This report presents front-end evaluation findings at the North Carolina Transportation Museum. The study was conducted to assist with the formidable task of programming the 110,000-square-foot roadhouse and to provide data for researchers and exhibit designers. Front-end evaluation goals included: (1) determine if pre-existing or natural traffic flow patterns were present in the roundhouse; (2) evaluate visitor interest in proposed research topics; and (3) obtain visitor reactions, insights, attitudes and expectations concerning proposed roundhouse programming.
In this article, Annette Noschka-Roos discusses a study of a computer-supported information system (CIS) touch-screen interactive in the "New Energy Techniques" gallery at the Deutsches Museum. The objective of the study was to gather systematic data on how the medium is used by visitors. Noschka-Roos provides key findings from the study.
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Annette Noschka-RoosVisitor Studies Association
Science Museums of Charlotte, Inc. will develop a 5500 square foot traveling exhibit on SCIENCE of FASHION for the Science Museum Exhibit Collaborative (SMEC). Opening in February 1994, SCIENCE of FASHION will tour eight major U.S> cities over thirty-two months, introducing 2.5 million people to principles of chemistry, physics, biology, mathematics, and technology that drive the textile industry. SCIENCE of FASHION integrates diverse disciplines and will help public explore science in a wholistic manner. Because the subject matter is somewhat unusual fare, SCIENCE of FASHION will help diversify audiences, drawing in population segments, particularly women, who may not normally visit science museums. SCIENCE of FASHION is an eloquent vehicle for science-rich exhibitry which teaches the mathematics of pattern geometry, production statistics, and retail costs, polymer chemistry for engineering new fabrics, the genetics of new natural colors and strong aware fibers, and the sophisticated research, robotics, and computerized technologies that keep America's textile industry at the top international commerce. Rigorous evaluation will ensure a satisfying product that is educationally-effective, durable, and appealing to a broad public audience. SCIENCE of FASHION will be a worthy addition to the rich menu of science fare in SMEC exhibitry.
"How Things Fly" is a major new exhibit gallery being produced by the National Air and Space Museum and is scheduled to open in 1995. The goal of this permanent exhibition is to convey, to the broadest possible audience, the essential principles by which aircraft and spacecraft fly. "How Things Fly" represents an important departure from other exhibitions at the Museum in both content and execution. Instead of relying on static displays of historical artifacts, "How Things Fly" will use interactive devices and live demonstrations designedto spark curiosity, invite visitor participation, and provide children and adults with the opportunity to discover for themselves answers to some of their fundamental questions about flight. "How Things Fly" will be the first major exhibiton at the Museum devoted entirely to hands-on learning. It will incorporate some of the best interactive exhibitry ideas from othermuseums, improve upon them where possible, and include a substantial number of original exhibits. While intended to help visitors more fully appreciate the Museum's collection, the cooperative efforts, such as publications, a traveling exhibition, and educational outreach programs, will extend the exhibition's impact across the nation.
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Barbara BrennanSteven SoterChristopher StetserDavid RomanowskiJoann Hinkel
LightPower is one of twelve permanent exhibits being developed for the new Orlando Science Center (OSC) in Orlando, Florida. A 4,000 square foot exhibit, LightPower places lasers in their broad scientific context by focusing on light, the electromagnetic spectrum, and on lasers and their applications. Because of the large number of laser-optics research facilities and corporations in the Central Florida region, the exhibit also includes The Optics Workbench, a career-themed activity center which emphasizes careers in optics and in scientific and technical fields that utilize lasers. LightPower is being developed by a partnership that includes the Orlando Science Center, the Orange County Public Schools, and the Center for Research and Education in Electro-Optics and Lasers at the University of Central Florida. The partnership will develop, prototype, and evaluate interactive exhibit components and associated text and labels in English and Spanish; and will develop, evaluate, and distribute hands-on career-related activities in English and Spanish for students and teachers. The goal of the LightPower exhibit is to contribute to the educational infrastructure of the Central Florida region by: - Developing an interactive exhibit that facilitates learning by a diverse public, including African Americans and Latinos, and successfully communicating with both English and Spanish-speaking audiences. - Supporting middle school, junior high, and high school science curricula, and producing and distributing printed materials that detail the relationship between exhibit components and specific curriculum performance standards. - Developing successful hands-on career-related activities for students and teachers in both English and Spanish.
