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resource project Media and Technology
The University of California, Berkeley's Lawrence Hall of Science (LHS), in partnership with the Bishop Museum in Honolulu, HI, propose to develop and evaluate curriculum-based content modules for spherical display systems. These modules will combine successful research-driven curriculum materials with the compelling nature of a spherical display to engage and inform museum visitors in the process of observing and interpreting patterns of global climate data.
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TEAM MEMBERS: Barbara Ando
resource project Media and Technology
The purpose of the ETOM project is to develop a "user's guide" to the present and projected energy resources of our planet and the relationship to climate change. It will prototype and evaluate new ways of providing the public with the information and online tools to make wiser choices about powering homes, schools, businesses, and communities. The project uses a hybrid model of science communication that includes video, in-person presentations, and Web 2.0 social networking. National PBS broadcasts of three hour long programs, with two new specials premiering on Earth Day 2012, will reach large audiences influencing the understanding of climate change and the potential of renewable energy in measurable ways. Events at four science centers and natural history museums located across the country will explore how increased knowledge of Earth Science through in-person presentations informs behavior. The project's social networking tools and resources will motivate and support accessible real-world activities. An online "Energy Gauge" will allows users to find rebates, explore driving and diet, and make choices that can save money and reduce carbon emissions. The core project team includes Richard Alley, chair of the National Academy of Sciences panel on Abrupt Climate Change, who will host the television programs. Outreach partners include science centers across the nation and the Society for the Advancement of Chicanos and Native Americans in Science. The project will leverage existing NSF-supported projects such as the Future Earth Initiative led by the Science Museum of Minnesota. Rockman Et Al will evaluate the project impacts working from front-end to summative stages to understand the reactions of media, online, and on-site users. Proposed project impacts include increasing participants' understanding of how the Earth's system is affected by human uses of energy and the impact of those energy uses on climate. Other impacts include changes in attitude and behavior affecting individual uses of energy. Evaluations will be conducted with TV show viewers as well as science center and website visitors using quasi-experimental, quantitative, and qualitative study designs.
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TEAM MEMBERS: Geoffrey Haines-Stiles Richard Alley Ema Akuginow
resource project Media and Technology
The Science Museum of Minnesota, in collaboration with six NSF-funded Science and Technology Centers (STCs) around the country, is developing several deliverables around the theme of the Anthropocene; that is, the idea that Earth has entered a new geologic epoch in which humanity is the dominant agent of global change. Deliverables include: (1) a 3,500 square-foot exhibit with object theater at the museum; (2) an Earth Buzz Web site that focuses on global change topics equivalent in design intent to the museum's popular current science Science Buzz website; (3) kiosks with Earth Buzz experiences installed in selected public venues; (4) Public programs with decision makers and opinion leaders on the implications of a human-dominated planet; and (5) youth programs and activities that engage them with the exhibit, web site, and careers in STEM. The exhibits and Web site will feature scientific visualizations and computational models adapted to public learning environments from research work being conducted by STCs and other academic research partners. First-person narrative videos of scientists and their research produced by Twin Cities Public Television now are on display in the Future Earth exhibit and also have been packaged into a half-hour program for broadcast statewide. The intended strategic impact on the field of informal STEM education is twofold: (1) explore how to accelerate the dissemination of scientific research to public audiences; (2) investigate ways science centers/museums can serve as forums for public policy dialogues.
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TEAM MEMBERS: Patrick Hamilton Robert Garfinkle Paul Morin
resource project Public Programs
In the Communities of Learning for Urban Environments and Science (CLUES) project, the four museums of the Philadelphia-Camden Informal Science Education Collaborative worked to build informal science education (ISE) capacity in historically underserved communities. The program offered comprehensive professional development (PD) to Apprentices from 8-11 community-based organizations (CBO), enabling them to develop and deliver hands-on family science workshops. Apprentices, in turn, trained Presenters from the CBOs to assist in delivering the workshops. Families attended CLUES events both at the museums and in their own communities. The events focused on environmental topics that are especially relevant to urban communities, including broad topics such as climate change and the energy cycle to more specific topics such as animals and habitats in urban neighborhoods.
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resource project Public Programs
The Dynamic Earth: You Have To See it To Believe It is a public exhibition and suite of programming designed to educate and excite K-8 students, teachers, and families about weather and climate science, plate tectonics, erosion, and stream formation. The Dynamic Earth program draws attention to the importance of large-scale earth processes and the human impacts on these processes, utilizing real artifacts, hands-on models, and NASA earth imagery and data. The program includes the exhibition, student workshops, family workshops, annual professional development opportunities for classroom teachers, innovative theater shows, lectures for adults by visiting scientists, and interpretive activities. The Montshire Museum of Science has partnered with Chabot Space and Science Center (CA) and the US Army Corps of Engineers Cold Regions Research and Engineering Laboratory (NH) on various components. The project has broadened our internal capacity for providing quality earth science programming by greatly expanding our program titles and allowing us to create hands-on materials for use by our educators and to loan to schools in our Partnership Initiative. Programming developed during the grant period continues to reach thousands of students and teachers each year, both on-site and as part of our rural outreach efforts.
