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resource project Media and Technology
Twin Cities PBS BRAINedu: A Window into the Brain/Una ventana al cerebro, is a national English/Spanish informal education project providing culturally competent programming and media resources about the brain’s structure and function to Hispanic middle school students and their families. The project responds to the need to eliminate proven barriers to Hispanic students’ STEM/neuroscience education, increase Hispanic participation in neuroscience and mental health careers and increase Hispanic utilization of mental health resources.

The program’s goals are to engage Hispanic learners and families by


empowering informalSTEM educators to provide culturally competent activities about the brain’s structure and function;
demonstrating neuroscience and mental health career options; and
reducing mental health stigma, thus increasing help-seeking behavior.


The hypothesis underpinning BRAINedu’s four-year project plan is that participating Hispanic youth and families will be able to explain how the brain works and describe specific brain disorders; demonstrate a higher level of interest of neuroscience and mental health careers and be more willing to openly discuss and seek support for brain disorders and mental health conditions.

To achieve program goals, Twin Cities PBS (TPT) will leverage existing partnerships with Hispanic-serving youth educational organizations to provide culturally competent learning opportunities about brain health to Hispanic students and families. TPT will partner with neuroscience and mental health professionals, cultural competency experts and Hispanic-serving informal STEM educators to complete the following objectives:


Develop bilingual educational resources for multigenerational audiences;
Provide professional development around neuroscience education to informal educators, empowering them to implement programming with Hispanic youth and families, and
Develop role model video profiles of Hispanic neuroscience professionals, and help partner organizations produce autobiographical student videos.


We will employ rigorous evaluation strategies to measure the project’s impact on Hispanic participants: a) understanding of neuroscience and brain health, particularly around disorders that disproportionately affect the Hispanic community; b) motivation to pursue neuroscience or mental health career paths; and c) mental health literacy and help-seeking behavior. The project will directly reach 72 Hispanic-serving informal STEM educators and public health professionals, and 200 children and 400 parents in underserved urban, suburban and rural communities nationwide.
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TEAM MEMBERS: Rita Karl
resource project Media and Technology
This conference grant will support professional development at Jackson WILD. Jackson WILD (formerly the Jackson Hole Wildlife Film Festival) is the premier industry conference for science and natural history documentary filmmakers and distributors, bringing the world's top factual storytellers together with inspiring STEM (Science, Technology, Engineering, Mathematics) professionals at a biennial industry conference and juried film festival. This project supports a robust thematic strand of professional development within the conference focused on strategies for making the science of science communication more accessible to an industry that has significant influence over the accuracy, quality and quantity of STEM stories reaching mainstream audiences through popular media.

The conference grant strategies are scaffolded upon the results of Jackson WILD's previous two conference awards which have employed multiple interventions aimed at 1) understanding how science communication expertise is perceived and gained by media content creators, 2) identifying the demographics and professional development needs of both emerging and seasoned STEM storytellers, and 3) finding pathways to enhance science communication expertise for STEM professionals seeing to increase their reach to public audiences. The current conference grant will build upon lessons learned and offer thematic professional development programming advancing science communication literacy and best practices among media professionals and STEM communicators. The 2019 Jackson WILD industry conference will also further expand the cross-industry STEM media fellows program, which offers professional development and cohort-building opportunities to emerging professionals in both STEM and media fields. The driving theory of change is that access to research-informed professional development and increased science communication fluency among content creators and STEM communicators results in products (i.e. documentary programs, podcasts, social media content, etc.) that are in better alignment with evidence-based best practices for communicating STEM topics to lay audiences. Therefore, the resulting media products will be more effective in engaging and educating those audiences, resulting in increased STEM literacy and informal STEM learning. To extend the reach and impact of the conference, the program content will be available on line via streaming videos and podcasts on various channels. Investing in professional development for science media professionals will strength the ecosystem of quality STEM media and help support public engagement in STEM more broadly. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understanding of deeper learning by participants.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Ru Mahoney Lisa Samford
resource project Media and Technology
This project will advance efforts of the Innovative Technology Experiences for Students and Teachers (ITEST) program to better understand and promote practices that increase students' motivations and capacities to pursue careers in fields of science, technology, engineering, or mathematics (STEM) by engaging in hands-on field experience, laboratory/project-based entrepreneurship tasks and mentorship experiences.

