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resource project Media and Technology
The Arboretum at Flagstaff will complete an interactive outdoor exhibition to provide relevant and science-based climate change information to its northern Arizona audience, as well as visitors from throughout the state. Project activities include the addition of three kiosks to the climate change exhibition; developing standards-based curriculum guides for educators to assist them with both onsite and classroom instruction for students in grades 6-8; and the development of new webpage interfaces designed to make data files and curriculum guides readily available. The climate change center will engage students and general audiences in the STEM components of real-time climate change research, interpretation, and mitigation.
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TEAM MEMBERS: Kristin Haskins
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.

This RAPID project was submitted in response to the NSF Dear Colleague letter (NSF 17-128) related to Hurricane Harvey along the Gulf Coast. The PBS NewsHour team will produce 9 stories for national distribution using multiple broadcast and online channels that will engage the public and increase their understanding of the science and engineering research being conducted to better predict and mitigate the impact of future storms. Hurricane Harvey was the first of several storms in 2017 that hit first Texas then Florida and the Caribbean creating unprecedented devastation. This project aims to help the public better understand the science behind storms, and how scientists and engineers are actively collecting data, developing new models, using new technologies, and studying the environmental recovery. The PBS NewsHour team has in place experienced science journalists, production facilities, and a distribution network that can quickly develop media stories based on the work of scientists and engineers in the field, many of whom are funded by NSF. The NewsHour has a strong track record of telling stories that are scientifically accurate yet highly engaging and understandable to a diverse audience. Researchers from several universities including Texas A&M, Rice University, and Norfolk State University are advising the NewsHour team and may also be featured in some of the media. The team will also use their existing collaboration with education researchers at New Knowledge, Inc. to seek audience feedback on proposed/produced media.

The potential audience reach of these stories is extensive. Stories that are broadcast on the nightly PBS NewsHour reach 1.6 million people. The NewsHour's website currently reaches 6 million while their YouTube channel has 40 million views. They have a growing audience of younger viewers who mainly get their news on social media channels such as ScienceScope and Apple News. EXTRA is another service offered just for teachers.
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TEAM MEMBERS: Patti Parson
resource project Media and Technology
Worldwide, four million people participate in geocaching--a game of discovering hidden treasures with GPS-enabled devices (including smart phones). Geocachers span all ages and tend to be interested in technology and the outdoors. To share information about the Montana Climate Assessment (MCA), an NSF-funded scientific report, Montana State University created a custom trackable geocaching coin featuring the MCA Website and logo. We then recruited volunteers to hide one coin in each of Montana’s 56 counties. Volunteer geocachers enthusiastically adopted all 56 counties, wrote blogs and social media posts about the coins, and engaged local Scout troops and schools. Other geocachers then found and circulated the coins while learning about Montana’s climate. One coin has traveled nearly 4,000 miles; several have visited other states and Canada. 95% of the volunteers said the project made them feel more connected to university research, and they told an average of seven other people about the project. Nearly all of the participants were unfamiliar with the Montana Climate Assessment prior to participating. The geocaching educational outreach project included several partnerships, including with Geocaching Headquarters in Seattle (a.k.a. “Groundspeak”); Cache Advance, Inc., an environmentally friendly outdoor gear company; and Gallatin Valley Geocachers. An advisory board of geocachers helped launch the project.
