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resource project Media and Technology
The Earth and Sky radio series proposes to produce, distribute, market and evaluate 72 compelling environmental radio programs on oceanic and atmospheric topics featuring NOAA scientists, data and information. These programs will air at a rate of 24 programs per year over a three-year period as part of Earth and Sky's regularly scheduled programming to its many affiliates. Earth and Sky will feature this new radio programming on our web site. The programs will be available in both text and a variety of audio formats including downloadable mp3 files, streaming m3u files, and will be available for podcast. The web site will also feature additional information that augments and supports the content of the radio programs, including links to relevant information, encouraging web visitors to delve deeper into a topic area and learn more. Project Learning Tree (PLT) is an award-winning environmental education program designed for teachers and other educators, parents, and community leaders working with youth from preschool through grade 12. PLT will correlate their vast catalogue of existing environmental education curricula to each show. Correlations for each program will be listed next to that show in the dedicated PLT section of Earth and Sky's website.
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TEAM MEMBERS: Ryan Britton
resource research Media and Technology
Nowadays, India is experiencing a widespread diffusion of science communication activities. Public institutions, non-governmental organisations and a number of associations are busy spreading scientific knowledge not only via traditional media but also through specific forms of interaction with a varied public. This report aims to provide a historical overview of the diffusion of science communication in India, illustrating its current development and its future prospects.
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TEAM MEMBERS: Marzia Mazzonetto
resource project Media and Technology
Over three years, Science Central is producing 624 television segments that will present current, ongoing research through local newscasts on ABC and NBC stations nationwide. In addition to the regular research segments, ScienCentral will produce six "sweeps" series per year focusing on important new fields of research including: nanotechnology, genetics/genomics, ocean science, global climate change and brain sciences. An advisory board of scientists, teachers, science journalists and public information officers help inform the producers about individual stories and evolving fields of research, and they provide access to scientists and field research. They also provide scientific input and check the stories for accuracy. To facilitate production and to assure that research is covered on an international basis, ScienCentral will establish a footage consortium to exchange science news video with major Canadian and European newscasters. They also will provide the news stories to science centers for use in their interactive exhibits and web sites.
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TEAM MEMBERS: Eliene Augenbraun
resource project Media and Technology
The Chedd-Angier Production Company is requesting support for the long-standing, highly acclaimed PBS series, "Scientific American Frontiers," now in its 13th season. Alan Alda hosts the program. NSF funds will leverage existing PBS support and expand the series from five to six programs and increase the scope and depth of the science covered in each program. Topics in the new season cover a broad range of disciplines including cutting edge scientific efforts in cosmology, anthropology, global warming, brain research, obesity and weight loss, and hydrogen fuel cell research. The funds will also be used to expand the "Frontiers" web site and raise the visibility of the program by enhancing the promotional campaign. These efforts will aim to improve the value of the series to science teachers as well as to the general audience. Formative evaluation will be undertaken by Multimedia Research; summative evaluation, by Knight-Williams Research Communications.
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TEAM MEMBERS: Graham Chedd Barbara Flagg
resource project Media and Technology
Sea Studios Foundation is developing a five-hour television-based project that will examine "Earth System Science," which will be produced in association with the National Geographic Society (NGS). Geologists, biologists, oceanographers, climatologists, social scientists and others are joining forces to understand the planet's rapidly changing environment. The series will follow the on-going research of these scientists as they investigate the links between Earth's geosphere, biosphere, hydrosphere and atmosphere. These programs are planned as the first season of an annual series on the topic. Educational outreach will include a hands-on traveling exhibit to be developed and tested by the Maryland Science Center; an Educator's Guide for print and electronic distribution to informal science centers and community organizations; a "resource toolkit" to augment the Educator's Guide and an Internet site hosted by NGS that provides links to existing and new environmental resources. The series content also will be integrated into several NGS venues including: National Geographic Today, the daily news program on the National Geographic Channel; National Geographic Magazine, which will create a "global report card" as an annual feature; and National Geographic for Kids magazine, which is distributed to children in grades three through six. The project advisory board includes: Richard Barber, Professor of Biological Oceanography, Duke University Robert Costanza, Professor of Zoology, University of Maryland Gretchen Daily, Interdisciplinary Research Scientist, Stanford University Robert Dunbar, Specialist in Global Environmental Change, Stanford University Habiba Gitay, Senior Lecturer, National Centre for Development Studies, Asia Pacific School of Economics and Management, Canberra, Australia Michael Glantz, Senior Scientist, the Environmental and Societal Impacts Group, National Center for Atmospheric Research John Katzenberger, Executive Director of Aspen Global change Institute Jane Lubchenco, Professor of Marine Biology, Oregon State University J. R. McNeill, Professor of History, Georgetown University Harold Mooney, Professor of Environmental Biology, Stanford University Steven Schneider, Professor of Environmental Biology and Global Change, Stanford University Brian Walker, Coordinator of the Commonwealth Scientific and Industrial Research Organization's Biodiversity Sector, Adelaide, South Australia
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TEAM MEMBERS: Mark Shelley Tierney Thys David Ellisco