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resource project Media and Technology
Sea Studios Foundation will extend the Strange Days on Planet Earth multimedia initiative to raise public science literacy on pressing environmental issues. Based on pioneering Earth System Science research, Phase Two will be a media and outreach project focused on the ocean and water issues. The goal of the project is to increase public awareness and understanding of the scope and scale of key issues affecting the ocean. At the core of the project is a four part television documentary series for PBS primetime entitled Strange Days, Ocean. The programs will concentrate on four content areas: overexploitation of ocean resources, pollution, coastal development, climate change and the role of the ocean in Earth's system. Each episode is structured around a compelling scientific questions designed to engage the audience in a search for answers based on the most current research from the varied Earth System Science disciplines. The series focuses on explaining how scientists come to know what they know. The series will be complemented by activity-based learning supported by a national consortium of informal learning institutions, a citizen science program, training sessions for informal educators, and a project website. Collaborators include the National Geographic and three new major partners: Monterey Bay National Marine Sanctuary Program to expand citizen science programs around invasive species; Americans for Informed Democracy (AID), dedicated to organizing college campus educational events; The Ocean Project (TOP), a network of 600 organizations; plus the Arizona Sonora Desert Museum and eight other informal science institutions. Knight Williams Research Communications, and Public Knowledge and Cultural Logic will assess the impact of the series. The project will contribute to the field of informal science education by providing widely applicable communication lessons on ocean and water issues and a model methodology for creating science education media that is credible, informative, and relevant. The results of two unique adult learning case studies will be shared with the field through presentations at national meetings and workshops, and posted online.
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TEAM MEMBERS: Mark Shelley David Elisco Tierney Thys
resource project Public Programs
In the Communities of Learning for Urban Environments and Science (CLUES) project, the four museums of the Philadelphia-Camden Informal Science Education Collaborative worked to build informal science education (ISE) capacity in historically underserved communities. The program offered comprehensive professional development (PD) to Apprentices from 8-11 community-based organizations (CBO), enabling them to develop and deliver hands-on family science workshops. Apprentices, in turn, trained Presenters from the CBOs to assist in delivering the workshops. Families attended CLUES events both at the museums and in their own communities. The events focused on environmental topics that are especially relevant to urban communities, including broad topics such as climate change and the energy cycle to more specific topics such as animals and habitats in urban neighborhoods.
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resource project Media and Technology
Following on the outcomes of an NSF-funded conference to this project's principal investigator, a team of educators, scientists, and communication experts from the University of Massachusetts Lowell, University of Massachusetts Boston, Hofstra University, the Boston Museum of Science and other professionals is implementing a full-scale development project to investigate the impact of an Out-of-Home Multi-Media (OHMM) exhibit on adults riding Boston's subway system (the "T"). The project's goal is to design, implement, and study the efficacy of an OHMM model for free-choice science learning about our changing climate. A rotating exhibit of twelve specially designed placards, posters, as well as virtual, web-based learning resources linked to the exhibit content will potentially engage over 420,000 adult riders per day along two of the T's four lines. Wireless access throughout light rail systems and the rise of smart phones represent a confluence of factors making an innovative form of engagement possible. The work is positioned to test this new model for informal science education and potentially could be expanded in Boston and into other cities around the country.
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TEAM MEMBERS: David Lustick David Rabkin Jill Lohmeier Rick Wilson
resource project Public Programs
Who We Are: A network of informal educators, climate scientists, learning scientists and local partners across four cities, dedicated to improving local understanding of and engagement with climate change science. Mission: CUSP aims to foster a network of climate-focused organizations to implement targeted, coordinated, and concentrated educational strategies that explore local climate impacts and community-level responses. What We Do: Unite local organizations committed to addressing the impacts of climate change into collaborative network Use latest climate science and learning science research to inform program development Connect urban residents’ personal interests to larger city systems impacted by climate change, and provide residents opportunities to explore city-wide responses Deliver programs that are targeted (aimed at specific audiences), coordinated (presenting consistent and clear information about the science of climate change), and concentrated (delivered many times, through many programs) Test the hypothesis that when people encounter the same science content in multiple settings, from multiple points of view, they are more likely to understand and remember important concepts What We Offer: A Community of Practice for local organizations, including training on best practices of climate communication and education Provide local organizations with current climate science impacting their city, and latest learning science research Opportunities for city residents to explore local impacts of climate change in every day settings, at neighborhood centers, at schools, online, and at city festivals. Opportunities for city residents to engage with local organizations in community-level responses to climate change
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TEAM MEMBERS: The Franklin Institute Raluca Ellis Frederic Bertley Steven Snyder Radley Horton Kevin Crowley
resource project Media and Technology
This Pathways project responds to the high level of public skepticism about climate change science despite strong scientific consensus. In 2010, two George Mason University / Yale University polls became headline news in mainstream media (such as the NY Times and NPR) when they reported that 50% or more of our broadcast meteorologists and TV news directors are skeptical about global climate science. A full 30% of TV broadcast meteorologists, who are largely untrained in disciplines other than meteorology and weather forecasting, denounce anthropogenic global warming (AGW) as a hoax or a scam. Such polls strongly suggest that the general public trusts media statements over scientific facts, despite position statements acknowledging dominantly human responsibility for global warming in the past 50 years from nearly every U.S. professional society dealing with Earth sciences. Climate literacy in citizens and policy makers is essential for advancing responsible public policy on energy legislation, carbon emission reductions, and other climate change issues, and TV broadcast meteorologists have great potential for enhancing that literacy.
