This paper discusses the the value of interpretive inquiry in examining visitors' reactions to museum environments as well as evaluating visitor outcomes expected by those producing the environments. This paper provides an explanation of interpretive inquiry as well as examples of this methodology in action at the Gibson House Living History Museum, Ontario Science Centre, and the Art Gallery of Ontario.
This paper discusses the topic of visitor circulation through exhibition spaces. Specifically, this paper cites findings from a visitor tracking study through five traveling exhibits at the Anniston Museum of Natural History. Questions explored include: 1) How much influence does the spatial arrangement of objects within a gallery have on the behavior of visitors?; 2) How much do the characteristics of exhibit objects influence visitor behavior?; and 3) How effective are techniques for increasing visitation to a changing exhibit hall?
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Stephen BitgoodJoe HinesWayne HambergerWilliam Ford
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
This paper describes the rationale, objectives, methodology, and key findings of a marketing research project on the motor coach business at the Ships of the Sea Museum. The study was designed to better understand how to use promotional materials to best attract tour operators to come to Savannah and the museum as well as attract tour operators already coming to Savannah to the museum.
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TEAM MEMBERS:
David T. Guernsey, Jr.Douglas Robideaux
In this paper, Robert F. Kelly of the University of British Columbia presents a set of generalizations on visitor satisfaction based participation in two dozen empirical studies of museum visitors and non-visitors. Kelly analyzes visitors' motives for going or not going to museums and cites specific evidence from the Canadian Museum of Civilization.
This proposal calls for development, over five years, of a national, interactive, telecommunications-supported Network of 85 or more affiliated neighborhood technology learning centers in inner cities and other impoverished areas, for the purpose of attracting, and then nurturing underserved peoples' active involvement with math, science, and technology. Network affiliates will provide informal opportunities for disadvantaged minority young people and their families and friends to get access to, and learn to use, the most powerful tool for personal empowerment yet known, to engage in explorations designed to increase awareness of their ability to do math and science and of the potential for careers in these areas, and, through telecommunications, to involve themselves with distant peer groups in collaborative investigations. Such opportunities present attractive and cost-effective alternatives to the dead ends that street life, drugs, incarceration, and/or welfare offer. Success in achieving these goals depends, however, on the availability of continuing programmatic and staff development assistance, and on the ability of Network members to engage, not as disparate entities, but as a mutually supportive community, in this momentous task. Proposed Network services include (in addition to telecommunications linkages) the identification, development, and dissemination of technology-mediated math and science activities appropriate to community education, consultative planning and technical assistance, staff development workshops, the development of a resource database, and an annual all-affiliates meeting -- all these to be accompanied by systematized self-assessment procedures. Also included is the development of a Network infrastructure to support continued existence of the Network beyond the grant period.
Produce an exhibition that will lead visitors, particularly 140,000 school children each year, to explore and understand modern audio technology. The exhibition capitalizes on the great popularity of recorded music (every student seems to carry a Walkman tape or disc player), to encourage hands-on exploration of audio technologies from microphones to compact disc players. Further visitor inquiry, using a computer-based system developed by the Hall of Science, will encourage an understanding of the underlying principles. The prototype of this "Science Link" system, now in use, has already drawn replication inquiries from 84 science-technology centers, educational institutions, and advertising agencies. Develop additional exhibit techniques that will allow the hands-on investigation of phenomena that cannot be directly observed. Techniques linking computer simulations directly to the physical exhibits will encourage investigation of phenomena that cannot be directly observed. While contemporary electronic technology has become more and more pervasive, its inner workings have become less and less accessible to the layman. In addressing audio technology as typical of this challenge, the project will have applications to many fundamental and applied topics, and will find wide use in science centers and other settings.