This is a comprehensive project about the science behind special effects in the motion pictures. WGBH, in association with eighteen museums in the Museum Film Network, will produce a 35 minute IMAX/OMNIMAX film showing the behind-the-scenes story of a group of filmmakers at Industrial Light and Magic (ILM) as they create a special effects sequence in the IMAX/OMNIMAX format. The film will illustrate how the eye and brain work together to process cinematic illusions. The California Museum of Science and Industry (CMSI) will create a 6,000 sq. ft. traveling exhibit that will focus on the science and technical processes of special effect. The exhibit will travel to fifteen other museums. A smaller scale lobby exhibit also will be developed for display in the cueing areas of IMAX/OMNIMAX theaters that are showing the "Special Effects" film. A collaborative educational outreach program will extend the reach of both the film and exhibit. The project will be managed by the NOVA production unit at WGBH under the direction of Paula Apsell. Ms. Apsell also will serve as Executive Producer for the IMAX/OMNIMAX film. Diane Perlov, Curator of Exhibitions at CMSI, will supervise the exhibit portion of the project. Kenneth Phillips, Curator of Aerospace Science at CMSI, will develop video interactives and oversee scientific content of the exhibit. Carol Valenta, Director of Education for CMSI, and Beth Kirsh, Director of Educational Print and Outreach for WGBH, will be responsible for implementing the outreach plan. Advisors for the project include David H. Hubel, neurobiologist, Harvard Medical School; Vilayanur S. Ramachandran, neurophysiologist, University of California, San Diego; Richard Gregory, perception psychologist, University of Bristol; Sally Duensing, Science and Museum Liaison, Exploratorium; Elizabeth Stage, Co-Director for Science, New Standards Project, National Center on Education and the Economy; and Robert Coutts, high school physics teacher, Los Angeles, CA.
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Paula ApsellSusanne SimpsonAnn MuscatCarol ValentaBarbara Flagg
The Great Lakes Museum of Science, Environment, and Technology will develop a 10,000 sq. ft. exhibit focusing on The Great Lakes Environment. Addressing the core mission of the museum, the exhibit will promote understanding about "the interdependence of scientific, environmental, and technological activities in the Great Lakes Region." The exhibit will focus on the Great Lakes as an ecosystem. By means of interactive activities, visitors will learn how this ecosystem was formed, the web of life it supports, the stresses it receives, and the efforts to restore its health. The Great Lakes Museum is a new 165,000 sq. ft. facility located in downtown Cleveland on the Lake Erie Shore and is scheduled to open in 1996. The exhibit area will cover 50,000 sq. ft. and will be fully accessible. An entire floor will be dedicated to the Great Lakes Environment. Complementary educational programs will consist of the following: take home activity guides to encourage the discovery and exploration of ecosystems in backyards or neighborhoods, pre and post visit activities for school groups, and teacher enhancement activities. Museum staff are participating in the planning process for the Urban Systemic Initiative of Cleveland and activiites and content of exhibits will be developed to complement the curriculum. The museum will develop a menu of activities and databases for electronic networking with homes and schools. They will have video conferencing capabilities to connect the museum with classrooms.
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Richard CoyneTimothy LargePauline Fong
The Tech Museum of Innovation developed a prototype of "Innovation," a proposed permanent 8,000 sq. ft. exhibit, which will be one of four major exhibit theme areas and will incorporate approximately 80 hands-on, interactive experiences which promote critical and innovative thinking, invention and problem solving. The exhibit is designed to introduce visitors of all ages to advanced technology and the process of innovation from idea to usable product. The exhibit will use engaging techniques such as "immersive environments," "story lines," "open-ended elements," and the "challenge approach." The target audience is the general visitor of all ages.
