This paper describes the Visitor Evaluation Program developed jointly by the Centre de Recherche Evaluation Social des Technologies (CREST) in Montreal (Bernard Schiele) and the CNRS in Paris (Jacqueline Eidelman). The purpose of the program is to ensure the successful installation of the future Galerie de l'Evolution at the Museum National d'Histoire Naturelle in Paris. The evaluation program is based on the application of principles and methods used in contemporary evaluation processes. This paper provides a brief description of the Galerie de l'Evolution project, the major stages of the
This paper discusses the first exploratory study that assessed word-of-mouth accuracy and influence in a museum setting and the application of this subject to the practice of public relations. The study was conducted in 1988 and 1989 at Henry Ford Museum/Greenfield Village as the basis for a public relations graduate thesis, and was intended to be a starting point for developing methodologies to make qualitative assessments of museum word-of-mouth.
Produce an exhibition that will lead visitors, particularly 140,000 school children each year, to explore and understand modern audio technology. The exhibition capitalizes on the great popularity of recorded music (every student seems to carry a Walkman tape or disc player), to encourage hands-on exploration of audio technologies from microphones to compact disc players. Further visitor inquiry, using a computer-based system developed by the Hall of Science, will encourage an understanding of the underlying principles. The prototype of this "Science Link" system, now in use, has already drawn replication inquiries from 84 science-technology centers, educational institutions, and advertising agencies. Develop additional exhibit techniques that will allow the hands-on investigation of phenomena that cannot be directly observed. Techniques linking computer simulations directly to the physical exhibits will encourage investigation of phenomena that cannot be directly observed. While contemporary electronic technology has become more and more pervasive, its inner workings have become less and less accessible to the layman. In addressing audio technology as typical of this challenge, the project will have applications to many fundamental and applied topics, and will find wide use in science centers and other settings.
The National Science Outreach Network will provide school children, teachers, and the general public with highly accessible interactive exhibits dealing with popular topics in science and technology. The network, initiated as a partnership between regional science centers and public libraries, will be modeled after the highly successful statewide Oregon Library Exhibits Network established in 1987. Through this smaller network, the Oregon Museum of Science and Industry, a nationally recognized pioneer in science exhibitry and outreach programming, circulates small hands-on exhibits to rural population centers through installations in public libraries, where school groups and families have free and convenient access. This national dissemination project will be initiated in five regional sites across the country (Colorado, Minnesota, New York, Tennessee, and Oregon) to further establish the model in rural, inner-urban, economically disadvantaged, and culturally diverse regions. With support from both the NSF and the regional networks, The National Science Outreach Network will design and duplicate six exhibits for circulation to dozens of local communities in each designated region. Over the next seven years, over six million individuals, many of whom do not currently frequent a local science center, will be introduced to popular science in a non-threatening, resource- rich setting. This will encourage further exploration and possible future visits to an accessible science center, and ultimately establish an ever-expanding network of museum and non-museum partners providing science and technology learning opportunities to millions of individuals each year.
The Franklin Institute Science Museum in Philadelphia, PA., acting as administrative coordinator for the Issues Laboratory Collaborative (ILC), requests NSF support for five science museums over a three year period to investigate the effectiveness of museum-based programs about controversial issues in science and technology; to develop, test, refine, and disseminate ten educational programs on science issues; and to establish a permanent Science Issues Network that will disseminate materials and methods to all U.S. science museums engaged in issues programs. This project has been formulated for re-submission to the National Science Foundation with guidance from a distinguished panel of scientists who will assist in program development. Approximately two million people will be directly served by ILC programs and exhibits during the three-year period.
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TEAM MEMBERS:
Roree Iris-WilliamsMinda BorunAnn Mintz
A collaboration of staff from the University of California at Berkeley's Lawrence Hall of Science, School of Education, and the Cooperative Extension Service (4-H) will develop and implement SERIES (Science Experiences and Resources for Informal Education Settings), a state-wide informal science education program for the California State 4-H system. Over a three year period they will adapt existing science curricula and generate new materials for use in informal 4-H settings around the theme of science relevant to societal concerns, with an agricultural technology focus. They will design and test a comprehensive training model using the materials to insure their effective use by volunteer leaders, and develop an extensive cadre of CES staff and volunteer trainers skilled in training volunteer teachers in the use of the curriculum materials. The resulting curriculum and training materials will be published and made available at cost to all 4-H clubs. The project will directly benefit 100 paid and volunteer trainers, 1800 volunteer leaders and 12,600 youth participants, and will indirectly benefit the more than 60,000 youth enrolled in California 4-H programs each year.
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TEAM MEMBERS:
Richard PonzioLaurel DeanHerbert Thier
The Computer Museum proposes to initiate a Computer Exhibits Kits Program whose goal will be to foster a better understanding of computer science and technology among the general public. The program proposes to develop and disseminate nine different kits, each consisting of a computer program, documentation, educational materials and, in some cases, specialized hardware. Other museums and science centers will be able to purchase these well tested kits at modest cost and implement them on personal computers to create exhibits for visitors ten years old and older. Strong support from other institutions suggests that the program will reach twenty million visitors a year.
