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resource research Media and Technology
How users discuss climate change online is one of the crucial questions (science) communication scholars address nowadays. This study contributes by approaching the issue through the theoretical concept of online public arenas. The diversity of topics and perceptions in the climate change discourse is explored by comparing different arenas. German journalistic articles and their reader comments as well as scientific expert blogs are analyzed by quantitative manual and automated content analysis (n=5,301). Findings demonstrate a larger diversity of topics and interpretations in arenas with low
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TEAM MEMBERS: Ines Lorcher Monika Taddicken
resource evaluation Media and Technology
In its program, “Maximizing Lifelong Learning Opportunities: Innovative Strategies for Science Museums,” the American Museum of Natural History sought to develop, implement and assess a series of online and face-to-face adult learning courses, that shared the name “Our Earth’s Future” and focused on the topic of climate change. An external evaluation of this effort was conducted by Rockman et al, an independent evaluation firm that specializes in the evaluation of informal science learning programs. This research effort builds on prior knowledge gained from studies of adult learning programs
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TEAM MEMBERS: Jennifer Borland Ruth Cohen Debra Tillinger Maria Janelli
resource research Media and Technology
This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the
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TEAM MEMBERS: Alicia de Lara Gonzalez Jose Garcia-Aviles Gema Revuelta
resource research Media and Technology
Citizen science continues to grow, potentially increasing competition among projects to recruit and retain volunteers interested in participating. Using web analytics, we examined the ability of a marketing campaign to broaden project awareness, while driving engagement and retention in an online, crowdsourced project. The campaign challenged audiences to support the classification of >9,000 pairs of images. The campaign was successful due to increased engagement, but it did not increase the time participants spent classifying images. Engagement over multiple days was significantly shorter
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TEAM MEMBERS: Alycia Crall Margaret Kosmala Rebecca Cheng Jonathan Brier Darlene Cavalier Sandra Henderson Andrew Richardson
resource research Media and Technology
Social media is increasingly being used by science communicators, journalists and government agencies to engage in discourse with a range of publics. Despite a growing body of literature on Twitter use, the communication of science via Twitter is comparatively under explored. This paper examines the prominence of scientific issues in political debate occurring on Twitter during the 2013 and 2016 Australian federal election campaigns. Hashtracking of the umbrella political hashtag auspol was used to capture tweets during the two campaign periods. The 2013 campaign was particularly relevant as a
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TEAM MEMBERS: Merryn McKinnon David Semmens Brenda Moon Inoka Amaraseka Lea Bolliet
resource project Media and Technology
Changes in household-level actions in the U.S. have the potential to reduce rates of greenhouse gas (GHG) emissions and climate change by reducing consumption of food, energy and water (FEW). This project will identify potential interventions for reducing household FEW consumption, test options in participating households in two communities, and collect data to develop new environmental impact models. It will also identify household consumption behavior and cost-effective interventions to reduce FEW resource use. Research insights can be applied to increase the well-being of individuals at the household level, improve FEW resource security, reduce climate-related risks, and increase economic competitiveness of the U.S. The project will recruit, train, and graduate more than 20 students and early-career scientists from underrepresented groups. Students will be eligible to participate in exchanges to conduct interdisciplinary research with collaborators in the Netherlands, a highly industrialized nation that uses 20% less energy and water per person than the U.S.

This study uses an interdisciplinary approach to investigate methods for reducing household FEW consumption and associated direct and indirect environmental impacts, including GHG emissions and water resources depletion. The approach includes: 1) interactive role-playing activities and qualitative interviews with homeowners; 2) a survey of households to examine existing attitudes and behaviors related to FEW consumption, as well as possible approaches and barriers to reduce consumption; and 3) experimental research in residential households in two case-study communities, selected to be representative of U.S. suburban households and appropriate for comparative experiments. These studies will iteratively examine approaches for reducing household FEW consumption, test possible intervention strategies, and provide data for developing systems models to quantify impacts of household FEW resource flows and emissions. A FEW consumption-based life cycle assessment (LCA) model will be developed to provide accurate information for household decision making and design of intervention strategies. The LCA model will include the first known farm-to-fork representation of household food consumption impacts, spatially explicit inventories of food waste and water withdrawals, and a model of multi-level price responsiveness in the electricity sector. By translating FEW consumption impacts, results will identify "hot spots" and cost-effective household interventions for reducing ecological footprints. Applying a set of climate and technology scenarios in the LCA model will provide additional insights on potential benefits of technology adoption for informing policymaking. The environmental impact models, household consumption tracking tool, and role-playing software developed in this research will be general purpose and publicly available at the end of the project to inform future education, research and outreach activities.
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TEAM MEMBERS: David Watkins Buyung Agusdinata Chelsea Schelly Rachael Shwom Jenni-Louise Evans
resource project Media and Technology
The Fluid Earth Viewer (FEVer), an interactive and visually appealing web application that will allow users to visualize current and past conditions of our planet's atmosphere and oceans will be built via this award. This free web application, available to anyone with an internet connection, will directly impact approximately 2,000 individuals in-person through three field tests and is expected to reach many more online.