Under the Planning Grant Guidelines, the Arizona Science Center will explore "Using Narrative to Introduce Science Concepts to Diverse Audiences at a Science Center." By bringing together a group of experts to review key questions about the uses and structure of narrative, the staff of the science center will 1) develop a strategy and range of approaches to science storytelling, 2) develop ideas for story premises and texts to interest visitors representing diverse populations and including women, people in non-technical occupations and minority families, 3) conduct research to determine visitor's attitudes to these materials in order to learn about the appeal and effectiveness of the narratives. Finally, they will synthesize and broadly disseminate their findings. The discussion will be focused on a comprehensive set of 120 exhibits entitled "How We Live With The Sun." The topics include light and optics; heat, cooling, and convection; weather, electricity; and technologies for harnessing solar energy. These topics represent the physical science that underlies the way people adapt to the desert and the ways in which Arizonans have applied knowledge of science fundamentals to useful ends.
The Louisville Science Center will develop "The World We Create", a 13,000 sq. ft. exhibit which will transform their second floor to an active learning environment where visitors can explore the simplest element of the creative process to the most sophisticated networks available to our society. The activities will be organized into five core exhibit areas: New Way Tunnel, Think Tank, Inventor's Garage, Chemistry Kitchen, and Tech World and will reinforce educational reform activities in math, science, problem- solving, team cooperation, and decision making. In addition to the large number of interactives, there is a substantial technology/telecommunications component known as the Tech Forum. This will serve at the home site for the Kentucky TeleLinking Network (KTLN). The educational objectives of the exhibit were developed under the guidance of prominent formal educators in the state and they address both the education reform goals of the state and national science and math standards. The exhibit has also been developed with direct participation of a number of private sector partners. It is an impressive community effort. The exhibit is scheduled to open in March, 1997.
The Science Museum of Minnesota will develop "Buildings: A Traveling Exhibit and Permanent Installation with Education and Outreach Programs". This is a multifaceted project that includes a 5,000 sq. ft. exhibit that will explore the science, technology, and human perception of buildings. The exhibit will tell three stories: 1) buildings must obey physical laws to stay up, 2) buildings are complex operating systems, and 3) buildings reflect and shape the societies that create them. The exhibit will initially be developed as a traveling exhibit that will circulate among the member institutions of the Science Museum Exhibit Collaborative (8 institutions) and then it will be reinstalled in the new SMM $77 million building. Additional partners collaborating on this project include the National Building Museum, the Society of Building Science Educators, Habitat for Humanity International, The ReUse Center, the Vital Signs Program and the Center for City Building Education. Special attention will be given to reaching girls and women and the physically challenged. A broad menu of public programming is planned and school-linked materials will be developed.
The Pratt Museum, a natural history museum in Southcentral Alaska, proposes to bring before the public an exhibition on oil pollution. Using the historic disaster of the March 1989 grounding of the Exxon Valdez, the museum presents a dramatic, grassroots story of the desperate struggle to protect the environment and preserve traditional lifestyles. The exhibit's purpose is to increase public awareness of national and global issues pertaining to the development, transportation, and use of petroleum. The 1,500 square foot presentation shows what an oil spill is like through photographs, maps, graphics, and three- dimensional participatory elements. The exhibit is scheduled to open at the Smithsonian's Museum of Natural History in early 1991, beginning a three-year tour of 12 museums that will reach between 1.5 and 2 million viewers. The NSF contribution will support the circulation of the exhibit and the development of interactive components to enhance both the permanent and traveling presentations. Computerized graphic displays and an educational chest of learning tools will enhance the basic exhibit through multi- sensory activities designed for hands-on gallery use, increasing accessibility for children and disabled visitors. This cooperative project invloves private foundations, individuals, the Environmental Protection Agency, U.S. Fish and Wildlife Service, and Alaska Department of Fish and Game.