The Cincinnati Zoo & Botanical Garden has placed a strategic focus on becoming more guest-focused, which includes tailoring interpretive exhibits to engage families, our primary audience. The Wings of the World exhibit building was reinterpreted to create meaningful experiences that connect families to nature through birds and inspire them to become better bird neighbors. As guests navigate the building, which reopened in April 2018, they observe more than 50 bird species from across the globe while making connections to local birds.
Over three years, Zoo guests participated in development and design through focus groups, prototyping, observations, interviews, and exit questionnaires to shape and assess the final interpretive design. Innovative opportunities to promote family interaction include an immersive, interpretive space where guests role play as a flock of migratory birds facing challenges along their journey, such as avoiding collisions with glass and finding suitable habitat. Each challenge teaches guests how they can make this journey easier for birds by addressing that particular issue in their own home. Guests can also practice their local bird identification skills by playing “Guess Who? Name that Cincinnati Bird.” And they are invited to pledge to take action on behalf of birds.
Results from evaluation conducted by Lifelong Learning Group suggest that Wings of the World successfully engages family groups. Guests took away a strong understanding of the general messages of the exhibit space, with enough specificity to articulate key conservation actions they could take to become better bird neighbors. The strongest successes in messaging were those that were cross-cutting and visible throughout the whole space: improving awareness related to bird diversity, encouraging visitors to pay closer attention to birds around them, and inspiring a connection to nature.
“Tinkering EU: Building Science Capital for All” aims to develop activities and resources that support a learner-centred culture, improve science education and develop 21st century skills - all of which are fundamental for active citizenship, employability, and social inclusion. To do this, it adopts ‘Tinkering’, an innovative pedagogy developed in the USA, which is used by museums, and has proven able to create a lifelong engagement with science for everyone. Tinkering works particularly well for people who argue that “they are not good at science” or are disaffected from any formal teaching and learning process. It can be a powerful tool to tackle disadvantage. The project integrates Tinkering into the school curriculum to develop the science capital of disadvantaged youth through the use of museums. It addresses students from 8 to 14 years old (primary and junior high schools).
Coordinator: National Museum of Science and Technology Leonardo da Vinci
Partners:
University of Cambridge – UK
NEMO Science Museum – The Netherlands
Science Gallery Dublin – Ireland
CosmoCaixa – Spain
Science Center Network – Austria
NOESIS – Greece