The Cincinnati Zoo & Botanical Garden has placed a strategic focus on becoming more guest-focused, which includes tailoring interpretive exhibits to engage families, our primary audience. The Wings of the World exhibit building was reinterpreted to create meaningful experiences that connect families to nature through birds and inspire them to become better bird neighbors. As guests navigate the building, which reopened in April 2018, they observe more than 50 bird species from across the globe while making connections to local birds.
Over three years, Zoo guests participated in development and design through focus groups, prototyping, observations, interviews, and exit questionnaires to shape and assess the final interpretive design. Innovative opportunities to promote family interaction include an immersive, interpretive space where guests role play as a flock of migratory birds facing challenges along their journey, such as avoiding collisions with glass and finding suitable habitat. Each challenge teaches guests how they can make this journey easier for birds by addressing that particular issue in their own home. Guests can also practice their local bird identification skills by playing “Guess Who? Name that Cincinnati Bird.” And they are invited to pledge to take action on behalf of birds.
Results from evaluation conducted by Lifelong Learning Group suggest that Wings of the World successfully engages family groups. Guests took away a strong understanding of the general messages of the exhibit space, with enough specificity to articulate key conservation actions they could take to become better bird neighbors. The strongest successes in messaging were those that were cross-cutting and visible throughout the whole space: improving awareness related to bird diversity, encouraging visitors to pay closer attention to birds around them, and inspiring a connection to nature.
Lincoln Park Zoo will upgrade and make freely available ZooMonitor, a scientific data collection tool, which currently exists in a pilot version, for monitoring the behavior of animals in zoos and aquariums, . ZooMonitor will contain modules for tracking animal behavior and body condition and for conducting data analysis. The zoo will also integrate a platform for securely storing an institution's data. With these modifications, ZooMonitor will be rigorously tested by industry partners, translated for both Apple and Android devices, and made available for free public download. ZooMonitor will enable any zoo or aquarium, regardless of collection size, budget, or number of staff, to develop a routine monitoring program—improving the lives of hundreds of thousands of animals across the country and around the world.
Today, there exists a greater need to connect people to nature. Stemming from exploratory work into useful nature exhibit practices, the Wildlife Conservation Society aims to develop a new family exhibit–Safari Adventure–along with related programs and institutional practices, to better connect the families in our urban community to nature. This Logic Model outlines the impacts, activities, outputs, outcomes, and impacts for future development of this project, based on our exploratory investigation that included benchmarking trips, advisor and local educator workshops, community focus groups
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TEAM MEMBERS:
Wildlife Conservation SocietyLee Patrick
The four New England museums of the Environmental Exhibit Lab (EEC) set out in the Fall of 2011 to create a replicable model of collaborative professional development for small museums. The project, Exhibit Lab (sometimes called “EEC 2”), was funded by a 3-year grant from the Institute of Museum and Library Services [2011 21st Century Museum Professionals Program; IMLS Log Number: MP-00-11-0049-11]. At small institutions, impending deadlines, budget and staffing limitations, and professional isolation all too often get in the way of true innovation. The goal of Exhibit Lab was to help staff
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TEAM MEMBERS:
Betsy LoringAlexander GoldowskyDenise LeBlancJulie SilvermanLucia StancioffChris Sullivan