This paper discusses efforts at the New England Aquarium to attract multicultural audiences, with projects like the Lake Victoria exhibit. This NSF-funded, collaborative project, centered on Lake Victoria in East Africa, addresses the aquarium's lack of representation by racial minorities, specifically Boston's African-American community.
DATE:
TEAM MEMBERS:
Jason J. DrebitkoGillian NelsonVisitor Studies Association
The Family Science Learning Project is comprised of a research study and subsequent program development designed to fundamentally improve family science learning in museums. The endeavor will be carried out in the Philadelphia area by PISEC, a partnership of The Academy of Natural Sciences, The Franklin Institute, the Thomas H. Kean New Jersey State Aquarium at Camden and the Philadelphia Zoo, joined for this project by the University of the Arts. To achieve the goal of fostering science literacy by encouraging families to engage in successful learning strategies while visiting science museums, PISEC has identified the following objectives for the project: - To increase understanding of the processes and potential of science museum-based family learning. - To apply this understanding to the development and implementation of effective program and exhibit enhancements in four science museums. - To involve existing staff so that evaluation and research become an ongoing component of program and exhibit development in the participating museums. - To utilize a multi-institution team approach designed to maximize impact, be cost-effective and be replicable in other regions across the country. The project has three phases. First, a research study using ethnographic data collection and focus groups will be conducted at the participating museums. This study will lead to the formulation of a set of criteria for successful family science learning and hypotheses about what is needed to facilitate this behavior. Second, utilizing these findings, the four institutions will develop four distinct programs and/or exhibit enhancements designed to foster positive family learning experiences. Formative evaluation and inter-museum collaborative will be integral parts of this process. Finally, the summative findings of the individual efforts will be compared to look for constants in successful programming across the sites. Results will be assembled in a handbook which will be widely disseminated to the field. In carrying out this study, the project will fill in the body of existing museum-based family learning research. The knowledge gained will give science museum professionals a new set of tools which can be used to increase the frequency of positive learning experiences in their facilities, and to broaden the diversity of visiting families as well. Because the subject matter under investigation represents a wide range of scientific disciplines, the results of the projects should prove applicable to many different types of informal science learning environments, including science centers, natural history museums, zoos, aquariums and botanic gardens. The collaborative nature of the project will serve as a model for similar partnerships among cultural institutions and universities in other large metropolitan areas.
The Wildlife Conservation Society will develop "Congo Gorilla Forest." This will be a 6.5 acre outdoor exhibit that will provide visitors with a realistic trip through a living Congo Ecosystem, ending in an arms-length observation of a colony of 30 Lowland Gorillas living in a natural setting. The science presented in this exhibit is based on much of the seminal research that has been carried out on the Congo Forest environment by scientists at the Zoo. During their trip visitors will be able to explore and develop their own insights into this dynamic ecosystem and at the end will be drawn into difficult conservation issues. The exhibit will include the Rain Forest Trail, Living Treasures of the Congo Gallery, Conservation Showcase and Theater, Great Apes Gallery, and the Conservation Choices Pavilion. In addition there will be a menu of complementary formal education materials to include parent workshops, teacher training activities, and instructional materials. Linkages have been made with the New York Urban Systemic Initiative and the formal education programs will complement the goals of this systemic initiative. Given the Zoo's location in the Bronx, given the Zoo's reputation as a leader in wildlife conservation, and given the Zoo's renewed commitment to quality visitor experience and learning activities, this exhibit will break new ground in the exhibition of animals and informal learning activities of visitors. It will have an impact on zoos throughout the world. They anticipate 750,000 visitors annually for the Congo Gorilla Forest.
The Zoological Society of Florida and Miami Metrozoo will use this award to plan their strategy for "Attracting New Neighbors". During their planning activities they will address issues involved in attracting the traditionally underserved and large Hispanic population of Dade County, Florida to the educational programs of the zoo. The planning grant will support 1) audience research within Dade County, 2) a national study to see what others have done to attract diverse audiences, 3) a three-day invitational planning conference, 4) site visits and focused research by Metrozoo staff on attracting a diverse audience, and 5) dissemination of the information about marketing strategies and programming techniques developed during the planning activities to zoos and science museums across the country. The planning process will culminate in the development of a long-range exhibition, educational program, and marketing plan for the zoo's new Education Court scheduled to open in 1998.
The Rhode Island Zoological Society will develop, prototype, install, and evaluate "Habitrek", a 3000 sq. ft. exhibit to be placed in their new Education Center. The center is a circular building and as visitors go through it they will encounter habitat displays of a Urban Providence, Woodlands, Wetlands, and Desert. In addition there will be giant scale replicas of a wormhole, a bat cave, a prairie dog colony, and a stream. Their intent is to use live animals, animal replicas and interactives to shift the visitor's emphasis from simply finding and identifying species to learning about habitats where animals live and where animals and humans often have to interact. In addition to the exhibits, several complementary educational activity packages will be developed. These include a family activity pack of activities that can be completed both at the zoo and in the home. They will relate many natural history stories not obvious from the exhibit alone. To streamline the development process, materials developed by the Bronx Zoo's Habitat Ecology Learning Program (an NSF-supported teacher enhancement activity) will serve as the basis for these family packs. The HELP materials will also serve as the basis for activities developed for use by teachers to complement the already existing Kits in Teaching Elementary Science (KITES) program (another NSF-supported program). The zoo also has cooperative programs with the Rhode Island Girl Scout Council and materials will be modified for their use as well. Of special interest is the attention that is being given to going beyond minimum ADA standards to make the exhibit broadly accessible. Ambient sound will be an important part of all exhibit settings, design considerations will be made for those with limited vision, and sightlines will be consistent with wheelchair standards, are a few examples. The anticipated exhibit opening is early 1998.