In this paper, Margaret Marino of the New Mexico Museum of Natural History discusses methodology and findings of an extensive summative evaluation of the "Horse Tales--An Evolutionary Odyssey" exhibit. This permanent exhibition on the history, biomechanics and importance of the horse in the southwest premiered at the New Mexico Museum of Natural History before it was moved to the new Anne C. Stradling Museum of the Horse in Ruidoso, New Mexico. The appendix of this paper includes the observation forms and visitor survey used in the study.
In this paper, the Franklin Institute's Ann Mintz discusses the managerial challenges associated with evaluation projects. Mintz explains how evaluators teeter on a continuum serving as both as artists and educators throughout the evaluation process. She cites evidence from an ongoing project at the Franklin Institute called the The Franklin Institute Computer Network that serves seven categories of museum visitors.
Produce an exhibition that will lead visitors, particularly 140,000 school children each year, to explore and understand modern audio technology. The exhibition capitalizes on the great popularity of recorded music (every student seems to carry a Walkman tape or disc player), to encourage hands-on exploration of audio technologies from microphones to compact disc players. Further visitor inquiry, using a computer-based system developed by the Hall of Science, will encourage an understanding of the underlying principles. The prototype of this "Science Link" system, now in use, has already drawn replication inquiries from 84 science-technology centers, educational institutions, and advertising agencies. Develop additional exhibit techniques that will allow the hands-on investigation of phenomena that cannot be directly observed. Techniques linking computer simulations directly to the physical exhibits will encourage investigation of phenomena that cannot be directly observed. While contemporary electronic technology has become more and more pervasive, its inner workings have become less and less accessible to the layman. In addressing audio technology as typical of this challenge, the project will have applications to many fundamental and applied topics, and will find wide use in science centers and other settings.
The National Science Outreach Network will provide school children, teachers, and the general public with highly accessible interactive exhibits dealing with popular topics in science and technology. The network, initiated as a partnership between regional science centers and public libraries, will be modeled after the highly successful statewide Oregon Library Exhibits Network established in 1987. Through this smaller network, the Oregon Museum of Science and Industry, a nationally recognized pioneer in science exhibitry and outreach programming, circulates small hands-on exhibits to rural population centers through installations in public libraries, where school groups and families have free and convenient access. This national dissemination project will be initiated in five regional sites across the country (Colorado, Minnesota, New York, Tennessee, and Oregon) to further establish the model in rural, inner-urban, economically disadvantaged, and culturally diverse regions. With support from both the NSF and the regional networks, The National Science Outreach Network will design and duplicate six exhibits for circulation to dozens of local communities in each designated region. Over the next seven years, over six million individuals, many of whom do not currently frequent a local science center, will be introduced to popular science in a non-threatening, resource- rich setting. This will encourage further exploration and possible future visits to an accessible science center, and ultimately establish an ever-expanding network of museum and non-museum partners providing science and technology learning opportunities to millions of individuals each year.
Science Museums of Charlotte, Inc. will develop a 5500 square foot traveling exhibit on SCIENCE of FASHION for the Science Museum Exhibit Collaborative (SMEC). Opening in February 1994, SCIENCE of FASHION will tour eight major U.S> cities over thirty-two months, introducing 2.5 million people to principles of chemistry, physics, biology, mathematics, and technology that drive the textile industry. SCIENCE of FASHION integrates diverse disciplines and will help public explore science in a wholistic manner. Because the subject matter is somewhat unusual fare, SCIENCE of FASHION will help diversify audiences, drawing in population segments, particularly women, who may not normally visit science museums. SCIENCE of FASHION is an eloquent vehicle for science-rich exhibitry which teaches the mathematics of pattern geometry, production statistics, and retail costs, polymer chemistry for engineering new fabrics, the genetics of new natural colors and strong aware fibers, and the sophisticated research, robotics, and computerized technologies that keep America's textile industry at the top international commerce. Rigorous evaluation will ensure a satisfying product that is educationally-effective, durable, and appealing to a broad public audience. SCIENCE of FASHION will be a worthy addition to the rich menu of science fare in SMEC exhibitry.
"How Things Fly" is a major new exhibit gallery being produced by the National Air and Space Museum and is scheduled to open in 1995. The goal of this permanent exhibition is to convey, to the broadest possible audience, the essential principles by which aircraft and spacecraft fly. "How Things Fly" represents an important departure from other exhibitions at the Museum in both content and execution. Instead of relying on static displays of historical artifacts, "How Things Fly" will use interactive devices and live demonstrations designedto spark curiosity, invite visitor participation, and provide children and adults with the opportunity to discover for themselves answers to some of their fundamental questions about flight. "How Things Fly" will be the first major exhibiton at the Museum devoted entirely to hands-on learning. It will incorporate some of the best interactive exhibitry ideas from othermuseums, improve upon them where possible, and include a substantial number of original exhibits. While intended to help visitors more fully appreciate the Museum's collection, the cooperative efforts, such as publications, a traveling exhibition, and educational outreach programs, will extend the exhibition's impact across the nation.
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TEAM MEMBERS:
Barbara BrennanSteven SoterChristopher StetserDavid RomanowskiJoann Hinkel
The goal of Science City: New York as a Science and Technology Exhibit, is to increase public awareness and interest in science and technology in daily life by creating "found exhibits" in public places throughout New York City. This proposal is based on a 1986 pilot project which developed criteria and concepts for successful Science City units and a prototype exhibit operating in a tourist elevator at the World Trade Center. Science City will use the streets and structures of New York to present the science and technology of everyday life. It will reach the science inattentive public who do not go to science museums. Eye-catching exhibits such as diffraction gratings mounted on bus shelters will reveal the different spectra of the incandescent, flourescent, neon, and mercury vapor lamps, already part of the street scene. The New York Hall of Science will place Science City exhibits in public parks, subways, bus kiosks, and building lobbies. Ten to fifteen different exhibits/signs, each replicated an average of 10 times, will be installed and evaluated throughout the boroughs of Queens and Manhattan.
