As an outreach program, Barb Finkleman of All American Cablevision of Columbus, OH arranged a field trip to the public access video studio in the basement of the Main Branch of the Columbus Public Library system in 1980 so that inner city children could see and meet music video producer Marshall Barnes and view his creation, The Last Communication through an arrangement with Cowtown Records and Videoworks and the Columbus Public Library. The children, all elementary school aged, listened to Marshall explain his work and the role of a video producer, as well as how a studio works. They then viewed The Last Communication, a 30 minute video animated space rock symphony that had been described by some as "Saturday morning cartoons for children on Mars". Of special note, the children were mesmerized and at one point, spontaneously began singing with the music in one section, prompting surprise from both Marshall and Barb but confirming Marshall's suspicions that children will respond to abstract stimulus within certain psychological parameters that can be exhibited aurally and visually. It was the beginning of the concrete data that years later would result in his science of technocogninetics.
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Marshall BarnesAll American CablevisionCowtown Records and VideoworksColumbus Public Library
The Exploding Optic Incredible was an experiment in expanding the boundaries of art and music with science and technology. Ostensibly a multi-media rock concert as a fund raiser for Marshall Barnes' drug free creativity efforts, it took Andy Warhol's Exploding Plastic Inevitable concept of the 1960s into unchartered territory driven by Marshall's inspiration through discussions with Omni magazine's Dick Teresi and Pamela Weintraub and Gene Youngblood's book, Expanded Cinema. Marshall incorporated 1970s era slide and film projection light show effects, with dance lights, massive strobes, spotlights, and big screen video projection that showed customized and original video special effects while bands performed, and music videos in-between accompanied by lighting effects. The first multi-media rock concert of the 1990s, the January 18, 1990 event at the Newport Music Hall was also a test for the public's reaction to over stimulation through sight and sound, the results leading to exploration and ultimate creation of psychoactive entertainment technology later that year and the formation of new technological architectures for entertainment and learning that have yet to be presented but exist in design form.