Research shows that the main motivation of people who come to zoos is to have quality time with their families. At the Cincinnati Zoo, we have placed a strategic focus on becoming more visitor-focused, with a commitment to better understanding their needs in a free-choice learning environment. This includes tailoring interpretive exhibits to engage families, our primary audience. Made possible with funding from a Museums for America grant from the Institute of Museum and Library Services, we underwent a two-year process of research, development and design, and evaluation to re-interpret the award-winning Jungle Trails exhibit with a focus on active family engagement. In Jungle Trails, guests journey along a path that winds through nearly two acres of jungle-type landscape, featuring African and Asian primates, including Sumatran orangutans, gibbons, and bonobos. The exhibit appeals to visitors' emotions and motivations through an innate connection we all have with our closest animal relatives. As they learn how primates survive in the jungle, new interpretive signage and family interactives encourage guests to wonder what it would be like if their family lived in the forest. Interactives present group challenges that our non-human primate relatives face every day. Together with their troop, guests use sticks to push a stone through a maze, test their memories to find fruit in a matching game, bang out a troop rhythm on a buttress root, and compete to see who is best at tying shoes without using their thumbs. They also try out more physical skills such as swinging across bars like a gibbon and balancing like a lemur on a mini-ropes course. Colorful and playful signage introduces guests to the animals from the first-person perspective of the animal and includes questions to prompt discussion of how the animal's life compares to their own. Interactive iPad kiosks at the orangutan, gibbon and bonobo exhibits allow them to engage deeper. Guests may choose to watch videos on taking care of the animals, read about the individual animals' personalities, learn how they can help save the species or build a super primate of their own. By the time families reach the end of the trail, they have participated in activities together that have brought them closer to their primate relatives, human and non-human. Evaluation found that families engage with the interactives as intended. When asked how they would describe Jungle Trails to a friend, the word most commonly used by guests was "fun", followed by those that indicate it was "interactive" and "educational". Once overlooked and often missed by guests, Jungle Trails is now a destination exhibit as summed up by a regular Zoo guest who noted: "I got bored with Jungle Trails. Now looking forward to coming again!" Jungle Trails received an Excellence in Exhibition Special Distinction, Exemplary Model of Creating Experiences for Social Engagement, from the American Association of Museums in 2014.
In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.
This report presents and analyzes the findings from a front-end evaluation conducted by Randi Korn & Associates (RK&A) regarding the concept for "Safari Adventure," an exhibition being developed at the Bronx Zoo by the Wildlife Conservation Society (WCS) in Bronx, NY. The aim of Safari Adventure will be to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our
An IMLS (Institute of Museum and Library Services) National Leadership project with University of California Museum of Paleontology (lead), Yale Peabody Museum of Natural History, Museum of the Earth and University of Kansas Natural History Museum to create a tree portal website with learning research, curriculum material and guides on how to effectively use and teach about the tree of life for teachers and museum professionals.
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TEAM MEMBERS:
University of California-BerkeleyTeresa MacDonaldRoy CaldwellAnna ThanukosLisa WhiteDavid HeiserRobert Ross
This report describes the findings of an evaluation of the Gallery Guide program at the Frye Art Museum in Seattle, Washington. It aimed to determine if and how 6 identified public tour goals are being met and examined how visitors are generally engaging during public tours at the museum. List of Key Findings: Overall all Gallery Guide goals were met to varying degrees. The majority of surveyed visitors reported they would feel comfortable leading a friend through the Frye after their tour experience. Gallery Guides provided a high number of informative statements (47%). Visitors appear more
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TEAM MEMBERS:
Peder NelsonMark RosenRose Paquet KinsleyThe Frye Art Museum
This front-end evaluation is part of an initiative for the Henry Art Gallery to develop an understanding of the demographic range of visitors, their inspirations for visiting the museum, and what visitor expectations are. Key findings are summarized below. Overall, these findings have three major implications. Wednesday, Thursdays and Fridays have the highest rate of visitation. Most visitors are not aware of The Reed Collection Center and the Digital Interactive Galleries (DIG) that are resources provided by the Henry for members, visitors, students, researchers and University of Washington
Purpose: To determine the effectiveness of the Evolution Wall and Research Highlight exhibit in conveying the main topics of the exhibit: biodiversity and the research of Burke curators. Evaluation Questions: 1.What is the nature of Evolution Wall and Research Highlight use by visitors? What draws their attention? 2.Do visitors understand that the exhibit is about evolution and biodiversity? 3.To what extent are visitors aware that Burke curators are involved with and conduct current research? Key Findings: 1.The Evolution Wall and the photos were the most interesting components of exhibit for
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TEAM MEMBERS:
Ari EinbinderAmy DygertDylan HighBurke Natural History Museum
This report presents the findings from a front-end evaluation prior to a renovation of the harbor seal habitat at the Seattle Aquarium. The study was undertaken to help Seattle Aquarium staff measure visitor knowledge of harbor seals, as well as illustrate visitor use of the current exhibit space. The intent was to inform the content of exhibit interpretive materials as well as provide a baseline for a summative study evaluating the success of changes made to the exhibit. Methodology Data was collected in February 2012 by a team of 10 first-year graduate student data collectors along with the
Storyland: A Trip Through Childhood Favorites (Storyland) brings seven beloved picture books to life in a 1,500 square foot exhibition at the Minnesota Children’s Museum (MCM) from September 2011 through early February 2012. Designed and developed by MCM through an IMLS grant, Storyland is aimed at children newborn through 8 years old and the adults in their lives. The books featured in the exhibit include: The Tale of Peter Rabbit (Potter), If You Give A Mouse A Cookie (Numeroff), Chicka Chicka Boom Boom (Martin and Archambault), The Snowy Day (Keats), Tuesday (Wiesner), and Where’s Spot?
The four New England museums of the Environmental Exhibit Lab (EEC) set out in the Fall of 2011 to create a replicable model of collaborative professional development for small museums. At small institutions, impending deadlines, budget and staffing limitations, and professional isolation all too often get in the way of true innovation. The goal of Exhibit Lab was to help staff who, though conversant with current museum theory, sometimes struggle to apply that theory to their daily work, or to disseminate these ideas through an institution. Exhibit Lab relied on a carefully crafted mix of meetings, workshops and staff exchanges, a combination of outside experts and peer-to-peer mentoring, to foster a community of practitioners, engaged in collaborative learning-by-doing. In short, the participants created a "virtual department" in which we came to rely as quickly on our peers in a partner museum as quickly as we would to a co-worker down the hall had we worked in a larger museum. The Exhibit Lab project focused on the work of the Exhibit and Program/Education staffs, but we feel that the project model holds lessons for other museum departments, and for museums outside the Children's and Science museum sphere.
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TEAM MEMBERS:
Worcester Natural History Society dba EcoTariumBetsy LoringAlexander GoldowskySuzanne OlsonChris SullivanPhelan FretzJulie SilvermanNeil GordonDenise LeBlancJoseph P. Cox