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TEAM MEMBERS:
Alan FriedmanPeggy ColeTheodore Ansbacher
The Pratt Museum, a natural history museum in Southcentral Alaska, proposes to bring before the public an exhibition on oil pollution. Using the historic disaster of the March 1989 grounding of the Exxon Valdez, the museum presents a dramatic, grassroots story of the desperate struggle to protect the environment and preserve traditional lifestyles. The exhibit's purpose is to increase public awareness of national and global issues pertaining to the development, transportation, and use of petroleum. The 1,500 square foot presentation shows what an oil spill is like through photographs, maps, graphics, and three- dimensional participatory elements. The exhibit is scheduled to open at the Smithsonian's Museum of Natural History in early 1991, beginning a three-year tour of 12 museums that will reach between 1.5 and 2 million viewers. The NSF contribution will support the circulation of the exhibit and the development of interactive components to enhance both the permanent and traveling presentations. Computerized graphic displays and an educational chest of learning tools will enhance the basic exhibit through multi- sensory activities designed for hands-on gallery use, increasing accessibility for children and disabled visitors. This cooperative project invloves private foundations, individuals, the Environmental Protection Agency, U.S. Fish and Wildlife Service, and Alaska Department of Fish and Game.
The museum of Science and Industry, Chicago, in collaboration with the University of Chicago, proposes to develop a major new exhibit on "Imaging Science." Imaging science is a new field rapidly emerging from its roots in the physical, biological, and behavioral sciences, and the graphic arts, and is becoming increasingly important in all areas of scientific research. The primary rationale for developing an exhibit about imaging science, and related programming, is to enhance the overall scientific literacy of four million visitors that come to the Museum each year. In view of the scientific, medical, educational, and cultural value of images, the Museum and University of Chicago believe that an exhibit on imaging science will have broad appeal to museum visitors of many different ages and backgrounds. Today, scientific imaging empowers us to look inward, at the infinite complexity of ourselves, and outward to the edge of our universe. The main thrust of the exhibit will be to teach visitors how images communicate knowledge. Technological advances in computer workstations, that are revolutionizing scientific study, will be highlighted. Exhibit sections will also identify imaging science breakthroughs that will impact the lives of students and members of the workforce in the 1990s and beyond.
The Exploratorium proposes to create a multidimensional exhibition on the theme of navigation. The exhibition proper will contain approximately 20 new interactive exhibits dealing with topics of human orientation, wayfinding/exploration, the importance of time in navigation, maps and navigation traditions. Alongside the exhibits we will display real navigational artifacts borrowed from other museums. We have identified approximately 40 existing exhibits which, while not in the main show, will receive textual modification to show their relation to navigational topics. In addition to the exhibition of artifacts and interactive exhibits, we will present a series of lectures, theme weekends, and demonstrations of navigational techniques. During the run of the show we will host a Symposium On The American Encounter wherein we will hold an open forum of lectures and discussion of historical, anthropological and social consequences of cultural encounter on the North American Continent. We will produce both a brochure and a high quality catalog for this show. In addition we will create written "pathways" of organization of this museum-wide show to bring to focus different features and approaches to navigation. Our education departments will play a leading role in creating more formal programs for our visitors. The physical show will be reproduced in a travelling version to tour nine venues in the three years following its opening at the Exploratorium. We will collect the results of our researchers in a dissemination package to be made available to others in the field.
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TEAM MEMBERS:
Thomas HumphreyPeter RichardsMichael Pearce
To provide the general public with an understanding of the basic principles that underlie the transmission, storage, and retrieval of information, the Fleet Center proposes to build SIGNALS, a 4,500 square foot exhibition. SIGNALS will be divided into three sections, of approximately 15 interactive exhibits each, which explore the physical principles of wave motion, the properties of electromagnetic pulses useful for communications, and the signal processing that enables us to handle information. An Advisory Committee comprised of highly qualified individuals at the leading edge of their fields will support development of SIGNALS; a very experienced team of exhibit developers will fabricate the exhibition. SIGNALS will become a permanent exhibition in an expanded Fleet Center, where it is expected to attract 1 million visitors a year, including at least 100,000 K-12 students. Since the lack of technological understanding is a national problem, we propose to build a 3,000 square foot traveling version of SIGNALS, contingent upon an NSF review of the completed permanent exhibition. The total cost for both exhibitions is $1,983,480. We are requesting $985,900 from NSF: $692,800 for the permanent exhibition and $293,100 for the traveling exhibition. The project will begin in June, 1992, and be completed by June, 1996.
This proposal requests matching support to create a dynamic science, engineering, and technology careers museum exhibit--SET Careers, for distribution to science museums and technology centers. The exhibit kiosks with related career graphics surrounds, incorporate multimedia platforms, using MacIntosh authoring software to dreate information landscapes' computer motion programs like Quicktime, and Cd-1 or DVI videodisc technology. Yound museum visitors (teens and Preteens) will be invited to enter into an exciting interactive exploration of thirty self-narrated video profiles of people in science and engineering, try our animated/reality video simulations of a work experience in these fields, and obtain additional information from a database of over 200 more science and math-based professions. The videodisc profiles, database, and a personal interests component will also be developed in alternative media formats (video, audio, print, computer disc) for broad distribution to community and youth education networks, schools, and libraries. Specific emphasis in this project is being placed on reaching and attracting female, minority, and disabled youths.