This paper describes the rationale, objectives, methodology, and key findings of a marketing research project on the motor coach business at the Ships of the Sea Museum. The study was designed to better understand how to use promotional materials to best attract tour operators to come to Savannah and the museum as well as attract tour operators already coming to Savannah to the museum.
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David T. Guernsey, Jr.Douglas Robideaux
This research project is a follow-up to previous research on the persistence of high ability minority youth in college programs for mathematics, science, engineering, premedicine and predentistry. The earlier research used data retrieved from the 1985 College Board files for 5,602 students with SAT mathematical scores of 550 or above. All were minority students except for a comparison sample of 404 White students. In 1987, a first follow-up was conducted. 61 percent of the non-Asian American minority students had enrolled in college and were majoring in MSE fields in comparison with 55 percent of the White students and 70 percent for the Asian American students. In the current phase of this research, the original sample will be resurveyed, five years after high school graduation. A subsample will be interviewed in-depth. The major goal of this phase will be to answer three critical questions: which sample members are still studying or employed in MSE fields, what are their unique characteristics, and what are the theoretical and national policy implications of the results. This project is jointly supported by the Studies and Analysis and the Research in Teaching and Learning Programs.
The Oregon Museum of Science and Industry (OMSI) is a progressive science and technology center. Its philosophy toward science education is to make it enticing, enjoyable and motivating. It accomplishes this by means of "hands-on", interactive exhibits and programs designed to provide a non- threatening learning environment, for which we are recognized nationally. OMSI recognizes the important national need to assist the public in understanding and being comfortable with advances in, and methodology of applied science. It proposes to design and build a large exhibit that promotes problem solving using engineering principles. The exhibit will pose problems, offer basic information for the solution and provide a variety of tools and building materials from which the visitor can choose. The visitor then devises one or several possible solutions, and constructs a prototype to be tested in one of three large scale testing laboratories. The engineering fields addressed are aeronautical, mechanical and civil. Our visitors will come away from the exhibit with an increased appreciation for the way engineering is done and how solutions affect their lives. OMSI is requesting $577,324 from the National Science Foundation as well as $427,539 from the Port of Portland to design and build this exhibit. The Port of Portland is interested in demonstrating how its commercial activities relate to engineering. OMSI plans to disseminate information about the exhibit to educators and other museums on a national level.
NACME proposes to develop a 20 minute videotape, with a teacher's guide and student brochure, that will use career opportunities in engineering as a vehicle to encourage math and science course-taking among minority high school students. By introducing engineering careers as dynamic, exciting professions that offer excellent prospects for minority graduates, NACME hopes to motivate students to take academic track science and math courses beginning at the 8th/9th grade crossroads and continuing through high school graduation. The video, geared specifically to a primary audience of 11 to 14 year-old minority students (5th through 8th graders) and a secondary audience of non-minority students, parents, teachers and guidance counselors, will focus on the lives of successful young engineers, male and female, from diverse ethnic backgrounds.
THE DR. FAD SHOW is a daily television series for children ages 6 to 12 that encourages creativity, inventiveness and problem solving in a lively half-hour format. Each program is taped before a studio audience and high-lights the inventions of young participants as well as the fads and inventions of the past, present and future. Created and hosted by Ken Hakuta, or Dr. Fad as he is known to millions of young viewers, the series will combine thirty-five brand new shows with thirty previously produced episodes for a total of sixty-five programs. The series will be produced and packaged next spring and summer at WETA-TV in Washington, D.C. and will be ready for national broadcast on the Public Broadcasting Service (PBS) as early as fall of 1991. THE DR. FAD SHOW will be accompanied by a significant outreach and promotion effort, as well as an educational component that will include an activity and teacher's guide. The programs have already won the endorsement of the National Education Association and the National Inventive Teaching Association (NITA) among others, as well as the enthusiastic support of parents, teachers and a legion of dedicated young viewers and participants.
The Pratt Museum, a natural history museum in Southcentral Alaska, proposes to bring before the public an exhibition on oil pollution. Using the historic disaster of the March 1989 grounding of the Exxon Valdez, the museum presents a dramatic, grassroots story of the desperate struggle to protect the environment and preserve traditional lifestyles. The exhibit's purpose is to increase public awareness of national and global issues pertaining to the development, transportation, and use of petroleum. The 1,500 square foot presentation shows what an oil spill is like through photographs, maps, graphics, and three- dimensional participatory elements. The exhibit is scheduled to open at the Smithsonian's Museum of Natural History in early 1991, beginning a three-year tour of 12 museums that will reach between 1.5 and 2 million viewers. The NSF contribution will support the circulation of the exhibit and the development of interactive components to enhance both the permanent and traveling presentations. Computerized graphic displays and an educational chest of learning tools will enhance the basic exhibit through multi- sensory activities designed for hands-on gallery use, increasing accessibility for children and disabled visitors. This cooperative project invloves private foundations, individuals, the Environmental Protection Agency, U.S. Fish and Wildlife Service, and Alaska Department of Fish and Game.
