This report presents and analyzes the findings from a front-end evaluation of an exhibition being developed by the Tech Museum of Innovation about the potential of the Internet. Front-end evaluation helps planners understand how visitors comprehend and think about themes, ideas, concepts, and activities that will be displayed in an exhibition. It seeks common ground between visitors and the exhibit. Findings demonstrate people's understanding of various concepts integral to the exhibition and will inform the Tech during the exhibition development process.
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Randi Korn & Associates, Inc.Tech Museum of Innovation
Concept planning studies ("front-end" studies) are useful in finding out "where the audience is starting from" in their perceptions of particular subjects, themes or messages to be communicated in upcoming exhibitions. In this case, the exhibition team needed some clarifications about visitors' awareness, interests, and other perceptions of 'current science.' The priorities for this research were focused on: name and recognition of the topic (explore people's reactions to 10 preliminary "titles;" seek examples of topics that they associate with new/current science) interest in current science
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Jeff HaywardScience Museum of MinnesotaJolene Hart
This report presents findings from a front-end evaluation of Texas Prehistory: How Do We Know?, under development by the Fort Worth Museum of Science and History and supported by a National Science Foundation (NSF) planning grant. This 10,000 square-foot permanent exhibition, with accompanying traveling exhibition and educational programs, focuses on current archaeological and paleontological fieldwork taking place in Texas and explores how scientists are able to piece together the past.
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Randi Korn & Associates, Inc.Fort Worth Museum of Science and History
The goal of the front-end studies was get a sense of what visitors believe to be the commonalities (if any) among all living things. The goal of this particular study was to find out whether visitors could think of counter-examples to seven true commonalities identified by the Traits of Life team. The results would reveal how familiar visitors were with these key commonalities identified by the team. Also, any exceptions frequently suggested by visitors would be identified as intriguing organisms to use in the exhibits.