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resource evaluation Media and Technology
With funding from the National Science Foundation, NOVA/WGBH Boston with the participation of 14 U.S. and 4 international science museums have produced an IMAX/OMNIMAX film titled, Special Effects. The 40-minute film shows the techniques and methods that special effects filmmakers use along with their understanding of the human visual system to create movie illusions. Multimedia Research implemented a summative evaluation focused on the following major outcomes: To what extent did the program appeal to adult viewers? To what extent did the program achieve its intended viewing goals? What
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TEAM MEMBERS: Barbara Flagg
resource project Media and Technology
This is a comprehensive project about the science behind special effects in the motion pictures. WGBH, in association with eighteen museums in the Museum Film Network, will produce a 35 minute IMAX/OMNIMAX film showing the behind-the-scenes story of a group of filmmakers at Industrial Light and Magic (ILM) as they create a special effects sequence in the IMAX/OMNIMAX format. The film will illustrate how the eye and brain work together to process cinematic illusions. The California Museum of Science and Industry (CMSI) will create a 6,000 sq. ft. traveling exhibit that will focus on the science and technical processes of special effect. The exhibit will travel to fifteen other museums. A smaller scale lobby exhibit also will be developed for display in the cueing areas of IMAX/OMNIMAX theaters that are showing the "Special Effects" film. A collaborative educational outreach program will extend the reach of both the film and exhibit. The project will be managed by the NOVA production unit at WGBH under the direction of Paula Apsell. Ms. Apsell also will serve as Executive Producer for the IMAX/OMNIMAX film. Diane Perlov, Curator of Exhibitions at CMSI, will supervise the exhibit portion of the project. Kenneth Phillips, Curator of Aerospace Science at CMSI, will develop video interactives and oversee scientific content of the exhibit. Carol Valenta, Director of Education for CMSI, and Beth Kirsh, Director of Educational Print and Outreach for WGBH, will be responsible for implementing the outreach plan. Advisors for the project include David H. Hubel, neurobiologist, Harvard Medical School; Vilayanur S. Ramachandran, neurophysiologist, University of California, San Diego; Richard Gregory, perception psychologist, University of Bristol; Sally Duensing, Science and Museum Liaison, Exploratorium; Elizabeth Stage, Co-Director for Science, New Standards Project, National Center on Education and the Economy; and Robert Coutts, high school physics teacher, Los Angeles, CA.
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TEAM MEMBERS: Paula Apsell Susanne Simpson Ann Muscat Carol Valenta Barbara Flagg
resource project Media and Technology
Blue Mountain film Associates Inc., a production company formed by the producers of the large format film, Cosmic Voyage, is requesting a planning grant of $50,000, of a total budget of $130,000 to conduct preliminary work on Biodiversity: Life in the Balance. A 40-minute large-format film will be the centerpiece of this multi-component science education project. The film will be based on what appears to be a critical paradox: while we humans, like all living things, have always been dependent upon natural systems for our survival, our unique cultural development and technological prowess have convinced us that we are somehow "above" nature. The following a among major tasks will be accomplished during the five month planning period: * The project principals, a researcher, and advisors will create a comprehensive project plan to include a large format film; complementary print materials for informal and formal settings; a website; a CD-ROM; a video presentation for museums, schools, and home markets; and a related traveling exhibit. * Work with advisors and other scholars to develop detailed project content. * Write and review a treatment for the film. * Develop the museum exhibit component * Write a detailed script for the film. * Develop draft of outreach plan for advisor review. * Develop promotion plan. The principals in the project will include: Bayley Silleck who will be PI, Director, Co-Producer, and Writer; Jeffrey Marvin, Co-PI and Producer; and Thomas Eisner, who will be a Co-PI and will serve as primary content specialist and chair of the advisory committee. The advisory committee includes: Niles Eldredge, American Museum of Natural History; Jane Lubchenco, Oregon State University; Peter Raven, Missouri botanical Garden; and Edward O. Wilson, Harvard University.
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TEAM MEMBERS: Bayley Silleck Jeffrey Marvin Thomas Eisner