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resource project Media and Technology
The Orlando Science Center has assembled a project team to create a unique environmental science learning tool: THE GLOBAL DECISION ROOM. Founded on, and enhancing, the Science On a Sphere (SOS) digital globe, the Global Decision Room is an interactive theatre that puts visitors in the role of being decision makers on behalf of the behavior of large populations on the planet. The results of global decisions relating to the environment are seen played out on SOS. The interactive strategy that is created for the Global Decision Room will be flexible and well integrated into the SOS software platform, making it possible to design other educational story scenarios that can use the same system. The Global Decision Room is designed as a multi-use, high impact, exciting content delivery platform. This proposal is based on a well developed initial educational premise, but the resulting construction of the Global Decision Room will be the perfect environment for other educational topics of interest to NOAA s outreach strategy. As new datasets become available in the future, new interactive stories will be developed for the Global Decision Room. The Orlando project brings with it significant additional funding from the Department of Education, the Department of Energy, the Orlando Utilities Commission, and the Florida Hydrogen Initiative, which will greatly leverage the funding from NOAA. Partners in the project include a strong technical team from the University of Central Florida and the Florida Solar Energy Center, interactive digital media experts from the Institute for Simulation and Training, the creative design team "i.d.e.a.s." located at Disney-MGM Studios, and the XhibitNet interactive multimedia design team.
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TEAM MEMBERS: Brian Tonner
resource project Media and Technology
AMNH will use NOAA weather satellite data to annotate 72 high definition (HD) video time-series global cloud cover visualizations using thermal infrared brightness temperature data acquired by five geostationary satellites and joined into global mosaics at half-hourly intervals. The HD visualizations will be used in informal and formal education activities and will be made available on the Web. These media pieces will be used for informal education activities at AMNH and 28 other informal science institutions (ISI) around the United States . The target population of visitors to subscribing ISIs is currently ten million and is projected to be over 15 million by the end of the grant. The HD visualizations will be used in formal settings, as well. Fifteen schools throughout New York City with large numbers of new English Language Learners will be targeted and professional development for teachers of ELL students will be provided through programs at AMNH as well. AMNH s effort focuses on weather and climate patterns that will be visible in the cloud-data visualizations. All viewers of the media will learn about general circulation patterns and changes in phase of water associated with the hydrologic cycle.
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TEAM MEMBERS: Rosamond Kinzler
resource project Public Programs
The Community Collaborative Rain, Hail and Snow Network (CoCoRaHS) involves thousands of people of all ages in the observation and study of weather, climate and water resources. In CoCoRaHS, citizens of all ages help measure and report rain, hail and snow from their own homes, schools and businesses. These data are then efficiently collected via the internet, archived in a national database, and made immediately available to participants, scientists and the general public showing the fascinating patterns of precipitation from each passing storm (see http://www.cocorahs.org). The measurement of precipitation and the patterns, variations and impacts that result, open the door to creative study of our environment. It is the "lowest common denominator" of hydroclimatic exploration. In this project, data from the CoCoRaHS citizen science network will be shared with and utilized by NOAA partners to help monitor drought, to help detect local severe storms, to alert local authorities to developing flash flood situations, to provide "ground truth" for NOAA and NASA remote sensing technologies, and to provide verification for both local and national weather and climate forecast products.
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TEAM MEMBERS: Nolan Doesken
resource project Media and Technology
In 1999 The Ocean Project completed a comprehensive opinion research on public attitudes, perceptions, and knowledge of the ocean ever conducted. The research identified a broad vacuum in public understanding of the ocean; a fundamental issue of ocean literacy. To further increase effectiveness in building ocean literacy, this project updates and expands The Ocean Project's research to create a more highly detailed database of public awareness, knowledge, and attitudes about the ocean and the impact of climate change on the ocean. It develops recommendations to enable free-choice learning educators to improve the ocean and climate literacy of their visitors. The study includes a comprehensive review of existing literature, qualitative and quantitative research, analysis of the data, and publication and broad dissemination, including recommendations for programs and content that build ocean and climate literacy. The work done by The Ocean Project is helping the ocean education community better understand the motivations, psychology, and emotions behind segments of the public's attitudes toward the ocean. These data are essential as the institutions, agencies and organizations of the ocean community work together and independently to engage people, inform decision-makers, and enhance ocean and climate literacy throughout the Nation.
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TEAM MEMBERS: Bill Mott
resource research Media and Technology
The Norwegian Nobel Committee has bestowed the 2007 Nobel Peace Price equally upon the scientists of the Intergovernmental Panel on Climate Change (IPCC) and Al Gore, former vice-President of the United States of America, with the same motivation: «for their efforts to build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change».
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TEAM MEMBERS: Pietro Greco
resource research Public Programs
The idea of using communication research to develop natural resources histories has been documented in several studies, but I contend that these methods are largely underutilized. The point of this paper is to demonstrate how the use of one communication research method—lengthy personal face-to-face interviews analyzed with qualitative methods—can aid efforts to develop histories pertaining to the environment.