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TEAM MEMBERS: David Goudy Greg DeFrancis
resource project Media and Technology
The Denver Museum of Nature & Science (DMNS) CP4SMP program, Methods of Increasing Awareness of Comparative Planetology and Climate Science with Science On a Sphere in Museum Settings, intended to educate our audiences about planetary exploration missions, illuminate climate science through comparative planetology, and produce new educational materials, interpretation techniques, and knowledge that facilitate more effective informal education on these themes nationally. DMNS was the lead organization on this program, but collaborated closely with other institutions involved in the Science on a Sphere® (SOS) user community. This program achieved its intentions to: (1) boost literacy in climate science, (2) build awareness of NASA’s space science missions and the relevance of NASA Earth observing satellites to contemporary issues of global change, and (3) evaluate the effectiveness of different modes of employing the SOS system with diverse audiences. We capitalized on our unique combination of scientific expertise in planetary science and spacecraft exploration, our considerable experience in digital media development, informal science education, exhibit design, educational research, and museum evaluation. Over the duration of the project we: (1) developed visually exciting and compelling SOS programming on comparative planetology and climate science using NASA mission data; (2) tested different modes of presentation of SOS to determine how this technology can be best utilized in informal science contexts; (3) investigated how visitors perceive and understand scientific data presented on SOS; and (4) created teacher professional development workshops to reach K-12 formal educators both locally and nationally. The DMNS CP4SMP NASA grant created opportunities to positively impact climate literacy for millions of DMNS visitors over the five-year period.
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TEAM MEMBERS: Scott Sampson Steve Lee Ka Chun Yu Eddie Goldstein Andrea Giron
resource project Media and Technology
Climate Change Education produced climate change educational experiences for both professional and general public audiences. In particular, the Science Museum of Minnesota (SMM), in collaboration with NASA Goddard Institute for Space Studies (GISS), University of Minnesota’s Institute on the Environment, and the University of Wisconsin’s Cooperative Institute for Meteorological Satellite Studies (CIMSS), developed new content for SMM’s Earth Buzz online network, developed a climate change educational program for middle and high school teachers, invited audiences of policy- and decision-makers to SMM for climate change discussions, and recruited and mentored a climate change team of high school students through SMM’s Kitty Andersen Youth Science Center. The project goals were to increase the awareness and understanding in target audiences that (1) human activities are now surpass natural processes as driving forces of atmospheric change, (2) the behavior of Earth's atmosphere in the 21st Century will be increasingly determined by humans, and (3) human ingenuity is the key to adapting to and mitigating the climate changes underway. Highlights of the project included organizing and hosting the October 26-28, 2011 City of Saint Paul Climate Change Adaptation Scenario Planning Workshop, which catalyzed climate resilience as a city planning priority, organizing and hosting with Morris A. Ward, Inc. the October 5-6, 2012 Climate Change Science for Minnesota Broadcast Meteorologists workshop which brought together local TV and radio meteorologists with some of the best climate scientists in the U.S., helping to organize and host on November 7, 2013 the State of Minnesota’s first conference devoted exclusively to climate change adaptation, and the adoption by the museum of a public statement on climate change (www.smm.org/climatechange). The project endures although the grant has concluded through the continued delivery of the museum’s Climate Changed outreach program to a wide array of audiences and through the museum’s continued involvement with the many partnerships established during the Climate Change Education project, as exemplified by the museum working with the City of Saint Paul and Macalester College on an upcoming St. Paul Neighborhood Climate Adaptation Workshop and a Worldwide Views on Climate and Energy event (climateandenergy.wwviews.org/).
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TEAM MEMBERS: Paul Martin
resource evaluation Public Programs
Communicating Climate Change (C3) is a National Science Foundation (NSF) funded project to foster innovative partnerships between research centers, the media, and science centers. David Heil & Associates, Inc. (DHA) is providing front-end, formative, and summative evaluation for the project. This report summarizes findings from Year 1 audience research that explored visitor attitudes towards climate change and interest in climate change-related programs and activities.
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TEAM MEMBERS: Kasey McCracken Association of Science Technology Centers
resource project Public Programs
The Association of Science-Technology Centers (ASTC), in collaboration with the Yale Project on Climate Change and the Cornell Laboratory of Ornithology, is conducting a three-year project whose goal is to build the capacity of twelve science centers as well as of twelve NSF-funded Long-term Ecological Research Centers (LTER) for the purpose of engaging the public in climate change science. The twelve sites span the USA from the east coast to Hawaii. The goal of these simultaneous projects is to illustrate local indicators of global change. Additional partners include ScienCentral, Inc. (TV media producers), the University Corporation for Atmospheric Research, the American Geophysical Union, NOAA, Natural History magazine, and a national board of advisors. Deliverables include: (1) twelve local demonstration projects with launch programs, exhibits/programs, TV spots, citizen science activities, and an interactive map illustrating the work of the twelve sites, (2) professional development for informal STEM education professionals and LTER research faculty, (3) a national survey to assess the USA population's climate literacy, and (4) a culminating workshop for the ISE field, a permanent resource database, and a final publication. Evaluation processes are being conducted by David Heil & Associates.
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TEAM MEMBERS: Walter Staveloz Rick Bonney Anthony Leiserowitz
resource project Media and Technology
WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web. Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.
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TEAM MEMBERS: Paula Apsell
resource project Media and Technology
The National Oceanic and Atmospheric Administration (NOAA) and the Exploratorium began an exciting long-term alliance in 2009 to present climate and ocean sciences to the public. NOAA’s mission is to understand and predict changes in climate, weather, and coasts using cutting-edge research and high-tech instrumentation, and to share its knowledge with others. Teaming up with the Exploratorium enables NOAA to explore new methods of communicating its work using the creativity and educational expertise of the museum. The partnership involves codeveloping exhibits, online media, public programs, and research about learning, and it also provides professional development opportunities for NOAA scientists. Some examples of partnership projects include the Scientists-in-Residence Program, the Wired Pier Project, the Deep-Water Dock at the Piers, and the Okeanos Explorer exhibit.
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TEAM MEMBERS: Exploratorium Michelle Mileham