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TEAM MEMBERS: Suzi Taylor Ray Callaway M.J. Nehasil Cathy Whitlock
resource research Media and Technology
Research suggests non-experts associate different content with the terms “global warming” and “climate change.” We test this claim with Twitter content using supervised learning software to categorize tweets by topic and explore differences between content using “global warming” and “climate change” between 1 January 2012 and 31 March 2014. Twitter data were combined with temperature records to observe the extent to which temperature was associated with Twitter discussions. We then used two case studies to examine the relationship between extreme temperature events and Twitter content. Our
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TEAM MEMBERS: Sara Yeo Zachary Handlos Alexandra Karambelas Leona Yi-Fan Su Kathleen Rose Dominique Brossard Kyle Griffin
resource project Media and Technology
Glaciers around the world are undergoing dramatic changes. Many people, however, have a limited understanding of the scope of these changes because they are geographically distant and difficult to visualize. Although both digital learning tools and online scientific data repositories have greatly expanded over the last decade, there is currently no interface that brings the two together in a way that allows the public to explore these rapidly changing glacial environments. Therefore, to both improve public understanding and provide greater access to already existing resources, the project team will develop the Virtual Ice Explorer to encourage informal learning about glacial environments. This web application will feature an immersive virtual environment and display a suite of environmental data for an array of Earth's glacial systems. An interactive globe will allow users to select from a collection of sites ranging from polar regions to tropical latitudes. Each featured site will offer users an opportunity to interact with (1) a 3D rendering of the landscape; (2) a local map of the site; (3) historical and contemporary photographs of the site; (4) background information text describing the location, past research, and climate impacts; and (5) available environmental data. One of the most original features of the application will be its realistic, immersive 3D rendering of glacial landscapes by combining very high-resolution digital elevation models and satellite imagery with the application's built-in capabilities for immersive virtual environments. Although immersive environments often require expensive equipment, we are maximizing accessibility by developing the Virtual Ice Explorer to run in a web browser and function across various devices. Thus, the application will be available to anyone with internet access, and they can explore at their own pace.

As part of the successful development of Virtual Ice Explorer, the project team will create a platform for digital elevation models to be visualized and explored in 3D by users within the web application; curate digital elevation models, maps, images, text, and environmental data for inclusion in the web application for up to 11 geographically diverse glaciers/glacial landscapes; iteratively user-test the web application with project partners; and design the architecture of the system to readily scale to a larger collection of glaciers/glacial landscapes. To extend dissemination of the final products, the team has partnered with the U.S. Geologic Survey to showcase four benchmark glaciers in their long-term Glaciers and Climate project. In addition to improving understanding of glacier systems in informal learning environments, the project team will explore applications for spatial learning, employment of 3D environments for educational interventions, and use of Virtual Ice Explorer in formal learning environments. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The project also has support from the Office of Polar Programs.
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TEAM MEMBERS: Jason Cervenec Jesse Fox Julien Nicolas
resource project Media and Technology
Polar Extremes: Enhancing Experiential Digital Learning is an integrated media and research project produced by the PBS science series, NOVA, that will bring polar science to informal learners through traditional storytelling and experiential, digital learning environments. Stark, cold, and seemingly frozen in time, the top and bottom of the Earth feel other-worldly, completely removed from our everyday existence. Yet, nothing could be further from the truth. The Arctic and Antarctic exert profound influence over our entire planet. Disturbances in these icy realms can send transformative ripples around the globe, altering the circulation of the atmosphere and oceans, and affecting every form of life. And although the poles might seem constant and everlasting, they--like our planet--are always changing, with a deep and complex past. NOVA will provide informal science learners access to specialized research happening at the ends of the earth, introducing them to today's scientists exploring the major drivers of the climate, uncovering the deep history of past paleoclimates, or perfecting climate and weather models. The project includes: a 2-hour nationally broadcast PBS documentary (working title Polar Extremes); a NOVA Polar Lab, an experiential interactive learning platform on polar science; and a Polar Exploration Initiative consisting of a 10-part YouTube series, a collection of 360 videos, virtual field trips, and social media reporting "on location" from Antarctica, along with other polar-themed video, radio and digital journalism. It also includes a research program conducted in collaboration with the University of California, Santa Barbara (UCSB) to study how narrative-driven and experiential learning can foster informal learning in polar science across a diverse array of audiences. NOVA, the most popular science program on television, with a robust digital presence, will bring current polar science to millions. NOVA will use a range of media to transport viewers to remote polar locations, to interact with polar scientists, manipulate polar data, or vicariously explore the frozen tundra--using a mix of learning approaches. This project will develop and test the impact of two forms of informal learning: traditional narrative-driven storytelling and active, experiential learning. Both components will be developed through audience research, formative evaluation or pilot testing, and experiments. The overarching goal is to determine the best way to combine and leverage traditional and interactive media technologies to educate the public about polar science. How can these modes enhance learning outcomes? The study uses the Informal Science Learning "strand framework" developed by the National Research Council in Learning Science in Informal Environments: People, Places, and Pursuits (2009). Because different age groups and socioeconomic backgrounds may engage differently with different types of learning materials and platforms, the project components are designed to test a variety of different learning approaches, with different audiences. This study will be one of the first to address the relative efficacy of various forms of experiential education and whether active versus vicarious experiential learning depends on the characteristics of the learners. As engagement technologies continue to evolve, this project will help inform how to best design and apply them effectively. The project will apply these new lessons specifically to present polar research to the public and to offer audiences an opportunity to explore and learn about these remote regions in new ways that bring them to life, make them relevant, and enhance learning outcomes. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The project has co-funding support from the Office of Polar Programs (OPP).