FEVer will be an extension of an existing open-source web application, and the PIs will add polar data sets, extended options in the user interface, and the ability to view historical climate/weather data to the existing "earth" app. It will be a vehicle of modern Earth science communication, making information most often used by the scientific community accessible and engaging to broader communities. In particular, it will provide hands-on visualization of the important climatic role of the polar-regions, their connections to lower latitudes, and the changes they are undergoing. A companion website, FEVer-Ed, will provide background, educational support, and opportunities for additional learning through a gallery of historically interesting atmospheric and oceanic events. FEVer will serve as a gateway to data sets that have otherwise been inaccessible to audiences outside of the research community. While a number of large data sets are included in this proposal (regional and global operational weather models/reanalyses), the platform is scalable to include other data such as ice sheet and glacier dynamics.

This project is partially funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
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TEAM MEMBERS: Jason Cervenec Aaron Wilson
resource research Media and Technology
The climate change issue has become increasingly present in our society in the last decade and central also to communication studies. In the e-book “Communicating Climate Change: Discourses, Mediations and Perceptions”, edited by Anabela Carvalho, various scholars investigate how climate change challenges communication by looking at three main aspects: the discourses of a variety of social actors on climate change; the reconstruction of those discourses in the media; the citizens’ perceptions, understandings and attitudes in relation to climate change.
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TEAM MEMBERS: Emiliano Feresin
resource research Media and Technology
Scientists often cite discrepancy between scientific values and news values as a primary factor in poor quality science reporting. The goal of this study was to understand how news values including conflict and controversy affect science communicators’ evaluation of press releases containing quotes from outside expert sources. Results of an online survey experiment suggest science communicators find a climate science press release with an outside expert quote that introduces controversy to be more newsworthy. However, when a science communicator attributes relatively high importance to
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TEAM MEMBERS: Paige Brown Jarreau
resource research Media and Technology
Previous studies on public engagement with science have identified various difficulties in the encounters between experts and lay people. However, there is a scarcity of research investigating expert-youth interaction. In this paper we focus on the interactive framings of an informal PES event. Based on a case study involving a climate change panel discussion and a simultaneous online chat, both aimed at young people, we discuss the multiplicity of framing. Further, we look for “misbehaviours” which challenge the rationality and norms of the event. Our findings indicate that the frame of
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TEAM MEMBERS: Sampsa Saikkonen Esa Valiverronen
resource research Media and Technology
This case study describes the development of a climate change information system for New York State, one of the physically largest states in the United States. Agriculture (including dairy production and vineyards) and water-related tourism are large parts of the state economy, and both are expected to be affected dramatically by climate change. The highly politicized nature of the climate change debate in America makes the delivery of science-based information even more urgent and challenging. The United States does not have top-down science communication policies, as many countries do; this
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TEAM MEMBERS: Lauren Chambliss Bruce Lewenstein
resource research Media and Technology
Most accounts of an ideal scientific discourse proscribe ad hominem appeals as one way to distinguish it from public discourse. Because of their frequent use of ad hominem attacks, the Climategate email messages provoked strong criticisms of climate scientists and climate science. This study asks whether the distinction between public and scientific discourse holds in this case and thus whether the exclusion of ad hominem arguments from scientific discourse is valid. The method of analysis comes from the field of informal logic in which argument fallacies like the ad hominem are classified and
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TEAM MEMBERS: Lawrence Souder Furrah Qureshi