The purpose of the summative evaluation is to two-fold: 1) provide documentation to NSF about the extent to which the project met its goals and objectives, and 2) give the Lab of Ornithology information about how well the Web application and the ecosystem within which it resides is engaging the intended audiences. The main evaluation questions the study needed to answer related to who is participating in YardMap, how much participation affects participants’ knowledge, attitudes and behaviors around birding, gardening, and citizen science.
A true experimental design was used, where
Sea Studios Foundation will extend the Strange Days on Planet Earth multimedia initiative to raise public science literacy on pressing environmental issues. Based on pioneering Earth System Science research, Phase Two will be a media and outreach project focused on the ocean and water issues. The goal of the project is to increase public awareness and understanding of the scope and scale of key issues affecting the ocean. At the core of the project is a four part television documentary series for PBS primetime entitled Strange Days, Ocean. The programs will concentrate on four content areas: overexploitation of ocean resources, pollution, coastal development, climate change and the role of the ocean in Earth's system. Each episode is structured around a compelling scientific questions designed to engage the audience in a search for answers based on the most current research from the varied Earth System Science disciplines. The series focuses on explaining how scientists come to know what they know. The series will be complemented by activity-based learning supported by a national consortium of informal learning institutions, a citizen science program, training sessions for informal educators, and a project website. Collaborators include the National Geographic and three new major partners: Monterey Bay National Marine Sanctuary Program to expand citizen science programs around invasive species; Americans for Informed Democracy (AID), dedicated to organizing college campus educational events; The Ocean Project (TOP), a network of 600 organizations; plus the Arizona Sonora Desert Museum and eight other informal science institutions. Knight Williams Research Communications, and Public Knowledge and Cultural Logic will assess the impact of the series. The project will contribute to the field of informal science education by providing widely applicable communication lessons on ocean and water issues and a model methodology for creating science education media that is credible, informative, and relevant. The results of two unique adult learning case studies will be shared with the field through presentations at national meetings and workshops, and posted online.
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TEAM MEMBERS:
Mark ShelleyDavid EliscoTierney Thys
resourceprojectProfessional Development, Conferences, and Networks
This proposal is from a coalition of cross disciplinary investigators at the Lawrence Hall of Science/Center for Ocean Sciences Education Excellence at the University of California, Berkeley. The investigators intend to create a communications network for ocean sciences in an informal setting to improve the communication of ocean science concepts. The network would foster relationships between ocean and climate scientists in institutions of higher education and build the capacity for educators to communicate with the public about science. The network is intended to impact visitors to informal science centers, docents, educators, and scientists. It would provide experiences with new scientific knowledge about the oceans and promote climate literacy for the landlocked states of the country where ocean sciences are not usual topics for educational programs. The network includes: 1. Long Beach Aquarium of the Pacific and University of Southern California; 2. Hatfield Marine Science Center and Oregon Sea Grant at Oregon State University; 3. Virginia Aquarium and Science Center and the Minorities in Marine Science Program, Hampton University; 4. Liberty Science Center and the Institute for Marine Coastal Sciences and Rutgers University; 5. Lawrence Hall of Science and Earth & Planetary Science and Integrative Biology, University of California, Berkeley; 6. Birch Aquarium at Scripps and Scripps Institution of Oceanography, University of California, San Diego; and 7. Purdue University. The goal of the project is to help a new generation of scientists and informal educators to better understand and more effectively communicate with the public the essential principles and fundamental concepts of Ocean Literacy, Climate Literacy, and Earth Science Literacy. The content is integral to understanding climate science and the science of climate change such as ocean circulation, causes of sea level rise, the influence of the ocean on weather and climate, the role of the ocean in Earth's energy, water and carbon systems, and the need for continued exploration of the ocean system.