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TEAM MEMBERS: Paula Apsell Lisa Leombruni Julia Cort Hunter Gehlbach
resource project Media and Technology
Over three years beginning in January 2016, the Science Museum of Virginia will launch a new suite of public programming entitled “Learn, Prepare, Act – Resilient Citizens Make Resilient Communities.” This project will leverage federally funded investments at the Museum, including a NOAA-funded Science On a Sphere® platform, National Fish and Wildlife-funded Rainkeepers exhibition, and the Department of Energy-funded EcoLab, to develop public programming and digital media messaging to help the general public understand climate change and its impacts on Virginia’s communities and give them tools to become resilient to its effects. Home to both the delicate Chesapeake Bay ecosystem and a highly vulnerable national shoreline, Virginia is extremely susceptible to the effects of climate change and extreme weather events. It is vital that citizens across the Commonwealth understand and recognize the current and future impacts that climate variability will have on Virginia’s economy, natural environment, and human health so that they will be better prepared to respond. In collaboration with NOAA Chesapeake Bay Office, George Mason University’s Center for Climate Change Communication, Virginia Institute for Marine Science, Public Broadcasting Service/National Public Radio affiliates, and Resilient Virginia, the Museum will use data from the National Climatic Data Center and Virginia Coastal Geospatial and Educational Mapping System to develop and deliver new resiliency-themed programming. This will include presentations for Science On a Sphere® and large format digital Dome theaters, 36 audio and video digital media broadcast pieces, two lecture series, community preparedness events, and a Resiliency Checklist and Certification program. This project supports NOAA’s mission goals to advance environmental literacy and share its vast knowledge and data with others.
