THE DR. FAD SHOW is a daily television series for children ages 6 to 12 that encourages creativity, inventiveness and problem solving in a lively half-hour format. Each program is taped before a studio audience and high-lights the inventions of young participants as well as the fads and inventions of the past, present and future. Created and hosted by Ken Hakuta, or Dr. Fad as he is known to millions of young viewers, the series will combine thirty-five brand new shows with thirty previously produced episodes for a total of sixty-five programs. The series will be produced and packaged next spring and summer at WETA-TV in Washington, D.C. and will be ready for national broadcast on the Public Broadcasting Service (PBS) as early as fall of 1991. THE DR. FAD SHOW will be accompanied by a significant outreach and promotion effort, as well as an educational component that will include an activity and teacher's guide. The programs have already won the endorsement of the National Education Association and the National Inventive Teaching Association (NITA) among others, as well as the enthusiastic support of parents, teachers and a legion of dedicated young viewers and participants.
National Geographic Television is creating multi-platform media to communicate the scientific and engineering stories unfolding in the Gulf region due to the major oil spill. The Deepwater Horizon oil spill is one of the worst environmental disasters to occur in the U.S., and though traditional news outlets continue to report on the spill, there is little discussion about the scientific factors at play. They include the technology and engineering skills needed to stop the leak and contain the oil; the scientific and engineering efforts to mitigate its effects; and the potential impacts on the Earth system. Communicating these scientific and engineering concepts to the public is both critical and urgent. National Geographic is uniquely positioned to take the lead in reporting on the science and engineering behind the spill and its implications. Deliverables will include: a 60-minute "Explorer" documentary television program to air on the National Geographic Channels in September 2010; 16 weekly online "Science Journal" segments featuring interviews with scientists, engineers, and other experts, promoted through National Geographic's social media channels; ongoing online news coverage and blog reports from the Gulf region; and online content for children. Funding from the National Science Foundation will specifically support coverage of the yet-to-be-filmed science and engineering segments for the television program and digital content. The television program and digital content will reach a broad public audience with critical science and engineering concepts. The entire project is designed to communicate scientific messages from the Gulf in real time and over the longer term, and in so doing, to enhance public understanding of science and engineering as it relates to the oil spill crisis.
WGBH Boston and its NOVA production group will produce a series of eight one hour television programs titled "Life: Cracking the Code". The series will cover recent advances in molecular biology, the record of personal quest and achievement of many of the biologists who have contributed to these advances, the social costs and benefits that have resulted and the ethical questions that new knowledge and new abilities in biology have generated. Individual programs will include "The Language of Life" on the discovery of DNA's role in molecular biology, "Molecular Machines" on proteins; "Designing the World to Order" on practical consequences of the new biology, "When Cells Rebel" on the processes involved in cancer, and "Between Self and Other" on the immune function. The series will be produced for prime time PBS evening broadcast to an audience of more than twelve million individuals by a co- production by the NOVA science unit at WGBH and the Chedd-Angier Production Company. Scientific advice and consulting will be provided by Harvard's Whitehead Institute for Biomedical Research and a project advisory committee composed of seven distinguished scholars chaired by Prof. David Baltimore. The series production budget will be approximately $ 4.2 million. This new science series on DNA, molecular biology and its new technologies will cover one of the great intellectual achievements of our time. It will provide timely information about an area of scientific discovery that is rapidly transforming many aspects of our life. The series will, in addition, document the rich recent history of molecular biology with the participation of many of the original researchers who are still alive and active in their fields.
WGBH is producing a new PBS television show with accompanying Web and outreach activities for 9- to 12-year-olds, to inspire a generation of budding engineers. "Design Squad" (working title) will be a 13-part television series, which combines the appeal of a game show with the drama of real-world challenges to engender enthusiasm and promote understanding of, and interest in, engineering and technology. Behind all the fun that this lively show envisions lays a serious educational purpose -- to get kids to think like engineers and understand how to use science and technology to solve real-life problems. The television programs will be complemented with materials and training for engineers to mount "Design Squad" events in public venues and run workshops in schools, afterschool programs and libraries, and an extensive companion web site. "Design Squad 's" three intended strategic impacts are to: (1) address a critical need in engineering education and children's television, (2) increase students' knowledge of engineering and the design process and (3) improve the public image of engineering, especially among girls and minorities. The WGBH production team will be lead by Brigid Sullivan and Kate Taylor. The Series Content Director is Dr. Daniel Frey of MIT. Goodman Research Group, Inc. will conduct the evaluation of the project.
Thirteen/WNET New York will develop and produce ten new episodes for a fifth season of Cyberchase. Broadcast daily on 340 PBS stations, Cyberchase has helped millions of children acquire a stronger foundation in mathematics. Cyberchase's content spans the 3rd-5th grade standards of the National Council of Mathematics. Ancillary materials, outreach and a highly popular Web site extend the learning and help make Cyberchase the sole mathematics media project available for the target age group of 8 to 11 year-olds. The new season will introduce a new campaign, "Math & Inventions: My Big Idea", to link mathematics and technology education and involve children in the invention process. These new programs will enrich the series' content while keeping viewers tuning in to the current shows. Plans include enhancing the Web site, building the inventory of multi-media outreach activities, strengthening the show's presence in after-school programs, and launching a new relationship with the museum community. Multimedia Research will conduct formative evaluation of two new elements to "My Big Idea" and a prototype of the online "Invention Machine." MediaKidz Research and Consulting (MRC) will conduct the pilot phase of a groundbreaking research study to evaluate the impact of varied media, and the interactions between the television series, Web site and outreach components, on children's mathematical thinking and attitudes toward mathematics.