Twin Cities Public Television project on Gender Equitable Teaching Practices in Career and Technical Education Pathways for High School Girls is designed to help career and technical education educators and guidance counselors recruit and retain more high school girls from diverse backgrounds in science, technology, engineering and math (STEM) pathways, specifically in technology and engineering. The project's goals are: 1) To increase the number of high school girls, including ethnic minorities, recruited and retained in traditionally male -STEM pathways; 2) To enhance the teaching and coaching practices of Career and Technical Education educators, counselors and role models with gender equitable and culturally responsive strategies; 3) To research the impacts of strategies and role model experiences on girls' interest in STEM careers; 4) To evaluate the effectiveness of training in these strategies for educators, counselors and role models; and 5) To develop training that can easily be scaled up to reach a much larger audience. The research hypothesis is that girls will develop more positive STEM identities and interests when their educators employ research-based, gender-equitable and culturally responsive teaching practices enhanced with female STEM role models. Instructional modules and media-based online resources for Minnesota high school Career and Technical Education programs will be developed in the Twin Cities of Minneapolis and St. Paul and piloted in districts with strong community college and industry partnerships. Twin Cities Public Television will partner with STEM and gender equity researchers from St. Catherine University in St. Paul, the National Girls Collaborative, the University of Colorado-Boulder (CU-Boulder), the Minnesota Department of Education and the Minnesota State Colleges and Universities System.

The project will examine girls' personal experiences with equitable strategies embedded into classroom STEM content and complementary mentoring experiences, both live and video-based. It will explore how these experiences contribute to girls' STEM-related identity construction against gender-based stereotypes. It will also determine the extent girls' exposure to female STEM role models impact their Career and Technical Education studies and STEM career aspirations. The study will employ and examine short-form autobiographical videos created and shared by participating girls to gain insight into their STEM classroom and role model experiences. Empowering girls to respond to the ways their Career and Technical Education educators and guidance counselors guide them toward technology and engineering careers will provide a valuable perspective on educational practice and advance the STEM education field.
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TEAM MEMBERS: Rita Karl Brenda Britsch Siri Anderson
resource evaluation Media and Technology
The National Building Museum (NBM) contracted RK&A, Inc. to conduct a summative evaluation of the Why Engineering? distance learning program. The goal of the evaluation was to assess program operations and explore the extent to which the program achieved its intended outcomes for students and teachers. How did we approach this study? RK&A used three methodologies for the study: online program observations; student assessments administered immediately after the program; and telephone interviews with teachers. Observations were primarily used to gain a holistic understanding of how the
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TEAM MEMBERS: Stephanie Downey Katie Chandler Erin Wilcox
resource research Media and Technology
The goal of this three-year project is to leverage NSF’s investment in both SciGirls and computer science education by engaging 8-13 year-old girls in computational thinking and coding through innovative transmedia programming which inspires and prepares them for future computer science studies and careers.
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resource research Media and Technology
SciGirls CONNECT 2 is a three-year NSF project that examines how the gender equitable and culturally responsive strategies currently employed in the SciGirls informal STEM educational program influences middle school girls’ STEM identity formation.
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TEAM MEMBERS: Rita Karl Alicia Santiago Karen Peterson Roxanne Hughes
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. This project will develop and test intergenerational science media resources for parents that are participating in adult education programs and their young children. The materials will build on the research-based and successful children's television program, Fetch with Ruff Ruffman. The target audience includes parents enrolled in adult education programs who lack a high school diploma or are in English as a Second Language classes. These resources will support parents' engagement in science activities with their children both in the adult education settings as well as at home. Adult and family educators will receive professional development resources and training to support their integration of the parent/child activities. Project partners include the National Center for Families Learning, Kentucky Educational Television, and Alabama Public Television,