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TEAM MEMBERS: Ric Jensen
resource project Media and Technology
Sea Studios Foundation will extend the Strange Days on Planet Earth multimedia initiative to raise public science literacy on pressing environmental issues. Based on pioneering Earth System Science research, Phase Two will be a media and outreach project focused on the ocean and water issues. The goal of the project is to increase public awareness and understanding of the scope and scale of key issues affecting the ocean. At the core of the project is a four part television documentary series for PBS primetime entitled Strange Days, Ocean. The programs will concentrate on four content areas: overexploitation of ocean resources, pollution, coastal development, climate change and the role of the ocean in Earth's system. Each episode is structured around a compelling scientific questions designed to engage the audience in a search for answers based on the most current research from the varied Earth System Science disciplines. The series focuses on explaining how scientists come to know what they know. The series will be complemented by activity-based learning supported by a national consortium of informal learning institutions, a citizen science program, training sessions for informal educators, and a project website. Collaborators include the National Geographic and three new major partners: Monterey Bay National Marine Sanctuary Program to expand citizen science programs around invasive species; Americans for Informed Democracy (AID), dedicated to organizing college campus educational events; The Ocean Project (TOP), a network of 600 organizations; plus the Arizona Sonora Desert Museum and eight other informal science institutions. Knight Williams Research Communications, and Public Knowledge and Cultural Logic will assess the impact of the series. The project will contribute to the field of informal science education by providing widely applicable communication lessons on ocean and water issues and a model methodology for creating science education media that is credible, informative, and relevant. The results of two unique adult learning case studies will be shared with the field through presentations at national meetings and workshops, and posted online.
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TEAM MEMBERS: Mark Shelley David Elisco Tierney Thys
resource project Public Programs
Brown University, a founding member of the 72-member New England Science Center Collaborative (NESCC), is leading Seasons of Change, a traveling exhibit development project involving members of NESCC as well as the 31-member North Carolina Grassroots Science Museums Collaborative. The key concept of the exhibit is how regional iconic "harbingers" are related to climate change - for example, the impacts of a changing climate on the maple syrup industry in New England and shifts in bird migration patterns in North Carolina. Two customizable and modularized versions of an approximately 900 square foot exhibit on local impacts of climate change are being produced for small and medium-sized venues. The project expects to serve approximately 1.5 million visitors in the two regions and is positioned as an innovative model for other regions of the country. A citizen science program will be developed by staff at TERC for those participating centers with outdoor venues. The exhibit is being designed by Jeff Kennedy Associates and MegaFun simulation software designers. NESCC is also developing a project Web site. Goodman Research Associates is conducting both formative and summative evaluation processes on visitor learning and on the project's collaborative process. The Association of Science-Technology Centers will manage the two tours.
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TEAM MEMBERS: Steven Hamburg Richard Polonsky
resource research Public Programs
In mid-2007, the Sciencenter's executive director, Charlie Trautmann, traveled to Europe to survey a wide variety of science museums, centers, and other informal educational organizations and learn how they communicate the subjects of sustainability and global warming to the public. His report includes a new tool, called the "Museum Sustainability Index," which museums can use to assess their own progress in both becoming more sustainable organizations and communicating the science of sustainability to the public.
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TEAM MEMBERS: Charles Trautman
resource research Media and Technology
The media are the most pervasive disseminators of informal science education in this country. Watching commercial and non-commercial television will provide you with information on alligators or zygotes, bio-fuels or stem cells, polar bears or hurricanes. Radio, too, provides discussions of genetics and global warming and birds and stars. Often radio and television will cover science issues with a contextual overlay of politics or morality, so viewers and listeners can sense how they and their community relate to it. But for excitement, going to the theater to see an IMAX movie will take you
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TEAM MEMBERS: Saul Rockman Kristin Bass Jennifer Borse
resource project Media and Technology
This project will produce a multi-part radio project including eight half-hour documentaries, 40-50 short radio features, an audio clearinghouse and a website on scientific research in the Polar Regions. The content of the programs support the goals of IPY. The project will be produced with four international radio partners: the science units of The Australian Broadcasting Co., the BBC World Service, Radio Deustche-Welle and Radio New Zealand. These international collaborators will look at issues such as the influence of conditions in Polar Regions on global climatic change, how animals adapt to rapid environmental change, survival in extreme environments and processes of change among native people in the Polar regions. The programs will reach a large audience in the United States as well as internationally through the collaborating partners. The clearinghouse/website will be designed to provide organized learning resources and an audio archive of the project's radio programs and archival interviews and sounds for use by both the general public and professional audiences. There will be both formative and summative evaluation of the programs and website.
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TEAM MEMBERS: Moira Rankin
resource project Media and Technology
This Communicating Research to Public Audiences project focuses on the Reedy Glacier Antarctic research of Brenda Hall (OPP 0229034) and its relevance to the residents of and visitors to Maine. Collaborators include the University of Maine, the Maine Discovery Museum, the Acadia National Park and Cadillac Mountain Sports (an environmentally active retail company with several stores around the state). The primary deliverable is the development of an interactive software program that presents information and experiences in a two-tiered concept approach -- on the Reedy Glacier and its connection to Maine and on the process of science. The software is being configured into kiosks at the three partnering organizations, into a DVD format for informal and formal settings to be distributed at cost and onto a University of Maine Climate Change web portal currently under separate development. The project web site will provide source code for the portal design so others may use it to create portals and modules of their own. The Maine Discovery Museum intends to create additional exhibitry on the topic with resources outside this proposal, and the Acadia National Park will use the programs in teacher education workshops.
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TEAM MEMBERS: Brenda Hall Molly Schauffler