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TEAM MEMBERS:
Sandra SheppardMichael TempletonBarbara Flagg
This project will develop a Digital Technology Institute and Youth Radio Science Desk as new components of the existing Youth Radio organization. The project's Digital Technology Institute and Science Desk will train and engage 450 low-income and underrepresented youth ages 14-24 in Los Angeles, California; Atlanta, Georgia and Washington, DC. An additional 300 youth will be engaged through quarterly community outreach programs. Youth Radio currently reaches wide audiences through traditional media such as NPR and emrging media such as podcasting and vodcasting. This project will produce 60 short-format radio programs for distribution on NPR, iTunes and MTV Interactive, as well as other distribution outlets. Organizational partners include media organizations, scientists and youth organizations around the country, universities and technical partners such as sound and animation studios.
WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers. INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July. COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.
Twin Cities Public Television is requesting a planning grant to support the development of a new television series called SciGirls and related educational materials, building off the success of SciGirls Outreach and DragonflyTV. The goal of the planning process is to design a television series that could inspire millions of girls across America to discover the excitement of science, technology, engineering and math. The proposed planning phase will include: audience research about the current TV viewing habits of "tween" girls (ages 8-13), meetings of science and education advisors, formative evaluation of sample video segments, development of a treatment and business plan for the series. Barbara Flagg of Multimedia Research will conduct the formative evaluation of the SciGirls TV short video with girls of the target audience in five locations across the country.
This project builds the capacity of public radio's The World, a daily one hour global news broadcast to cover a broad spectrum of science and technology topics. The project would produce 6-8 broadcast features each month and two weekly science and technology podcasts. PRI in partnership with its primary partner, Sigma Xi will develop and implement The World's Virtual Science Cafe, an innovative content-rich Web 2.0 resource for the public to engage in week-long synchronous moderated online discussions, facilitated by independent science and technology experts. This convergence of audio content and online discussions will help the target audience of 25-44 year olds broaden their understanding of key global scientific and technological issues. The World is a collaboration between PRI, WGBH, and the BBC. Edumetrics, led by Dr. Arthur Johnson, will conduct the evaluation focusing on the audience impacts of an integrated broadcast and online participatory media platform.
Ironbound Films, Inc. is producing a one-hour PBS television documentary, with ancillary Web site, curriculum and program guides about the causes of language loss, how it affects science and how scientists are responding. Vanishing Voices takes viewers from Native Siberia to Native America, from ancient texts to cutting-edge technology, to demonstrate how scientists record -- even help revive -- the world's tongues. Vanishing Voices is the first film about language loss that addresses the issue as important to science. The ancillary program guide will be designed for use by Native Americans who are interested in studying or reviving their languages. A formative evaluation of the program and a summative evaluation of the program and outreach materials will be conducted by RMC Research Corporation. INTELLECTUAL MERIT: This program is supported in conjunction with the NSF/NEH Interagency Partnership to Document Endangered Languages. The topic is timely and compelling. The production team is well qualified, and they have sought out the support and involvement of the linguistic community and Native Americans involved in reviving their languages. BROADER IMPACT: The project has the potential to educate the public about the crisis of language loss, the scientific and cultural value of linguistic diversity, and the ways in which that diversity can be maintained. With the program's use in classrooms and the program guides targeted to Native Americans, the project has the potential to inspire young linguistic students to get involved in field work and to encourage Native American communities to work with scientists in preserving their dying languages. The teachers guide will imbue science material into the social science curriculum.
SciGirls was a multimedia project to encourage and empower more girls to pursue STEM careers--the first PBS television series designed specifically for girls 8-13. Episodes were made available for distribution on the newest digital platforms, e.g., Vimeo and iTunes for downloads, free of charge. Strategic partners included the National Girls Collaborative Project (NGCP) and The Franklin Institute. The NGCP links SciGirls with its network of 500 community-based science programs for girls. The Franklin Institute coordinated an affiliate network of science museums to implement outreach. The project also wored with the new "Girl Scout Leadership Experience" program.
Ways of Knowing, Inc. is producing two one-hour film documentarties for public television on the origin, nature and history of writing. "The Writing Project" (working title) is about the study of writing as a technology. The goal of the films is to explain how writing systems work and to make people aware of the importance of writing in societies. The programs will address what reading and writing is, how writing was invented and how it is used in dozens of different systems around the world. The focus is on the diversity, yet sameness, of writing systems and on the grand variety of its uses. The target audience is the PBS television audience, with follow-up educational viedocassette distribution to schools and colleges to be used as an introduction to linguistics "basic text." The program's outreach will be enhanced by a companion website and book.