This study considers the analysis of the content of the conversations of primary school groups at the animated dinosaur models in The Natural History Museum, London. The results are compared with those of the conversations of similar school groups collected at the preserved animal specimens in the museum, and live animals at London Zoo. Particular issues, such as causality and the reality of the specimens, are examined in the context of the three types of exhibits.
Visitors to art museums vary on a number of a dimensions related to how they construct their museum experience. The visiting preferences and intentions of a sample of visitors to the Metropolitan Museum of Art were examined by having them respond to a survey as they entered the Museum. Visitors were presented with a set of nine contrasting statements (e.g., “I know how I like to look at art” and “I would like to learn more about how to look at art”.) separated by a six-point scale. Responses to the statement pairs indicated wide variability on items concerning whether visitors liked to look at
This paper discusses the obstacles that the Philadelphia Zoo confronted when they attempted to evaluate and develop a series of interactive activity kits called "Explore-A-Zoo." The kits aimed to encourage families with children aged 3-9 to interact together in front of exhibits while at the same time improve their science process skills. This paper describes the challenges staff encountered while interviewing preliterate 3-5 year olds as well as highlights two data collection methods that they found successful.
In this paper, David M. Simmons discusses visitor studies at Old Sturbridge Village. Simmons presents an overview of visitor evaluation projects throughout the history of the institution as well as how it has responded to the data collected about visitor demographics and preferences.
This paper discusses the "Growing Up and Away" project at the Glenbow Museum in Calgary, in which a team consisting of a curator, programmer, designer and project team leader, developed a family-friendly exhibit that showcased the vast diversity of Glenbow's collection of artifacts related to childhood. This paper outlines the team's approach to development, front-end evaluation, formative evaluation, advisory groups, and related programs.
This report presents front-end evaluation findings at the North Carolina Transportation Museum. The study was conducted to assist with the formidable task of programming the 110,000-square-foot roadhouse and to provide data for researchers and exhibit designers. Front-end evaluation goals included: (1) determine if pre-existing or natural traffic flow patterns were present in the roundhouse; (2) evaluate visitor interest in proposed research topics; and (3) obtain visitor reactions, insights, attitudes and expectations concerning proposed roundhouse programming.
In this article, Patricia Munro discusses the "Baffling Beauty" project developed by the Anstiftung, a nonprofit research organization in Munich. Munro summarizes the development of this "health forum," traveling exhibition as well as how evaluation techniques were integrated into the exhibit planning and implementation process.
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Patricia MunroVisitor Studies Association
In this article, Kirsten Bohlig, discusses a research project conducted by the Department of Sociology of the University of Karlsruhe (Germany) to study the variety of regional cultural attractions over a two year period. The objective was to determine the current amount of participation and thereby find ways to improve the cultural infrastructure in the area.
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Kirsten BohligVisitor Studies Association
In this article, Michael Spock, of the Informal Learning Program at the University of Chicago, discusses his fundamental and situational concerns that surround the practice of museum exhibit and program evaluation. Spock offers observations on the situational politics from his exhibit evaluation work at the Field Museum and suggests how semantics plays a more fundamental role in the evaluation process.
In this article, Harris Shettel, an evaluation consultant, discusses the politics of evaluation and how the recent use of visitor data to inform decision making at all levels qualifies as a paradigm shift in the approach taken to museum public programming.
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Harris ShettelVisitor Studies Association
In this article, staff at the University of Florida's Florida Museum of Natural History discuss the efforts of the Learning in Informal Settings Program, including three international evaluation studies.
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John J. Koran, Jr.Mary Lou KoranBetty Dunckel CampAnne E. Donnelly
Through Wildlife Watch, participants gain first hand experience with plants and animals in their natural environment. The Wildlife Watch website features downloadable "watch" lists by state, and the capability for visitors to share wildlife sightings, photos and stories online. Wildlife Watch is an introductory citizen science program that is perfect for families, photographers, kids, outdoor enthusiasts and anyone who wants a deeper connection with world around them.