The National Science Outreach Network will provide school children, teachers, and the general public with highly accessible interactive exhibits dealing with popular topics in science and technology. The network, initiated as a partnership between regional science centers and public libraries, will be modeled after the highly successful statewide Oregon Library Exhibits Network established in 1987. Through this smaller network, the Oregon Museum of Science and Industry, a nationally recognized pioneer in science exhibitry and outreach programming, circulates small hands-on exhibits to rural population centers through installations in public libraries, where school groups and families have free and convenient access. This national dissemination project will be initiated in five regional sites across the country (Colorado, Minnesota, New York, Tennessee, and Oregon) to further establish the model in rural, inner-urban, economically disadvantaged, and culturally diverse regions. With support from both the NSF and the regional networks, The National Science Outreach Network will design and duplicate six exhibits for circulation to dozens of local communities in each designated region. Over the next seven years, over six million individuals, many of whom do not currently frequent a local science center, will be introduced to popular science in a non-threatening, resource- rich setting. This will encourage further exploration and possible future visits to an accessible science center, and ultimately establish an ever-expanding network of museum and non-museum partners providing science and technology learning opportunities to millions of individuals each year.
The Franklin Institute Science Museum in Philadelphia, PA., acting as administrative coordinator for the Issues Laboratory Collaborative (ILC), requests NSF support for five science museums over a three year period to investigate the effectiveness of museum-based programs about controversial issues in science and technology; to develop, test, refine, and disseminate ten educational programs on science issues; and to establish a permanent Science Issues Network that will disseminate materials and methods to all U.S. science museums engaged in issues programs. This project has been formulated for re-submission to the National Science Foundation with guidance from a distinguished panel of scientists who will assist in program development. Approximately two million people will be directly served by ILC programs and exhibits during the three-year period.
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TEAM MEMBERS:
Roree Iris-WilliamsMinda BorunAnn Mintz
A collaboration of staff from the University of California at Berkeley's Lawrence Hall of Science, School of Education, and the Cooperative Extension Service (4-H) will develop and implement SERIES (Science Experiences and Resources for Informal Education Settings), a state-wide informal science education program for the California State 4-H system. Over a three year period they will adapt existing science curricula and generate new materials for use in informal 4-H settings around the theme of science relevant to societal concerns, with an agricultural technology focus. They will design and test a comprehensive training model using the materials to insure their effective use by volunteer leaders, and develop an extensive cadre of CES staff and volunteer trainers skilled in training volunteer teachers in the use of the curriculum materials. The resulting curriculum and training materials will be published and made available at cost to all 4-H clubs. The project will directly benefit 100 paid and volunteer trainers, 1800 volunteer leaders and 12,600 youth participants, and will indirectly benefit the more than 60,000 youth enrolled in California 4-H programs each year.
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TEAM MEMBERS:
Richard PonzioLaurel DeanHerbert Thier
resourceprojectProfessional Development, Conferences, and Networks
Informal learning in math, science, and technology is an increasingly important vehicle for educating the public. Throughout their lifetime, the average citizen will spend a much greater amount of time in informal learning environments than in school. For these efforts to continue without benefit of understanding, the dynamics of what makes informal learning experiences work, is a waste of valuable funding resources. Research Communications Ltd. (RCL) proposes an effort to investigate what has been learned about informal learning in math, science, and technology and to develop some directions for future research in this important area. The first step in the process would be to review the existing literature in the three primary areas of informal education for math, science, and technology: television/radio, community projects, and science museums and technology centers with a focus on evaluation studies that have shown what strategies have worked and those that have not. The outcome of this effort would be a comprehensive publication of what is currently known about informal learning research in math, science and technology.
The Computer Museum proposes to initiate a Computer Exhibits Kits Program whose goal will be to foster a better understanding of computer science and technology among the general public. The program proposes to develop and disseminate nine different kits, each consisting of a computer program, documentation, educational materials and, in some cases, specialized hardware. Other museums and science centers will be able to purchase these well tested kits at modest cost and implement them on personal computers to create exhibits for visitors ten years old and older. Strong support from other institutions suggests that the program will reach twenty million visitors a year.