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resource research Media and Technology
This book examines the media discourses about environmental pollution in Australia, China and Japan. The book’s authors focus on the actors involved in discussions of risk versus those involved in responsibility for environmental pollution. The authors use novel and traditional means of analysis that combine techniques from a variety of disciplines to examine case studies of media discourse. The book provides an interesting, if at times simplistic, overview of the pollution issues facing each country. The conclusions made from the media analysis are relevant to those researching and practicing
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TEAM MEMBERS: Jennifer Metcalfe
resource research Media and Technology
In recent years, there has been considerable interest in studying and using scientific consensus messaging strategies to influence public opinion. Researchers disagree, sometimes vociferously, about how to examine the potential influence of consensus messaging, debating one another publicly and privately. In this essay, we take a step back and focus on some of the important questions that scholars might consider when researching scientific consensus messaging. Hopefully, reflecting on these questions will help researchers better understand the reasons for the different points of debate and
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TEAM MEMBERS: Asheley Landrum Matthew Slater
resource evaluation Media and Technology
This document contains a description and summaritve evaluation information for the TV Weathercasters and Climate Education award, including impacts of the program on television weathercasters and on their public audiences. The project team documented substantial increases in both the science-based views and climate reporting practices of TV weathercasters. They also found that viewers appreciated climate reporting by local TV weathercasters, feeling that it provided them with a helpful local perspective on a global problem.
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TEAM MEMBERS: Ed Maibach
resource research Media and Technology
We investigate the impact of a science documentary on individuals' intention to engage in information-related behaviors by experimentally testing the effects of source type (scientist, politician, or anonymous source) and communication setting (interview or lecture) using a manipulated clip from the documentary, ‘An Inconvenient Truth’. Our results indicate that, compared to anonymous sources, use of authoritative ones result in greater intention to engage in some information-related behaviors. Additionally, our results suggest that increased intentions to engage in exchanging information can
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TEAM MEMBERS: Sara Yeo Andrew Binder Michael Dahlstrom Dominique Brossard
resource research Media and Technology
Climate change is a global risk as its causes and effects are not limited to national borders, but the risks and the responsibility are not evenly spread [Beck, 2009]. Pakistan is facing especially severe impacts in the form of disasters, floods, droughts, rising temperatures, cyclones and rising sea levels due to global emissions, despite its national emissions being nominal and accounting for only 0.46% of worldwide emissions [World Bank, 2018]. Ironically, the level of public awareness of climate change is low in Pakistan compared to not only advanced countries, but also to other countries
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TEAM MEMBERS: Asim Sharif Fabien Medvecky
resource research Media and Technology
This commentary introduces feminist standpoint theory and discusses its potential value in science communication. It offers two ways in which feminist standpoints can help in both research and practice. First, science communicators should aim to understand the perspective from which they understand and share scientific knowledge. Second, practitioners and researchers alike should seek insights from marginalized groups to help inform the ways the dominant view of science reflects hegemonic social and cultural norms.
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TEAM MEMBERS: Megan Halpern
resource research Media and Technology
This handout was prepared for the Climate Change Showcase at the 2019 ASTC Conference in Toronto, Ontario. It highlights resources available on InformalScience.org related to the topic of climate change.
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TEAM MEMBERS: James Bell
resource project Media and Technology
Polar Literacy: A model for youth engagement and learning will foster public engagement with polar science. The project targets middle-school aged underserved youth and polar research scientists, with the goal to increase youth interest in and understanding of Polar Regions, and to hone researchers' science communication skills. The project will develop affordable and replicable ways of bringing polar education to informal learning environments, extend our understanding of how polar education initiatives can be delivered to youth with maximum effect, and design a professional development model to improve the capacity for Polar Region researchers to craft meaningful broader impact activities. Polar Literacy will create and test a model which combines direct participation by scientists in after-school settings, with the use of curated polar research data sets and data visualization tools to create participatory learning experiences for youth. Beyond the life of the project funding, many of the project deliverables (including kits, videos, and other resources) will continue to be used and disseminated online and in person through ongoing work of project collaborators.

Polar Literacy: A model for youth engagement and learning will advance the understanding of informal learning environments while leveraging the rich interdisciplinary resources from polar investments made by the National Science Foundation (NSF). The project's key audiences -- polar researchers, informal educators, and out-of-school time (OST) youth in grades 4-7 (ages 9-13) -- will connect through both place-based and internet-based experiences and work collaboratively to generate a flexible, scalable, and transferable education model. The project will 1) design OST kits and resource guides (focused on Polar Literacy Principles) and include "Concept in a Minute" videos designed to highlight enduring ideas, 2) provide professional development for informal educators, 3) synthesize a club model through adaptation of successful facets of existing informal learning programs, and 4) create Data Jam events for the OST Special Interest (SPIN) clubs and camp programs by modifying an existing formal education model. A research design, implemented at four nodes over three years, will answer three research questions to evaluate the impact of professional development on informal educators, as well as the impact of programs on youth, and the effectiveness of the model. In addition to the project team and collaborators who are informal education practitioners, an advisory board composed of experts in youth programming, informal education, and evaluation will guide the project to ensure that it advances the body of informal STEM learning research.

Polar Literacy is an Advancing Informal STEM Learning (AISL) Innovations in Development project in response to the Dear Colleague Letter: Support for Engaging Students and the Public in Polar Research (NSF 18-103). Polar Literacy is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM (Science, Technology, Engineering, Mathematics) learning in informal environments. This project has co-funding support from the Antarctic section of the Office of Polar Programs.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Janice McDonnell Oscar Schofield Charles Lichtenwalner Jason Cervenec
resource project Media and Technology
Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.

The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.

The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Sara Yeo Leona Yi-Fan Su Michael Cacciatore
resource evaluation Media and Technology
RK&A conducted a summative evaluation of five climate change and resiliency programs at the Science Museum of Virginia (SMV). The summative evaluation was the culmination of a three-year grant from the National Oceanic and Atmospheric Administration (NOAA)—front-end and formative evaluations were completed in the two years prior. The goal of this evaluation was to test the extent to which the programs achieved the intended visitor outcomes defined in SMV’s Impact Framework. How did we approach this study? The summative evaluation focused on five programs—the Digital Dome theater’s
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TEAM MEMBERS: Stephanie Downey Katie Chandler
resource evaluation Media and Technology
‘6 Degrees of Connection’ is an informative and memorable program that combines a one-hour Science On a Sphere® interactive presentation with a follow-up creative art activity – each aspect of which encourages middle school students to think of interconnections among phenomena on the planet, including the natural world and human activity. The ‘6 Degrees of Connection’ program was developed by the Nurture Nature Center (Easton PA) in collaboration with the Maryland Science Center (Baltimore MD) through an extensive process of developing the concept, prototypes, and final program. Lehigh
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TEAM MEMBERS: Kathryn Semmens Rachel Hogan Carr Keri Maxfield Jim O'Leary Joan Ramage Maurice Henderson Christine Larouche Jeff Hayward
resource research Media and Technology
Antarctic Dinosaurs: A Giant Screen Film and Outreach Project aims to leverage the popularity and charisma of dinosaurs to draw museum audiences into a captivating educational journey, revealing the history and transformation of Antarctica and the planet’s polar ecosystems, and exploring the forces that continue to shape the continent. In addition to bringing to life a wealth of unfamiliar dinosaurs, amphibians and proto-mammals, this project will journey beyond the bones to reveal a more nuanced, multi-disciplinary interpretation of paleontology and Antarctica’s profound changes. Centered
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TEAM MEMBERS: Deborah Raksany