The goals of the Ruff Family Science project are to: (1) investigate adult education settings that feature an intergenerational learning model, in order to learn about the unique characteristics of adults and families who are enrolled in these programs; (2) examine the institutional circumstances and educator practices that support joint parent/child engagement in science; (3) iteratively develop new prototype resources meet the priorities and needs of families and educators involved in intergenerational education settings; and (4) develop the knowledge needed to create a fuller set of materials in the future that will motivate and support diverse, low-income parents to investigate science with their children. The research strategy is comprised of three main components: Phase 1: Needs Assessment: Determine key motivations and behaviors common to adult education students who are also parents; surface obstacles and assets inherent in these parents' current practices; and examine the needs and available resources for supplementing parents' current engagement in family science learning. Phase 2: Prototype Development: Iteratively develop two prototype Activity Sets, along with related educator supports and training materials, designed to promote joint parent-child engagement with English and Spanish-speaking families around physical science concepts. Phase 3: Prototype Field Test: Test how the two refined prototype Activity Sets work in different educational settings (adult education, parent education, and parent and child together time). Explore factors that support or impede effective implementation. Sources of data for the study include observations of adult and parent education classes using an expert interview protocol, focus groups, adult and family educator interviews, and parent surveys.
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TEAM MEMBERS: Mary Haggerty Heather Lavigne Jessica Andrews
resource project Media and Technology
Over the seven years prior to this award, the principal investigator from George Mason University and a national team of scientists, professional societies, science communication researchers, and broadcast meteorologists have been engaged in an effort to include in TV and other weather broadcasts information about current research on the interactions of climate and weather. A Climate Matters network has been established that involves 350 weathercasters at 218 stations, in 119 media markets, nationwide. A particular focus of the initiative has been to help the public become more familiar with the science behind how their local weather and its trends are related to the dynamics of the climate. Many communities nationwide are engaged in deliberations about how to understand, plan for, and adapt to the potential impacts of changes in their weather on important factors pertaining to their economy and well-being, such as natural resources, natural disasters, agriculture, industry, and health. The goal of this continuing project is to expand the quantity and nature of the coverage of such information into the news segments of local news media. By stimulating local reporting on climate impacts and their relationships to personal and community-wide decision-making, this project will potentially help millions of Americans better understand and respond to critical factors that are affecting their lives. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.

The project involves five inter-related, complementary activities: (1) Knowledge building through formative research and process evaluation, specifically in-depth interviews and random sample surveys of journalists in each of the participating journalism professional societies; (2) Recruiting 400 news directors, producers, reporters and additional weathercasters into the Climate Matters network; (3) Providing climate reporting training and professional development to members of the network; (4) Producing and distributing Climate Matters reporting packages to all members of the network on a near-weekly basis; and (5) Evaluating the impacts of the climate reporting on public understanding of science.
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TEAM MEMBERS: Edward Maibach Susan Hassol Bernadette Placky Richard Craig Teresa Myers
resource project Media and Technology
Women continue to be underrepresented in computer science professions. In 2015, while 57% of professional occupations in the U.S. were held by women, only 25% of computing occupations were held by women. Furthermore, the share of computer science degrees going to women is smaller than any STEM field, even though technology careers are the most promising in terms of salaries and future growth. Research suggests that issues contributing to this lack of computer science participation begin early and involve complex social and environmental factors, including girls' perception that they do not belong in computer science classes or careers. Computer science instruction often alienates girls with irrelevant curriculum; non-collaborative pedagogies; a lack of opportunities to take risks or make mistakes; and a heavy reliance on lecture instead of hands-on, project-based learning. Computer science experiences that employ research-based gender equitable best practices, particularly role modeling, can help diminish the gender gap in participation. In response to this challenge, Twin Cities PBS (TPT), the National Girls Collaborative (NGC) and Code.org will lead Code: SciGirls! Media for Engaging Girls in Computing Pathways, a three-year project designed to engage 8-13 year-old girls in coding through transmedia programming which inspires and prepares them for future computer science studies and career paths. The project includes five new PBS SciGirls episodes featuring girls and female coding professionals using coding to solve real problems; a new interactive PBSKids.org game that allows children to develop coding skills; nationwide outreach programming, including professional development for informal educators and female coding professionals to facilitate activities for girls and families in diverse STEM learning environments; a research study that will advance understanding of how the transmedia components build girls' motivation to pursue additional coding experiences; and a third-party summative evaluation.

