Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
This document reports on the first phase of a summative evaluation of Science Friday's expansion to examine the importance of research as a theme underlying all science and technology changes. In this phase of the evaluation, in-depth qualitative discussions concerning public understanding of basic research were held with listeners of Science Friday. The study has two goals: (1) To provide feedback to producers as to the series’ current strengths and weaknesses with respect to the above stated goals; and (2) To guide the development of a written questionnaire to be mailed to random public
The Yellowstone Park Foundation is partnering with Yellowstone National Park (YNP) to develop and build a visitor education center at Old Faithful. Selinda Research Associates (SRA) worked with staff from Yellowstone's Division of Interpretation to plan and conduct a front-end evaluation of the exhibits for the new center. The evaluation was grounded in naturalistic methodology and used a variety of methods to triangulate on park visitors understanding of and reactions to a variety of issues. These methods included in-depth interviews with visitors both before and after their visits and card
A pilot study of five episodes in the Cyberchase series was conducted in late Fall 2001. The study was designed to assess the broad educational value, impact and appeal of the series, and to pilot the approach and instrumentation for a more extensive study in the spring of 2002. The study included more than 450 children and 20 teachers. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase
The focus of this naturalistic study was to explore the enjoyment and appeal of Cyberchase, and its influence on children attitudes about math, self-confidence about mathematical problem solving, patterns of Website use, mathematical problem solving skills, and content recall. Cyberchase is the Emmy Award-winning mathematics series and website on PBS KIDS GO! using broadcast, web, new media and educational outreach to impact millions nationwide. Designed for children ages 8 to 11 and packed with mystery, humor, and action, Cyberchase's mission is to improve kids' problem-solving and math
As the Cyberchase series gained traction, it became evident that Cyberchase's appeal was not limited to the intended age group. Based in part around its visually appealing animation, its humor, and its characters as well as its after-school and Saturday morning broadcast schedule the program also attracted, and developed a loyal following among, younger viewers. As the mathematical concepts integrated into the plot lines were created with the explicit intent of engaging older children, Cyberchase's inadvertent resonance with this younger audience raised questions in the minds of the program's
The Science Museum of Minnesota (SMM) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation of Playing with Time, a traveling exhibition funded by the National Science Foundation. Data collection took place at SMM, the exhibition's first venue, in the spring and summer of 2002. The evaluation documents the scope of the exhibition's impact and effectiveness through timing and tracking observations and exit interviews.
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Randi Korn & Associates, Inc.Science Museum of Minnesota
Underground Adventure opened at The Field Museum in March 1999. Covering 15,000 square feet, it continues to be a major draw in the museum. Determining the extent to which the exhibition is achieving its original goals and assessing the nature of its visitor experience will help us plan for future modifications. The Field Museum asked Selinda Research Associates (SRA) to plan, set up, and conduct such a final summative/remedial evaluation. We collected data from November 1999 through June 2000 using a naturalistic methodology and qualitative methods. A qualitative approach to visitor research
This report presents the findings of a summative evaluation of MarQuest, conducted by Randi Korn & Associates, Inc. (RK&A), for the Space Science Institute in Boulder, Colorado. MarsQuest is a traveling exhibition funded by the National Science Foundation and, as such, data collection took place at two venues: in July 2001 at the Park Place Mall in Tucson, Arizona (a temporary satellite site for the Tucson Children's Museum) and in March 2002 at the Hampton Air and Space Museum in Hampton, Virginia. The evaluation was undertaken to document the scope of the exhibition's impact and
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Randi Korn & Associates, Inc.Space Science Institute
This report presents and analyzes the findings from a front-end evaluation of an exhibition being developed by the Tech Museum of Innovation about the potential of the Internet. Front-end evaluation helps planners understand how visitors comprehend and think about themes, ideas, concepts, and activities that will be displayed in an exhibition. It seeks common ground between visitors and the exhibit. Findings demonstrate people's understanding of various concepts integral to the exhibition and will inform the Tech during the exhibition development process.
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Randi Korn & Associates, Inc.Tech Museum of Innovation
The Outdoor Exploratorium Project is a five-year project, funded by the National Science Foundation (NSF0104478), that aims to encourage and support visitors in noticing the subtleties of the outdoor environment. The study described here is one in a set of evaluation studies conducted for this project. It is a first look at what and how visitors notice in the area immediately outside the Exploratorium at the Palace of Fine Arts. In particular, we look at visitors' experiences with a noticing toolkit, a set of simple tools we gave visitors to encourage them to explore the outdoors. The study 1)
With support from the National Science Foundation and Best Buy, Twin Cities Public Television has produced a science series for children. Entitled "DragonflyTV," the series presents real kids engaged in real science to promote the process of science inquiry in viewers. This formative evaluation gathered feedback from 5th and 6th graders in response to three 28 minute videos, presented one per week. The following were the general research goals: To evaluate change in student ability to design an experiment To measure change in interest in doing one's own science investigation To determine
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Barbara FlaggTwin Cities Public Television