As recognized by United Nations Secretary General Kofi Annan, the human community has reached a point in which it is faced with an array of choices that will determine the quality of our lives and the state of the global environment for present and future generations. One possibility is that at long last we will pave a path toward environmental stewardship and sustainable development. But it is also quite possible that we will travel a less enlightened course, running down the earth's natural capital and severely limiting the choices our descendants will face.
Over three years, Science Central is producing 624 television segments that will present current, ongoing research through local newscasts on ABC and NBC stations nationwide. In addition to the regular research segments, ScienCentral will produce six "sweeps" series per year focusing on important new fields of research including: nanotechnology, genetics/genomics, ocean science, global climate change and brain sciences. An advisory board of scientists, teachers, science journalists and public information officers help inform the producers about individual stories and evolving fields of research, and they provide access to scientists and field research. They also provide scientific input and check the stories for accuracy. To facilitate production and to assure that research is covered on an international basis, ScienCentral will establish a footage consortium to exchange science news video with major Canadian and European newscasters. They also will provide the news stories to science centers for use in their interactive exhibits and web sites.
The Chedd-Angier Production Company is requesting support for the long-standing, highly acclaimed PBS series, "Scientific American Frontiers," now in its 13th season. Alan Alda hosts the program. NSF funds will leverage existing PBS support and expand the series from five to six programs and increase the scope and depth of the science covered in each program. Topics in the new season cover a broad range of disciplines including cutting edge scientific efforts in cosmology, anthropology, global warming, brain research, obesity and weight loss, and hydrogen fuel cell research. The funds will also be used to expand the "Frontiers" web site and raise the visibility of the program by enhancing the promotional campaign. These efforts will aim to improve the value of the series to science teachers as well as to the general audience. Formative evaluation will be undertaken by Multimedia Research; summative evaluation, by Knight-Williams Research Communications.