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resource project Exhibitions
This planning grant project addresses the problem that individuals and communities in rural areas do not have access to typical informal science education venues that help the public better understand significant issues that impact their lives. A team of Cornell University investigators will develop strategies to educate rural communities in New York State on science-based issues such climate change and energy. The project seeks to determine how to effectively meet audience needs through a set of sustainable traveling exhibits tailored to very small rural venues. If successful, the practices could be expanded into a nationwide initiative for rural communities. The specific objectives of the planning work are to determine the most effective strategies for communicating science-based topics, the baseline knowledge of the communities on the topics; how to engage communities that are under-served by traditional informal science education venues; which human behaviors after the interventions are responsive to the proposed efforts; and how they can broaden their efforts to create a robust model for the nation. Steps to achieve these objectives will include: regional and local climate change opinion surveys, the establishment of rural partnerships and networks, content materials development targeted at specific audiences and regions, development of prototypes of small traveling exhibits, experiments to foster learning in rural communities through Web 2.0, groups and individual discussions, and internet dialogs.
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TEAM MEMBERS: Sarah Chicone Trisha Smrecak Samantha Sands Robert Ross
resource project Media and Technology
The Oregon Museum of Science and Industry (OMSI) will partner with the City of Portland's Office of Sustainable Development, Metro Regional Government, Portland Community College, Verde, and the Coalition for a Livable Future, to create a series of informal science education experiences on the theme of Sustainability. For this project, sustainability is defined in terms of a triple bottom line of economic, social, and environmental needs. The project responds to calls for broad environmental education of the public in response to environmental crises (such as climate change), and specific research suggesting that even museums that do provide information about such issues rarely help their visitors learn to make the comparisons necessary to make more sustainable choices. For the public audience, the project team will create a 1,500 sq. ft. bilingual (Spanish/English) exhibition to encourage the public to develop skills in making personal choices that affect the sustainability of their community. They will also create 25-40 bilingual cell phone tags that will provide listeners who dial the phone numbers with information, personal perspectives, current STEM research, invitations to contribute ideas or vote on issues, interactive phone-based activities, and links to websites, all in service of helping them make intentional and informed personal decisions on sustainability. The cell phone tags will be located at approximately 100 locations in the Portland area, including predominantly Hispanic neighborhoods, public transit locations, public works, and community projects. The team will also create a bilingual website and will offer quarterly bilingual events at the museum on the topic of sustainable living. For the professional audience, the team will create a set of tools and indicators for assessing the sustainability of exhibit-development processes, using the triple bottom line of financial, environmental, and social impacts. For example, a Green Exhibit Guide will provide resources and a checklist for exhibit development projects, and will propose field-wide standards analogous to the LEED (Leadership in Energy and Environmental Design) rating system for green buildings. Regional workshops will engage exhibit developers, designers, fabricators, and administrators in using the tools in their own institutions. The project will create a coordinated set of resources to inform the public about the science of sustainability and to engage them in making informed choices in their daily lives, both in the museum and beyond. The topic of sustainability is timely and important, and the use of cell phones as a mobile technology linked to web resources and an exhibition constitute an innovative synergy of media to create impacts on a city-wide scale. The project serves underrepresented Hispanic audiences through its creation of bilingual materials, placement of cell phone tags, and community involvement in the development process. Finally, the project advances the ISE field in proposing and broadly disseminating a set of standards for green exhibit design, along with developing resources and tools for assessing sustainability. Created in collaboration with other organizations, this work has the potential to reduce the environmental impact of museums while providing highly visible examples of sustainable practices for visitors.