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TEAM MEMBERS: Lisa Doner Mary Ann McGarry P. Thompson Davis David Szymanski Helen Meldrum Rick Oches Melanie Perello
resource project Media and Technology
This documentary film series and community story project aims to raise awareness of the critical role of trees for all life on Earth and to spark interest in getting involved with trees at the local level. Trees are threatened by climate disruption and deforestation, and yet at the same time are essential to efforts to mitigate and adapt to climate change. Many citizen groups are involved with planting and care of trees. Collaboration with these groups at the national and community level offers a practical, action-oriented opportunity to mobilize networks of citizens already interested in and identified with trees in the effort to raise broader awareness of the subject. Project deliverables include a 3-part PBS documentary series, a multimedia story project in collaboration with several of these citizen groups; a website and social media; and informational materials to support broadcast meteorologists in reporting about tree science in the context of current weather/changing climate. The project is projected to reach at least 15 million Americans during the grant period and many more during the 10-year project lifespan of the films. Principal public audiences include PBS viewers and citizen foresters. The professional audience is broadcast meteorologists. Partners include the U.S. Forest Service, National Environmental Education Foundation, and Alliance for Community Trees. This is a new model of local/national collaborative storytelling and community engagement designed to increase knowledge, awareness, and interest in tree biology and forest ecology.
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TEAM MEMBERS: Wendy Pollock Ross Spears Carey Tisdal
resource project Media and Technology
The University of Massachusetts Lowell conducted 1.5-day conference in the fall of 2011, titled "Learning on the Go: Using Out-of-Home Media to Communicate Climate Science." The conference, held at the Lowell Inn and Conference Center, brought together approximately 125 professionals and students in climate science, communications, out-of-home media, social science, informal and formal science education, and educational psychology with the goal of exploring opportunities for applying out-of-home media to communicating science to the public, with a particular emphasis on climate change science. "Out-of-home media" is defined as any type of communication that reaches individuals while they are out of the home, including mobile media, billboards, mass transit placards, posters, etc. The intent was to consider how informal science education and its impacts on learning can be expanded via the adaptation of such media to the goals of ISE. Conference proceedings and podcasts of keynote sessions will be made available on a conference Web site. Conference evaluation will be conducted by Arbor Consulting Partners.
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TEAM MEMBERS: David Lustick Jill Lohmeier
resource research Public Programs
Poster on NSF grant DRL-1049317 ("Carbon Smarts Conference: Learning Climate Change Science Anywhere Anytime") presented at the 2012 ISE PI Meeting.
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TEAM MEMBERS: David Lustick
resource project Public Programs
The Association of Science-Technology Centers (ASTC), in collaboration with the Yale Project on Climate Change and the Cornell Laboratory of Ornithology, is conducting a three-year project whose goal is to build the capacity of twelve science centers as well as of twelve NSF-funded Long-term Ecological Research Centers (LTER) for the purpose of engaging the public in climate change science. The twelve sites span the USA from the east coast to Hawaii. The goal of these simultaneous projects is to illustrate local indicators of global change. Additional partners include ScienCentral, Inc. (TV media producers), the University Corporation for Atmospheric Research, the American Geophysical Union, NOAA, Natural History magazine, and a national board of advisors. Deliverables include: (1) twelve local demonstration projects with launch programs, exhibits/programs, TV spots, citizen science activities, and an interactive map illustrating the work of the twelve sites, (2) professional development for informal STEM education professionals and LTER research faculty, (3) a national survey to assess the USA population's climate literacy, and (4) a culminating workshop for the ISE field, a permanent resource database, and a final publication. Evaluation processes are being conducted by David Heil & Associates.
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TEAM MEMBERS: Walter Staveloz Rick Bonney Anthony Leiserowitz
resource project Media and Technology
The purpose of this integrated cross media project is to build public knowledge and curiosity about energy science and policy, to encourage audience confidence in its abilities to understand energy related science, and to stimulate exchange between community-based experts. The deliverables include five hour-long radio programs focusing on the interconnected nature of waterways, climate systems, and energy sources; a digital journalism and social network site focusing on energy topics; partner-driven outreach with universities and local public radio stations; and a training workshop for ethnic media partners. The project targets public radio listeners, ethnic media readers, local urban and rural communities, and Internet users. Partner organizations include New American Media, a consortium of ethnic media producers, the University of Texas at Austin (which will provide content expertise as well as outreach assistance), local public radio stations, and scientific organizations. Intended impacts on the general audience include building their knowledge and interest in energy science and policy, and influencing their confidence in understanding energy science, technology and engineering, as well as empowering them to voice their opinions in energy policy discussions and to make changes in their lives that will support a sustainable energy future. It is estimated that five million people will access the radio programs and web content over the sustained life of the project. Professional audience impacts include building science journalism capacity and reciprocal relationships between general and ethnic news media, as well as stimulating exchange between subject experts (e.g., water engineers and geoscientists) and community experts (e.g., community organizers and backyard gardeners) who can inform energy reporting and open new areas of discussion in the energy debate. The evaluation plan uses both quantitative and qualitative data collection and quasi-experimental designs to examine the impact of this project on both public and professional audiences.
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TEAM MEMBERS: Barinetta Scott
resource project Public Programs
Three and a half billion people currently live in cities, and this is projected to rise to six billion by 2050. In much of the world, cities are warming at twice the rate of rural areas and the frequency of urban heat waves is expected to increase with climate change throughout the 21st century. Addressing the economic, environmental and human costs of urban heat islands requires a better understanding of these complex systems from many disciplinary perspectives. The goal of this four-year Urban Heat Island Network is to advance multidisciplinary understanding of urban heat islands, examine how they can be ameliorated through engineering and design practices, and share these new insights with a wide array of stakeholders responsible for managing urban warming so that the health, economic, and environmental impacts can be reduced.
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TEAM MEMBERS: Peter Snyder Patrick Hamilton Brian Stone Tracy Twine J. Marshall Shepherd