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resource evaluation Media and Technology
In the previous three years, 144 90-second Earth & Sky radio shows have been produced under sponsorship of the National Aeronautics and Space Administration. The impact of these shows was explored with a posttest-only experimental design comparing a treatment group that listened to nine daily NASA shows focused on the topic of Antarctica and a control group that listened to nine daily non-NASA shows about whales. Participants were randomly assigned to groups, which did not differ on the variables of gender, age, ethnicity, education, frequency of hearing Earth & Sky, and interest in hearing
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TEAM MEMBERS: Barbara Flagg
resource project Media and Technology
Climate Change Education produced climate change educational experiences for both professional and general public audiences. In particular, the Science Museum of Minnesota (SMM), in collaboration with NASA Goddard Institute for Space Studies (GISS), University of Minnesota’s Institute on the Environment, and the University of Wisconsin’s Cooperative Institute for Meteorological Satellite Studies (CIMSS), developed new content for SMM’s Earth Buzz online network, developed a climate change educational program for middle and high school teachers, invited audiences of policy- and decision-makers to SMM for climate change discussions, and recruited and mentored a climate change team of high school students through SMM’s Kitty Andersen Youth Science Center. The project goals were to increase the awareness and understanding in target audiences that (1) human activities are now surpass natural processes as driving forces of atmospheric change, (2) the behavior of Earth's atmosphere in the 21st Century will be increasingly determined by humans, and (3) human ingenuity is the key to adapting to and mitigating the climate changes underway. Highlights of the project included organizing and hosting the October 26-28, 2011 City of Saint Paul Climate Change Adaptation Scenario Planning Workshop, which catalyzed climate resilience as a city planning priority, organizing and hosting with Morris A. Ward, Inc. the October 5-6, 2012 Climate Change Science for Minnesota Broadcast Meteorologists workshop which brought together local TV and radio meteorologists with some of the best climate scientists in the U.S., helping to organize and host on November 7, 2013 the State of Minnesota’s first conference devoted exclusively to climate change adaptation, and the adoption by the museum of a public statement on climate change (www.smm.org/climatechange). The project endures although the grant has concluded through the continued delivery of the museum’s Climate Changed outreach program to a wide array of audiences and through the museum’s continued involvement with the many partnerships established during the Climate Change Education project, as exemplified by the museum working with the City of Saint Paul and Macalester College on an upcoming St. Paul Neighborhood Climate Adaptation Workshop and a Worldwide Views on Climate and Energy event (climateandenergy.wwviews.org/).
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TEAM MEMBERS: Paul Martin