This article from Fortune explores business models for free art museums, and the tension between accessibility and the revenue needed for an operating budget.
It’s important to communicate the excitement and value of NSF-funded research. This tool (formatted as a Prezi presentation) helps you do that with assistance from NSF public affairs experts, exploring options for communicating your research and broader impacts.
There are many lenses through which we can measure the value of a museum experience.
There is the satisfaction factor: Did visitors have a good time? Were they engaged? Do they want to return?
There are learning outcomes: Did visitors learn something new? How much did they learn? How did their experience compare to other types of learning experiences?
And there is also meaning-making: Did respondents have a meaningful experience? A memorable one? A connective experience that made them want more?
While all three of these lenses (and many others) are important, meaning-making is
People love stuff. It speaks to them; it reminds them of special moments or people in their lives. They collect it and they love to tell stories about it and show it off. Museums’ deepest roots are in the stuff of collections. But over the last 200 years, the value and importance of collections to effective science interpretation (including exhibits, education, and outreach) has waxed and waned. It is clear from recent studies that using collections in concert with media and interactivity in exhibits and programs yields an extremely effective visitor experience. The recent work of Reach
A collective mass of youthful exuberance pulses through our science centers and museums on any given day. As I visit our ASTC-member institutions around the world, I find it extremely rewarding to watch all that energy being transformed into focused, intense contemplation of specific topics or experiences.
I have always been fascinated by the concept of “dwell time” in our science centers and museums. Dwell time usually refers simply to the period of time visitors spend in an exhibition or at a specific exhibit or activity. This time period can be extended in ways that are not entirely
On the first day of the Science and Society course at the Cooperstown Graduate Program in Cooperstown, New York, I present the students with an incandescent lightbulb, with clear glass so one can easily see the filament inside. I ask the students how it works and they are able to tell me that the electricity comes in there, runs through the filament here, heats up, and produces light. Then I take out my iPhone and slide it across the table and ask, “How does this work?” Blank stares abound.
You’ve probably heard the adage, “There is no such thing as bad publicity.” A study published in Marketing Science concluded, “Although negative publicity is not always a good thing, in some cases, negative can actually be positive” (Berger, Sorensen, & Rasmussen, 2010). As a science center, you want to pique interest and perhaps push your marketing comfort zone in order to create a buzz, but there are always risks when you push the envelope.
From May to September 2013, Science World British Columbia in Vancouver, Canada, presented an exhibition entitled The Science of Sexuality. The
In the 1980s in the United States, the traditional science center business and mission models worked well. Science centers were the most prominent source for informal science learning with financial support from governments and donors and a quasi-monopoly on IMAX films, science store merchandise, and interactive exhibits. A science center’s exhibit department would devise interesting exhibits, and the marketing department simply advertised that content to whatever audience might be interested. From today’s perspective, those were relatively simple times.
Things began to change in the 1990s
Three accredited zoos and aquariums in the Pacific Northwest are collaborating on a project aimed at developing tools to assess program effectiveness in encouraging children's empathy towards animals. This short briefing paper outlines the team's initial work to 1) gain a shared understanding and definition of the construct (empathy towards animals) and how it develops during childhood, and 2) review existing research on the link between empathy and beneficial action towards wildlife, and 3) summarize research findings on best practices towards encouraging empathy.
The ever-changing nature of academic science communication discourse can make it challenging for those not intimately associated with the field ― scientists and science-communication practitioners or new-comers to the field such as graduate students ― to keep up with the research. This collection of articles provides a comprehensive overview of the subject and serves as a thorough reference book for students and practitioners of science communication.
STEM learning ecosystems harness contributions of educators, policymakers, families, businesses, informal science institutions, after-school and summer providers, higher education, and many others towards a comprehensive vision of STEM learning for all children. This paper offers evidence of the impact of cross-sector partnerships on young people, and a logic model template for communities so they may further develop the attributes, strategies, and measures of progress that enable them to advance opportunities for all young people to succeed. Further research will help us expand the promise
This set of comments reports experiences from a recent “science-meets-arts”-project in Germany, in which students from the University of Fine Arts in Hamburg (HFBK) shared day-to-day life in climate research groups for several months. The project was envisioned as a process of mutual inspiration with the aim of producing a joint exhibition and symposium at the end. This paper introduces the project as well as the subsequent commentaries and also presents some of my own observations.