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TEAM MEMBERS:
Catherine HalversenCraig StrangLynn Tran
The purpose of the ETOM project is to develop a "user's guide" to the present and projected energy resources of our planet and the relationship to climate change. It will prototype and evaluate new ways of providing the public with the information and online tools to make wiser choices about powering homes, schools, businesses, and communities. The project uses a hybrid model of science communication that includes video, in-person presentations, and Web 2.0 social networking. National PBS broadcasts of three hour long programs, with two new specials premiering on Earth Day 2012, will reach large audiences influencing the understanding of climate change and the potential of renewable energy in measurable ways. Events at four science centers and natural history museums located across the country will explore how increased knowledge of Earth Science through in-person presentations informs behavior. The project's social networking tools and resources will motivate and support accessible real-world activities. An online "Energy Gauge" will allows users to find rebates, explore driving and diet, and make choices that can save money and reduce carbon emissions. The core project team includes Richard Alley, chair of the National Academy of Sciences panel on Abrupt Climate Change, who will host the television programs. Outreach partners include science centers across the nation and the Society for the Advancement of Chicanos and Native Americans in Science. The project will leverage existing NSF-supported projects such as the Future Earth Initiative led by the Science Museum of Minnesota. Rockman Et Al will evaluate the project impacts working from front-end to summative stages to understand the reactions of media, online, and on-site users. Proposed project impacts include increasing participants' understanding of how the Earth's system is affected by human uses of energy and the impact of those energy uses on climate. Other impacts include changes in attitude and behavior affecting individual uses of energy. Evaluations will be conducted with TV show viewers as well as science center and website visitors using quasi-experimental, quantitative, and qualitative study designs.
Brown University, a founding member of the 72-member New England Science Center Collaborative (NESCC), is leading Seasons of Change, a traveling exhibit development project involving members of NESCC as well as the 31-member North Carolina Grassroots Science Museums Collaborative. The key concept of the exhibit is how regional iconic "harbingers" are related to climate change - for example, the impacts of a changing climate on the maple syrup industry in New England and shifts in bird migration patterns in North Carolina. Two customizable and modularized versions of an approximately 900 square foot exhibit on local impacts of climate change are being produced for small and medium-sized venues. The project expects to serve approximately 1.5 million visitors in the two regions and is positioned as an innovative model for other regions of the country. A citizen science program will be developed by staff at TERC for those participating centers with outdoor venues. The exhibit is being designed by Jeff Kennedy Associates and MegaFun simulation software designers. NESCC is also developing a project Web site. Goodman Research Associates is conducting both formative and summative evaluation processes on visitor learning and on the project's collaborative process. The Association of Science-Technology Centers will manage the two tours.
The Science Museum of Minnesota, in collaboration with six NSF-funded Science and Technology Centers (STCs) around the country, is developing several deliverables around the theme of the Anthropocene; that is, the idea that Earth has entered a new geologic epoch in which humanity is the dominant agent of global change. Deliverables include: (1) a 3,500 square-foot exhibit with object theater at the museum; (2) an Earth Buzz Web site that focuses on global change topics equivalent in design intent to the museum's popular current science Science Buzz website; (3) kiosks with Earth Buzz experiences installed in selected public venues; (4) Public programs with decision makers and opinion leaders on the implications of a human-dominated planet; and (5) youth programs and activities that engage them with the exhibit, web site, and careers in STEM. The exhibits and Web site will feature scientific visualizations and computational models adapted to public learning environments from research work being conducted by STCs and other academic research partners. First-person narrative videos of scientists and their research produced by Twin Cities Public Television now are on display in the Future Earth exhibit and also have been packaged into a half-hour program for broadcast statewide. The intended strategic impact on the field of informal STEM education is twofold: (1) explore how to accelerate the dissemination of scientific research to public audiences; (2) investigate ways science centers/museums can serve as forums for public policy dialogues.
In the Communities of Learning for Urban Environments and Science (CLUES) project, the four museums of the Philadelphia-Camden Informal Science Education Collaborative worked to build informal science education (ISE) capacity in historically underserved communities. The program offered comprehensive professional development (PD) to Apprentices from 8-11 community-based organizations (CBO), enabling them to develop and deliver hands-on family science workshops. Apprentices, in turn, trained Presenters from the CBOs to assist in delivering the workshops. Families attended CLUES events both at the museums and in their own communities. The events focused on environmental topics that are especially relevant to urban communities, including broad topics such as climate change and the energy cycle to more specific topics such as animals and habitats in urban neighborhoods.
This project will produce a multi-part radio project including eight half-hour documentaries, 40-50 short radio features, an audio clearinghouse and a website on scientific research in the Polar Regions. The content of the programs support the goals of IPY. The project will be produced with four international radio partners: the science units of The Australian Broadcasting Co., the BBC World Service, Radio Deustche-Welle and Radio New Zealand. These international collaborators will look at issues such as the influence of conditions in Polar Regions on global climatic change, how animals adapt to rapid environmental change, survival in extreme environments and processes of change among native people in the Polar regions. The programs will reach a large audience in the United States as well as internationally through the collaborating partners. The clearinghouse/website will be designed to provide organized learning resources and an audio archive of the project's radio programs and archival interviews and sounds for use by both the general public and professional audiences. There will be both formative and summative evaluation of the programs and website.