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TEAM MEMBERS: Raymond Vandiver Marilyn Johnson Victoria Coats Shanna Eller Renée Curtis
resource project Media and Technology
"Genes to Ecosystems" is a Communicating Research to Public Audiences (CRPA) proposal based upon the Dr. Thomas Whitham's NSF funded research (#0425908 "Frontiers in Integrative Biological Research (FBIR): Ecological Genomics and Heritability: Consequences of Extended Phenotypes"). "Genes to Ecosystems" has two main educational objectives: to introduce a wide sector of the public to new ways of looking at ecosystems, and to show how science happens, with practical outcomes that are meaningful to the public. The CRPA request will support the production of a one-hour documentary film, podcasts, a stand-alone DVD, and radio segments for "Earth Notes." These deliverables are targeted to informal learners and public television viewers in the western United States. The documentary will follow a research project begun in 1982 which demonstrates how genetic variation within a foundation species--in this case cottonwood trees--impacts community members ranging from microbes to mega-fauna. The concept of genes-to-ecosystems has introduced new ways of understanding ecosystems which have practical implications for conserving biodiversity, ecological restoration, coping with climate change, and other public policy issues. The project will be managed by the PI, Dr. Thomas Whitham, and co-PI, Daniel Boone, both at Northern Arizona University.
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TEAM MEMBERS: Thomas Whitham Daniel Boone
resource project Media and Technology
This project identifies TV meteorologists as a potentially important source of informal science education on the topic of climate change. These professionals are a well-respected source of scientific information in their local communities, yet rarely address climate change in their weather broadcasts. Proposers will conduct a series of studies that explore both mechanisms and obstacles to using TV broadcasts as effective informal communication vehicles for scientific information about climate change. In Study 1, they will identify methods already in use by "early adopters," compare them to best explanatory practices in informal science education, and make recommendations to improve practice. In Study 2, they will survey meteorologists and their news directors to determine their motivations and needs for information and materials regarding climate change. Based on their findings, and informed by prior work, they will develop a set of educational materials, principally a set of 30-second segments that can serve as a resource for TV meteorologists nation-wide. In Study 3, they will conduct a quasi-experimental evaluation of the materials with a TV station in Columbia, South Carolina to determine their impact on viewers. The core project team includes experts in science communication and education, physical oceanography, broadcast meteorology, and media effects evaluation, and the advisory board includes the Vice President of Programs at the National Environmental Education Foundation and the Chief Meteorologist at The Weather Channel. Dissemination mechanisms will include a range of publications and presentations for the research findings, and a website for the sharing of materials used by the early adopters. Overall, the project will advance the informal science education field's understanding of both effective explanatory practices in broadcast media and the motivations and practices of an understudied group of professionals. It will investigate an innovative means of increasing public awareness and understanding of important topics in climate change, and as well as creating a set of video-clips and related materials based on careful study and best practices.
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TEAM MEMBERS: Edward Maibach
resource project Public Programs
The Association of Science-Technology Centers (ASTC), in collaboration with the Yale Project on Climate Change and the Cornell Laboratory of Ornithology, is conducting a three-year project whose goal is to build the capacity of twelve science centers as well as of twelve NSF-funded Long-term Ecological Research Centers (LTER) for the purpose of engaging the public in climate change science. The twelve sites span the USA from the east coast to Hawaii. The goal of these simultaneous projects is to illustrate local indicators of global change. Additional partners include ScienCentral, Inc. (TV media producers), the University Corporation for Atmospheric Research, the American Geophysical Union, NOAA, Natural History magazine, and a national board of advisors. Deliverables include: (1) twelve local demonstration projects with launch programs, exhibits/programs, TV spots, citizen science activities, and an interactive map illustrating the work of the twelve sites, (2) professional development for informal STEM education professionals and LTER research faculty, (3) a national survey to assess the USA population's climate literacy, and (4) a culminating workshop for the ISE field, a permanent resource database, and a final publication. Evaluation processes are being conducted by David Heil & Associates.