The Lawrence Hall of Science proposes to develop a major public education program, including a traveling exhibition, two planetarium programs, a play, and a kit for schools entitled "Columbus' Great Experiment." Emphasizing science and technology, Columbus' first voyage is portrayed as an experiment aimed at testing the hypothesis (based on doubtful evidence) that sailing to the west was a more practical way of reaching the Indies than by sailing east around the Horn of Africa. As with many scientific experiments, the results were quite different from what the experimenter had in mind: instead of finding a sea route to the Indies, Columbus vastly expanded knowledge about our planet and spurred developments in science and technology. These events occurred within a social and cultural context that were critical to the development of modern science, and resulted in far-reaching changes in the population and ecology of the world which continue today. The National Endowment for the Humanities has recently awarded a grant for the development of the exhibits. The present proposal requests that NSF join with NEH to complete and expand the project, by funding: a) components of three additional copies of the exhibition to be constructed by other museums, thus expanding the public audience to 19 million visitors; b) two participatory planetarium programs; c) a play about the scientific aspects of Columbus' voyage; and d) school kits that will enable teachers to present the most important ideas embodied in the exhibition to students who are unable to view the exhibition at a science center. Interest in these programs will peak around Columbus Day, 1992, we anticipate that the materials will be sufficiently interesting, informative, and entertaining to be used for many years to come.
The goal of Science City: New York as a Science and Technology Exhibit, is to increase public awareness and interest in science and technology in daily life by creating "found exhibits" in public places throughout New York City. This proposal is based on a 1986 pilot project which developed criteria and concepts for successful Science City units and a prototype exhibit operating in a tourist elevator at the World Trade Center. Science City will use the streets and structures of New York to present the science and technology of everyday life. It will reach the science inattentive public who do not go to science museums. Eye-catching exhibits such as diffraction gratings mounted on bus shelters will reveal the different spectra of the incandescent, flourescent, neon, and mercury vapor lamps, already part of the street scene. The New York Hall of Science will place Science City exhibits in public parks, subways, bus kiosks, and building lobbies. Ten to fifteen different exhibits/signs, each replicated an average of 10 times, will be installed and evaluated throughout the boroughs of Queens and Manhattan.
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TEAM MEMBERS:
Alan FriedmanPeggy ColeTheodore Ansbacher
THE DR. FAD SHOW is a daily television series for children ages 6 to 12 that encourages creativity, inventiveness and problem solving in a lively half-hour format. Each program is taped before a studio audience and high-lights the inventions of young participants as well as the fads and inventions of the past, present and future. Created and hosted by Ken Hakuta, or Dr. Fad as he is known to millions of young viewers, the series will combine thirty-five brand new shows with thirty previously produced episodes for a total of sixty-five programs. The series will be produced and packaged next spring and summer at WETA-TV in Washington, D.C. and will be ready for national broadcast on the Public Broadcasting Service (PBS) as early as fall of 1991. THE DR. FAD SHOW will be accompanied by a significant outreach and promotion effort, as well as an educational component that will include an activity and teacher's guide. The programs have already won the endorsement of the National Education Association and the National Inventive Teaching Association (NITA) among others, as well as the enthusiastic support of parents, teachers and a legion of dedicated young viewers and participants.
The Pratt Museum, a natural history museum in Southcentral Alaska, proposes to bring before the public an exhibition on oil pollution. Using the historic disaster of the March 1989 grounding of the Exxon Valdez, the museum presents a dramatic, grassroots story of the desperate struggle to protect the environment and preserve traditional lifestyles. The exhibit's purpose is to increase public awareness of national and global issues pertaining to the development, transportation, and use of petroleum. The 1,500 square foot presentation shows what an oil spill is like through photographs, maps, graphics, and three- dimensional participatory elements. The exhibit is scheduled to open at the Smithsonian's Museum of Natural History in early 1991, beginning a three-year tour of 12 museums that will reach between 1.5 and 2 million viewers. The NSF contribution will support the circulation of the exhibit and the development of interactive components to enhance both the permanent and traveling presentations. Computerized graphic displays and an educational chest of learning tools will enhance the basic exhibit through multi- sensory activities designed for hands-on gallery use, increasing accessibility for children and disabled visitors. This cooperative project invloves private foundations, individuals, the Environmental Protection Agency, U.S. Fish and Wildlife Service, and Alaska Department of Fish and Game.
The museum of Science and Industry, Chicago, in collaboration with the University of Chicago, proposes to develop a major new exhibit on "Imaging Science." Imaging science is a new field rapidly emerging from its roots in the physical, biological, and behavioral sciences, and the graphic arts, and is becoming increasingly important in all areas of scientific research. The primary rationale for developing an exhibit about imaging science, and related programming, is to enhance the overall scientific literacy of four million visitors that come to the Museum each year. In view of the scientific, medical, educational, and cultural value of images, the Museum and University of Chicago believe that an exhibit on imaging science will have broad appeal to museum visitors of many different ages and backgrounds. Today, scientific imaging empowers us to look inward, at the infinite complexity of ourselves, and outward to the edge of our universe. The main thrust of the exhibit will be to teach visitors how images communicate knowledge. Technological advances in computer workstations, that are revolutionizing scientific study, will be highlighted. Exhibit sections will also identify imaging science breakthroughs that will impact the lives of students and members of the workforce in the 1990s and beyond.