Code: SciGirls! will foster greater awareness of and engagement in computer science studies and career paths for girls. The PBS SciGirls episodes will feature girls and female computer science professionals using coding to solve real-world challenges. The project's transmedia component will leverage the television content into the online space in which much of 21st century learning takes place. The new interactive PBSKids.org game will use a narrative framework to help children develop coding skills. Drawing on narrative transportation theory and character identification theory, TPT will commission two exploratory knowledge-building studies to investigate: To what extent and how do the narrative formats of the Code: SciGirls! online media affect girls' interest, beliefs, and behavioral intent towards coding and code-related careers? The studies aim to advance understanding of how media builds girls' motivation to pursue computer science experiences, a skill set critical to building tomorrow's workforce. The project team will also raise educators' awareness about the importance of gender equitable computer science instruction, and empower them with best practices to welcome, prepare and retain girls in coding. The Code: SciGirls! Activity Guide will provide educators with a relevant resource for engaging aspiring computer scientists. The new media and guide will also reside on PBSLearningMedia.org, reaching 1.2 million teachers, and will be shared with thousands of educators across the SciGirls CONNECT and National Girls Collaborative networks. The new episodes are anticipated to reach 92% of U.S. TV households via PBS, and the game at PBSKids.org will introduce millions of children to coding. The summative evaluation will examine the reach and impact of the episodes, game and new activities. PIs will share research findings and project resources at national conferences and will submit to relevant publications. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
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TEAM MEMBERS: Rita Karl Karen Peterson Rebecca Osborne Barbara Flagg
resource project Media and Technology
Research tells us that media -- be it on television or film or in the form of radio podcasts -- are the most widely utilized and trusted sources for public science, technology, engineering, and mathematics (STEM) learning. Media narratives can shape opinions and knowledge about STEM as well as either reduce or enhance cultural biases and perceptions of STEM. However, little is known about the process by which STEM media professionals develop and assess mastery of "STEM Media," or to what extent evidence-based communication strategies and data-supported effective practices are considered and used by creators of STEM media. This conference proposal will bring together STEM professionals and media creators to determine how STEM media makers develop and assess expertise in STEM media making and articulate best practices. The goal is to promote cross-industry collaboration between media producers, STEM professionals and communication researchers in crafting evidence-based media for the public. The project will also create a 2-year STEM Media Fellows program as well as expand the Science of Communication Strand at two Jackson Hole Wildlife Film Festivals (JHWFF) and at the Science Media Awards and Summit in the Hub (SMASH) conference in 2018. The work will be led by Jackson Hole WILD, a nonprofit professional organization, in partnership with Colorado Mesa University.

