Museums and galleries collect more visitor data today than ever before. But how much of it gives us real insight into visitors motivations, behaviour, experiences and responses? And how much of it simply ticks a box on a funding form? Commissioned by some of the UK’s leading institutions, including Tate, The British Museum, V&A and the Imperial War Museum North, Morris Hargreaves McIntyre has tackled this insight deficit head on. In doing so, we have helped these organisations to move beyond the data routinely collected to get to the knowledge they actually need.
The "Crafting & Evaluating Interactive Educational Websites" conference will be developed through a collaboration between the Cornell University Laboratory of Ornithology and the Exploratorium. The PIs will develop and host a three-day invitational conference focusing on the practice of interactive web site design, development, evaluation and maintenance intended to achieve or support informal STEM learning. The conference, which will be held in Spring, 2005, will involve 50 individuals with a wide range of expertise who will focus on a variety of issues including audience expectations and abilities, designing for learner outcomes, testing for usability, evaluation tools and accessibility. With regard to intellectual merit, conference attendees will explore challenges and barriers that hinder development of truly interactive web sites and identify best practices and promising models, tools and technologies for encouraging authentic public interaction. Conversations begun at the conference will be extended to a broader audience through development of an online manual, informed by the conference presentations and commentaries, and designed for use by the museum, media and research communities. An interactive Web site developed after the conference will allow Web developers to locate content and ideas for design, and to share new ideas and results of usability studies and evaluations.
The "Crafting & Evaluating Interactive Educational Websites" conference will be developed through a collaboration between the Cornell University Laboratory of Ornithology and the Exploratorium. The PIs will develop and host a three-day invitational conference focusing on the practice of interactive web site design, development, evaluation and maintenance intended to achieve or support informal STEM learning. The conference, which will be held in Spring, 2005, will involve 50 individuals with a wide range of expertise who will focus on a variety of issues including audience expectations and abilities, designing for learner outcomes, testing for usability, evaluation tools and accessibility. With regard to intellectual merit, conference attendees will explore challenges and barriers that hinder development of truly interactive web sites and identify best practices and promising models, tools and technologies for encouraging authentic public interaction. Conversations begun at the conference will be extended to a broader audience through development of an online manual, informed by the conference presentations and commentaries, and designed for use by the museum, media and research communities. An interactive Web site developed after the conference will allow Web developers to locate content and ideas for design, and to share new ideas and results of usability studies and evaluations.
The Science Museum of Minnesota is requesting $279,577, of a total budget of $339,074, to plan and conduct a four-day international conference exploring issues, current practices and future directions related to furthering public understanding of current research in science and technology. The conference will bring together leading museum professionals, scientific researchers, science journalists, television producers, web developers and others who are already engaged in preliminary work for such an effort and who stand to learn from each other's experiences. The conference will center on the role of museums in informing the public about research, but will include representatives from other media and institutions crucial to its success. The specific goals of the conference are to: Explore challenges and barriers that hinder the development of public understanding of research programs. Identify "best practices" and promising models, tools and technologies for presenting current research to the public. Develop partnership strategies for creating public understanding of research program collaborations across the museum, media and research communities. Identify strategies for selecting significant research stories that are relevant to the public. Develop funding strategies and operational approaches that help sustain a consistent public understanding of research effort. The project will be under the direction of David Chittenden, Vice President for Education at the Science Museum of Minnesota. Advisors to the project include: Carol Lynn Alpert, Museum of Science, Boston; John Beatty, Distinguished Teaching Professor, University of Minnesota; Graham Farmelo, Head of Science Communications, Science Museum of London; Richard Hudson, Twin Cities Public Television, St. Paul; Ken Keller, Hubert H. Humphrey Institute of Public Affairs, University of Minnesota; Rob Semper, The Exploratorium; David Ucko, Koshland Science Center and Science Outreach, National Academy of Sciences; and Bonnie VanDorn, Executive Director, Association of Science-Technology Centers.
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TEAM MEMBERS:
David ChittendenAnne HornickelDonald Pohlman
National Geographic Television requests $1,121,583 (35%) of a total project budget of $3,192,249, to produce a documentary series in 13 half-hour and one hour-long special, "Facing the Wild: The Crittercam Chronicles," with associated informal science education materials and programs. This project will feature the natural histories of some of the Earth's most enigmatic and charismatic marine species, highlight the groundbreaking technology employed to study these extraordinary creatures and celebrate the scientists who devote their lives to understanding marine creatures. The project's goals include: to educate audiences about the vital importance of the world's oceans to the health of the planet; to celebrate the ingenuity of novel technology developed for science and exploration; to illustrate that many tantalizing mysteries remain yet unsolved and a great deal of exciting science and exploration has yet to be done; to provide viewers with scientific role models and help motivate them to pursue careers in science. Employing cutting-edge remote imaging tools, including "crittercam", and National Geographic's trademark storytelling, Facing the Wild's strong conservation message is designed to appeal to a national and global audience. A robust web site, virtual teacher workshops and Student Ocean Conferences will augment the impact of the series.
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TEAM MEMBERS:
Greg MarshallKeenan SmartBarbara Flagg