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TEAM MEMBERS: Richard Conti
resource research Media and Technology
How users discuss climate change online is one of the crucial questions (science) communication scholars address nowadays. This study contributes by approaching the issue through the theoretical concept of online public arenas. The diversity of topics and perceptions in the climate change discourse is explored by comparing different arenas. German journalistic articles and their reader comments as well as scientific expert blogs are analyzed by quantitative manual and automated content analysis (n=5,301). Findings demonstrate a larger diversity of topics and interpretations in arenas with low
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TEAM MEMBERS: Ines Lorcher Monika Taddicken
resource research Media and Technology
This article proposes a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change. The classification, which consists of 18 formats divided into two groups that allow comparisons to be made between television and web formats, was created through the quantitative and qualitative content analysis of a sample of 300 videos. The findings show that online video's capacity to generate visits is greater when it has been designed to be broadcast on the
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TEAM MEMBERS: Alicia de Lara Gonzalez Jose Garcia-Aviles Gema Revuelta
resource research Media and Technology
Citizen science continues to grow, potentially increasing competition among projects to recruit and retain volunteers interested in participating. Using web analytics, we examined the ability of a marketing campaign to broaden project awareness, while driving engagement and retention in an online, crowdsourced project. The campaign challenged audiences to support the classification of >9,000 pairs of images. The campaign was successful due to increased engagement, but it did not increase the time participants spent classifying images. Engagement over multiple days was significantly shorter
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TEAM MEMBERS: Alycia Crall Margaret Kosmala Rebecca Cheng Jonathan Brier Darlene Cavalier Sandra Henderson Andrew Richardson
resource project Media and Technology
Changes in household-level actions in the U.S. have the potential to reduce rates of greenhouse gas (GHG) emissions and climate change by reducing consumption of food, energy and water (FEW). This project will identify potential interventions for reducing household FEW consumption, test options in participating households in two communities, and collect data to develop new environmental impact models. It will also identify household consumption behavior and cost-effective interventions to reduce FEW resource use. Research insights can be applied to increase the well-being of individuals at the household level, improve FEW resource security, reduce climate-related risks, and increase economic competitiveness of the U.S. The project will recruit, train, and graduate more than 20 students and early-career scientists from underrepresented groups. Students will be eligible to participate in exchanges to conduct interdisciplinary research with collaborators in the Netherlands, a highly industrialized nation that uses 20% less energy and water per person than the U.S.

This study uses an interdisciplinary approach to investigate methods for reducing household FEW consumption and associated direct and indirect environmental impacts, including GHG emissions and water resources depletion. The approach includes: 1) interactive role-playing activities and qualitative interviews with homeowners; 2) a survey of households to examine existing attitudes and behaviors related to FEW consumption, as well as possible approaches and barriers to reduce consumption; and 3) experimental research in residential households in two case-study communities, selected to be representative of U.S. suburban households and appropriate for comparative experiments. These studies will iteratively examine approaches for reducing household FEW consumption, test possible intervention strategies, and provide data for developing systems models to quantify impacts of household FEW resource flows and emissions. A FEW consumption-based life cycle assessment (LCA) model will be developed to provide accurate information for household decision making and design of intervention strategies. The LCA model will include the first known farm-to-fork representation of household food consumption impacts, spatially explicit inventories of food waste and water withdrawals, and a model of multi-level price responsiveness in the electricity sector. By translating FEW consumption impacts, results will identify "hot spots" and cost-effective household interventions for reducing ecological footprints. Applying a set of climate and technology scenarios in the LCA model will provide additional insights on potential benefits of technology adoption for informing policymaking. The environmental impact models, household consumption tracking tool, and role-playing software developed in this research will be general purpose and publicly available at the end of the project to inform future education, research and outreach activities.
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TEAM MEMBERS: David Watkins Buyung Agusdinata Chelsea Schelly Rachael Shwom Jenni-Louise Evans
resource project Media and Technology
The Fluid Earth Viewer (FEVer), an interactive and visually appealing web application that will allow users to visualize current and past conditions of our planet's atmosphere and oceans will be built via this award. This free web application, available to anyone with an internet connection, will directly impact approximately 2,000 individuals in-person through three field tests and is expected to reach many more online.

FEVer will be an extension of an existing open-source web application, and the PIs will add polar data sets, extended options in the user interface, and the ability to view historical climate/weather data to the existing "earth" app. It will be a vehicle of modern Earth science communication, making information most often used by the scientific community accessible and engaging to broader communities. In particular, it will provide hands-on visualization of the important climatic role of the polar-regions, their connections to lower latitudes, and the changes they are undergoing. A companion website, FEVer-Ed, will provide background, educational support, and opportunities for additional learning through a gallery of historically interesting atmospheric and oceanic events. FEVer will serve as a gateway to data sets that have otherwise been inaccessible to audiences outside of the research community. While a number of large data sets are included in this proposal (regional and global operational weather models/reanalyses), the platform is scalable to include other data such as ice sheet and glacier dynamics.

This project is partially funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
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TEAM MEMBERS: Jason Cervenec Aaron Wilson