The project will employ three strategies to advance effective STEM media production and product effectiveness. First, an initiative to provide professional development in Communication Science will be part of the 2017 and 2018 Jackson Hole WILD conferences to increase the attending STEM media professionals' understanding of evidence-based practices. The content will be presented through structured sessions at the conferences with recordings of the sessions made available online as well as through partner organizations. Second, the STEM Media Fellows program will recruit emerging STEM professionals who are interested in media making. The goals of the STEM Media Fellows program are to prepare these diverse STEM professionals with knowledge and skills for media development, and form collaborations among the STEM professionals and media creators. Third, in collaboration with Colorado Mesa University, the project will conduct a Delphi study to determine how mastery of STEM media making is acquired and assessed. The Delphi study will involve gathering perceptions and experiences from the world's leading STEM communicators and media makers regarding how they learned to be professionals and how they would determine the level of expertise of other STEM media makers. The results of the Delphi study will synthesize models and identify best practices that could be used to inform the STEM media industry efforts to align media production with evidence-based practices. These results will be disseminated through appropriate peer-reviewed journals, industry associations, and other outlets of research on informal science education. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
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TEAM MEMBERS: Ru Mahoney Louis Nadelson Lisa Samford
resource project Media and Technology
Video has become a key tool for scientific communication because it increases the outreach and impact of projects, furthers scientific research within and across fields of study, and offers an accessible medium to engage the public in the understanding of science. This project supports the expansion of an interactive, online STEM Videohall where hundreds of NSF-funded researchers share their work through brief video narratives and interactive discussion. While the Videohall is accessible year-round, periodic annual Showcase events are used to drive visitors to the site where they can engage with one another, the project investigators and trained facilitators. The Videohall is a multiplier of NSF's investments in individual projects because it allows STEM education researchers to become aware of, and learn from, related work that is funded across NSF programs and directorates, and other federal agencies. In 3-minute video narratives, investigators share ideas, resources, data, evidence of impact, strategies and challenges. The Videohall platform supports open access and is designed to foster communication in ways that scale beyond traditional formats such as academic conferences. Moreover, because the online STEM Videohall is open to the public, it allows STEM investigators to share their work with multiple stakeholder communities including K-12 educators and school leaders, informal educators and community organizations, the STEM industry, education policy makers and families. Finally, because each video narrative is accompanied by a facilitated online discussion thread, investigators have a unique and valuable mechanism for receiving feedback from these various stakeholder communities. The STEM Videohall project is funded by the Discovery Research K-12 program (DRK-12), which seeks to significantly enhance the learning and teaching of science, technology, engineering and mathematics (STEM) by preK-12 students and teachers, through research and development of innovative resources, models and tools. Projects in the DRK-12 program build on fundamental research in STEM education and prior research and development efforts that provide theoretical and empirical justification for proposed projects.

This project brings together seven NSF-funded resource centers who work with their respective communities to encourage Principal Investigators to share video narratives of their work through annual NSF STEM Showcase events. Each annual Showcase event presents videos created by 150-230 projects; many of the projects are affiliated with one of the seven resource centers, but others are from projects across NSF directorates and beyond. During a one-week period, Principal Investigators, their project staff, as well as the public at large, are invited to engage in interactive discourse, providing queries, comments, and feedback. Participants also vote for favorite presentations through "Presenters' Choice," "Public Choice," and "Facilitators' Choice," processes. This participant voting system serves to increase engagement and enhances outreach of the event through social media. After the one-week Showcase event concludes, all of the videos along with the related discourse remain available to the public online, who continue to access the Showcase throughout the year. Based on prior pilot work, it is estimated that over the course of a year, over 30,000 visitors, from over 150 countries, will engage with each annual Showcase. Videos from annual showcase events will be shared, reused, and repurposed to create new products with new constituencies. The project includes technical development efforts to iteratively improve its interactive platform, outreach efforts before each annual Showcase event, facilitation of the week-long event, and intensive dissemination efforts. A research component examines the extent of participation on various constituencies, the benefit of participation to projects, and the success of the events in terms of dissemination nationally and internationally.
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resource project Media and Technology
As a part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds research and innovative resources for use in a variety of settings. This media and technology project will scale up Youth Radio's proven model of STEM education through youth-driven multimedia journalism and related app development using the MIT App Inventor. A new Youth News Network (YNN) will implement a nationwide feeder system of youth reporters and educators using the previously developed and proven STEM curriculum. Previous research and evaluation has demonstrated that this model can engage underserved youth and put them in leadership positions in technological innovation. Key deliverables include the YNN STEM Desk that will produce 15-20 STEM-related stories each year; bootcamps (1-3 day workshops) training youth around the country focusing on app development and media links; and new toolkits providing resources to help with app development, data analysis and other STEM-specific skills. Project partners include MIT Media Lab, National Public Radio, Best Buy's Teen Tech Centers, National Writing Project, Computer Clubhouses, and PBS Learning Media among others.

Over the previous eight years, research and evaluation findings had been used to refine the project. These data served as the foundation for this scale-up project. The research conducted by the investigator and the Scholar-in-Residence in this scale-up uses an embedded ethnographic approach that combines field notes, recorded meetings and discussions, media artifacts, etc.--data that is transcribed and coded for indicators of STEM learning and critical computational literacy. The external summative evaluation will build on prior evidence regarding how this unique model engages youth and impacts their skills in STEM related media and technology.
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TEAM MEMBERS: Elisabeth Soep Ellin O'Leary Harold Abelson