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TEAM MEMBERS: Walter Staveloz Rick Bonney Anthony Leiserowitz
resource project Media and Technology
The Nexus of Energy, Water, and Climate: From Understanding to Action (Café +) project will develop and test two interactive board game concepts focused on energy, water, and climate with youth and adults from four highly diverse communities in New Mexico. The four primary goals of the project are to: (a) develop, play test, and implement two board, card, or other non-electronic games grounded in energy, water, and climate content at four project sites, (b) identify the key characteristics of the games that maximize problem solving while stimulating interest, engagement, and learning, (c) explore the implications of game playing on dialog, learning, and Café+ satisfaction for youth and adult participants, and (d) evaluate the viability of this model for full scale implementation throughout the existing Café Scientifique program, from which this project is based. Los Alamos National Laboratory, Sandia National Laboratory, PNM Resources, Scott Balaban Games Design, the Los Alamos County Utilities Department, and a host of advisors and consultants from a broad range of organizations and institutions will collaborate to develop, test, and implement the Café+ games model. The primary deliverables include: (a) two non-electronic multiage commercial quality games focused on energy, water, and climate content, (b) a comprehensive pilot study examining the impact, effectiveness, and viability of the Café+ model with the target audiences, and (c) formative and summative evaluations of the games implementation model. A significant outcome of Café+ is that New Mexico youth and adults, from diverse backgrounds, will learn relevant science content through the development and testing of engaging, innovative commercial quality games. Over 250 youth and adults will benefit directly from their participation in the pilot study. They will not only learn important science content while working collaboratively in groups (youth only and youth/adult groups), but they will also participate in an authentic scientific process experience as playtesters. In this role, youth and adults will experience critical science concepts such as trial and error and refinement. Further, the games will be made publicly available and implemented across the entire Café Scientifique program (n=960 youth). The evaluation study will employ a mixed methods approach to examine project implementation, effectiveness, and impacts. Focus groups, observations, and surveys will be employed to assess a number of variables such as (but not limited to): content knowledge and learning, interest, engagement, game features, game play processes, gaming obstacles and challenges, participant interactions, and motivation. Embedded assessment opportunities will also examine participants\' decision making abilities, analytical skills, and ability to transfer knowledge gained to real world situations as they navigate through the games. Data collected at the youth-only pilot test sites will be used in a comparative analysis of similar variables tracked at the youth and adult sites. Formative approaches will provide iterative, ongoing opportunities for programmatic and game refinement and adjustments. The formative and summative evaluations will endeavor to document critical data and findings needed to assess the viability of Café+ as a full scale development project, with additional games and project sites across the country. The Café+ project would add to the limited literature base on learning and science engagement of youth within Science Café settings in the 21st century. More critically, this pilot study could contribute to the dearth of current research on the impact of non-electronic game play can have on youth only groups and youth/adult groups working collaboratively to make important scientific decisions within Science Café settings. This comparative data could prove significant for other program models interested in implementing similar youth and adult game based program. Further, the relevance of the content could potentially spark youths' interest not only in pursuing courses and careers in STEM, but it could also motivate youth and adult participants to become more involved in civic engagement activities occurring within and beyond their local communities.
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TEAM MEMBERS: Michael Mayhew
resource project Public Programs
TERC and the Girl Scouts of Eastern Massachusetts are partnering to create an energy monitoring and conservation afterschool program for approximately 5,500 girls ages 8-11 in eastern Massachusetts. The goals of the Girls Energy Conservation Corps (GECCo) project are to involve girls in learning and applying science, using technology, developing leadership and communication skills, educating peers, saving energy, and addressing the global issue of climate change. The project is (1) developing activity-based Guides to help girls understand, monitor, and reduce energy use, (2) understand the connection between their own energy consumption and climate change, and (3) setting goals to cumulatively reduce their energy consumption.
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TEAM MEMBERS: Gillian Puttick Joan Reilly Brian Drayton Katherine LeLacheur
resource project Media and Technology
The purpose of this integrated cross media project is to build public knowledge and curiosity about energy science and policy, to encourage audience confidence in its abilities to understand energy related science, and to stimulate exchange between community-based experts. The deliverables include five hour-long radio programs focusing on the interconnected nature of waterways, climate systems, and energy sources; a digital journalism and social network site focusing on energy topics; partner-driven outreach with universities and local public radio stations; and a training workshop for ethnic media partners. The project targets public radio listeners, ethnic media readers, local urban and rural communities, and Internet users. Partner organizations include New American Media, a consortium of ethnic media producers, the University of Texas at Austin (which will provide content expertise as well as outreach assistance), local public radio stations, and scientific organizations. Intended impacts on the general audience include building their knowledge and interest in energy science and policy, and influencing their confidence in understanding energy science, technology and engineering, as well as empowering them to voice their opinions in energy policy discussions and to make changes in their lives that will support a sustainable energy future. It is estimated that five million people will access the radio programs and web content over the sustained life of the project. Professional audience impacts include building science journalism capacity and reciprocal relationships between general and ethnic news media, as well as stimulating exchange between subject experts (e.g., water engineers and geoscientists) and community experts (e.g., community organizers and backyard gardeners) who can inform energy reporting and open new areas of discussion in the energy debate. The evaluation plan uses both quantitative and qualitative data collection and quasi-experimental designs to examine the impact of this project on both public and professional audiences.