The MyDome project will bring 3D virtual worlds for group interaction into planetaria and portable domes. Advances in computing have evolved the planetarium dome experience from a star field and pointer presentation to a high-resolution movie covering the entire hemispherical screen. The project will further transform the dome theater experience into an interactive immersive adventure. MyDome will develop scenarios in which the audience can explore along three lines of inquiry: (1) the past with archeological reconstructions, (2) the present in a living forest, and (3) the future in a space station or colony on Mars. These scenarios will push the limits of technology in rendering believable environments of differing complexity and will also provide research data on human-centered computing as it applies to inquiry and group interactions while exploring virtual environments. The project proposes to engage a large portion of the population, with a special emphasis on the underserved and under-engaged but very tech-savvy teenage learner. Research questions addressed are: 1. What are the most engaging and educational environments to explore in full-dome? 2. What on-screen tools and presentation techniques will facilitate interactions? 3. What are the limitations for this experience using a single computer, single projector mirror projection system as found in the portable Discovery Dome? 4. Which audiences are best served by exploration of virtual hemispherical environments? 5. How large can the audience be and still be effective for the individual learner? What techniques can be used to provide more people with a level of control of the experience and does the group interaction enhance or diminish the engagement of different individuals? 6. What kind of engagement can be developed in producing scientific and climate awareness? Does experiencing past civilizations lead to more interest in other cultures? Does supported learning in the virtual forest lead to greater connection to and understanding of the real forest? Does the virtual model space experience excite students and citizens about space exploration or increase the understanding of the Earth's biosphere? The broader impacts of the project are (1) benefits to society from increasing public awareness and understanding of human relationships with the environment in past civilizations, today?s forests and climate change, and potential future civilizations in space and on Mars; (2) increasing the appeal of informal science museums to the tech-savvy teenage audience, and (3) significant gains in awareness of young people in school courses and careers in science and engineering. The partners represent a geographically diverse audience and underserved populations that include rural (University of New Hampshire), minority students (Houston Museum of Natural Science) and economically-distressed neighborhoods (Carnegie Museum of Natural History). Robust evaluation will inform each program as it is produced and refined, and will provide the needed data on the potential for learning in the interactive dome environment and on the optimal audience size for each different type of inquiry.
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TEAM MEMBERS:
Annette SchlossKerry HandronCarolyn Sumners
resourceprojectProfessional Development, Conferences, and Networks
To enhance and build on NSF-funded efforts already underway in the informal science education community, this proposal requests funding to: (1) bring together educators working in informal science environments for a two-day professional development conference that will focus exclusively on climate literacy in all of its dimensions, and (2) provide opportunities for informal science educators to interact on the topic of climate change with scientists and science media who will be participating in the AAAS annual meeting that immediately follows. This Climate Literacy professional development conference will take place on February 17-18, 2010 in San Diego. AAAS will organize the conference in partnership with the Birch Aquarium, the public exploration center for the Scripps Institution of Oceanography. In addition to presentations on all aspects of climate literacy and what it entails for educators and for the public, this professional development conference will also provide a variety of hands-on opportunities for participants to apply their new knowledge and skills to their own programs and projects. An expert advisory group will guide the development of the conference program and the selection of speakers and participants, focusing especially on including and serving the needs of informal science educators from institutions of varying sizes and types and serving diverse public audiences.
The Wildlife Conservation Society (WCS) contracted Randi Korn & Associates, Inc. (RK&A) to evaluate its new exhibition, Madagascar!, located at the Bronx Zoo. Madagascar! showcases the wildlife and landscapes of the world's fourth largest island. Built in the historic Lion House, the exhibit transformed the interior, while preserving the historic building's Beaux-Arts beauty. The exhibit offers opportunities to see the island through the eyes of a conservationist at various interactive stations. RK&A worked with WCS to clarify its goals and objectives for Madagascar!. and to identify criteria
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Randi Korn & Associates, Inc.Wildlife Conservation Society
Communicating Climate Change (C3) is a National Science Foundation (NSF) funded project to foster innovative partnerships between research centers, the media, and science centers. David Heil & Associates, Inc. (DHA) is providing front-end, formative, and summative evaluation for the project. This report summarizes findings from Year 1 audience research that explored visitor attitudes towards climate change and interest in climate change-related programs and activities.
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TEAM MEMBERS:
Kasey McCrackenAssociation of Science Technology Centers