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TEAM MEMBERS: Barinetta Scott
resource project Professional Development, Conferences, and Networks
"Saving Species" will engage large and diverse public audiences in inquiry-based learning and environmental stewardship through a system of exhibits at zoos and other informal science education institutions throughout the U.S. The exhibit system will include more than 70 touch screen interactives and related technological infrastructure being created by Project Dragonfly at Miami University (Ohio). Project partners include the Cincinnati Zoo & Botanical Garden, Brookfield Zoo, Cleveland Metroparks Zoo, Columbus Zoo & Aquarium, Denver Zoo, Liberty Science Center, Louisville Zoological Garden, New York State Zoo, Oregon Zoo, Pittsburgh Zoo, Riverbanks Zoo, Santa Barbara Zoo, Shedd Aquarium, Toledo Zoo, The Wilds, Woodland Park Zoo, and Zoo Atlanta. Touch screen exhibit components will be designed for specific programs at partner zoos. The partner institutions in this consortium are establishing exhibits nationwide linked to one of three Saving Species campaigns: 1) the Great Ape Campaign allows families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field researchers; 2) the Wild Cat Campaign focuses on endangered cat species and allows families to join in conservation efforts along with professionals; 3) the Sustaining Life Campaign builds on widespread interest and growing exhibitry in environmental stewardship, renewable energy, and climate change. The consortium includes a shared library of public inquiry and public-action tools (e.g., cell phone recycling), as well as remote monitoring capabilities that provide real-time measures of station success, facilitating the development of variations of exhibit interactives across the country. More than 500 staff from informal science institutions are participating in "Saving Species" professional development through workshops and graduate courses in major cities and conservation sites worldwide. The formal educational opportunities include two new Master\'s degree programs co-delivered by Miami University and informal science institutions: (1) the Advanced Inquiry Program, and (2) the Global Field Program. Strategic partners include the Association of Zoos & Aquariums, public television, Conservation International, and the Society of Conservation Biology. Project evaluation by the Institute for Learning Innovation includes specific assessment protocols that are identifying patterns of engagement by gender, ethnicity, and socio-economic class so that disparities can be addressed across these demographics. A planning study and front-end evaluation will inform the future development of personalized, post-visit engagement opportunities on social networking platforms. "Saving Species" will achieve broad impact nationally, reaching millions of visitors to the participating institutions annually during the funding period and beyond, fostering the relationship between science inquiry and public action, and building multi-institutional partnerships committed to sustaining life on our planet.
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TEAM MEMBERS: Christopher Myers Samuel Jenike
resource project Media and Technology
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
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TEAM MEMBERS: Paula Apsell
resource project Media and Technology
This project will create a series of half hour radio programs that will educate audiences about the environment and traditions of the northern Polar Region. Each radio program will be recorded in the wilds of Alaska and northern Canada during close contact with nature providing a direct authentic experience. Cultural anthropologist and author, Dr. Richard Nelson will host the programs on topics such as wildlife, ecosystems, weather and climate, glaciology, communities and land, and indigenous traditions. Distributors of the programs include the Alaska Public Radio Network, the Australian Broadcasting Corporation, and inserts in NPR's Living on Earth.
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TEAM MEMBERS: Richard Nelson
resource project Professional Development, Conferences, and Networks
The National COSEE Network, primarily funded by the National Science Foundation, is in its thirteenth year. It is comprised of regional and thematic Centers comprised of ocean science research and formal and informal science education institutions. The network has grown to one of the largest organizations of ocean science research and education institutions, with over 280 members. COSEE is currently transitioning to an independent, international consortium. Its dues paying members are continuing to serve as a broader impacts arm for the ocean science community.
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TEAM MEMBERS: Gail Scowcroft William Spitzer Annette deCharon