This National Science Foundation grant was designed to expand NACME's existing information program to reach more teachers, counselors and parents of minority students at the junior and senior high school levels and, ultimately, to provide more and better information to the students themselves. Materials produced under the grant to convey the message that minority students can find rewarding, attainable careers in mathematics and science-based fields, that financial aid is available to help students prepare for such careers, that there are specific academic prerequisites for students interested in studying engineering at the college-level, and that there is a growing network of programs to encourage the study of engineering and related technical fields among under represented minority students. Specifically, this funding was used to develop, produce and distribute: "Engineering, Your Key to the 21st Century" 30,000 brochures with companion posters targeting junior high school students, parents and teachers. "Financial Aid Unscrambled: A Guide for Minority Engineering Students" 30,000 books targeting high school seniors, teachers, guidance counselors and parents. "Students Guide to Engineering Schools" 30,000 books targeting high school students, teachers, guidance counselors and parents. "MEPs/USA: The Directory of Precollege and University Minority Engineering Programs" 5,000 directories for guidance counselors, teachers, program directors and other participants in the field.
The middle-school and high-school years are a period of change and crystalization in terms of life goals, disciplinary and course preferences, and social and political attitudes. The literature provides a number of cross-sectional descriptions and models concerning cognitive and attitudinal development during adolescence and young adulthood, but there are no longitudinal data available to study these processes. The proposed longitudinal study will examine the (1) development of interest in science and mathematics, (2) the growth of scientific literacy, (3) the development of attentiveness to science and technology issues, and (4) the attraction to careers in science and engineering among two national cohorts of adolescents and young adults. One cohort will begin with a national sample of 3,000 seventh graders and follow them through the 10th grade. The second cohort will begin with a national sample of 3,000 10th graders and follow them for the next four years through the first full year after high school. Data will be collected from students, teachers, counselors, principals, and parents. A purposive sample of two or three school districts with exemplary elementary school science and mathematics education programs will be selected and comparable data will be collected in these districts. The analysis will consist of a series of expanding multivariate developmental models that will seek to understand cognitive and attitudinal growth and change in the context of family, school, and peer influences. Each wave of data collection will provide an opportunity to examine cognitive and attitudinal change measures in an increasingly rich context of previous measures. Periodic reports will be issued with each cycle of data collection and the data will be made available to other scholars on a timely basis. The first phase of the project, being funded at this time, provides approximately 15 months for instrument development and pilot testing, for sample selection, for monitor selection and training, and for working with the research advisory committee.
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Jon Miller
resourceprojectProfessional Development, Conferences, and Networks
The middle school years are critical in determining a student's success and continued participation in mathematics. This proposal involves the expansion of MESA (Mathematics, Engineering, Science Achievement) model to the junior high/middle school population in the State of Washington. The project will focus on updating and revitalizing middle school mathematics curriculum, the goal being to increase minority student enrollment in algebra in the ninth grade. The MESA model also recognizes the need for teacher support and provides teacher seminars on a regular basis. Additionally, the expansion of the statewide Pre- College Center at the University of Washington will include the coordination of a statewide program at the junior high/middle school level. The MESA model is based on a partnership between industry and educators--a cooperative effort involving scientists on loan from industry, educators at the university level and educators at the secondary school levels working together to develop curricula that will stimulate student interest and achievement in mathematics and science. The staff for the project is well qualified with experience in the MESA program and in curriculum development and teacher training. The proposal addresses a clear need for improving minority mathematics education in middle/junior high schools and promises to have an impact throughout the nation for all students by serving as a model academic program. The project goals are consistent with the Instructional Materials guidelines. Therefore, an award is recommended.
The Franklin Institute Science Museum will, over a three year period, develop a regional Girl Scout leader training programthat provides science education experiences for Girl Scouts. The Girl Scout Council of Greater Philadelphia and the Washington Rock, NJ Council will be primary partners and the source of volunteer leaders and the target audience of member girls. Science Education kits will be developed and tested for Brownies and Juniors, training materials for staff trainers and volunteer leaders developed, leaders trained, and several post.training support mechanisms developed. Program materials are designed for continued use by the Girl Scouts; more than 2,000 leaders will be trained and 20,000 girls will participate in project activities during the three year period. This project is directed at the substantial under representation of women in many science and engineering fields by working with girls in informal settings to overcome patterns of science and mathematics avoidance. Replication and dissemination will be undertaken both within the Girl Scout Council system and among museums, youth organizations, and other informal educators. The proposers are contributing nearly $250,000 in resources to the project; NSF support will be 55% of the project total.
The Council for the Advancement of Science Writers (CASW), a nonprofit organization of scientists and science writers, will provide an additional four years of New Horizons In Science briefings for science reporters and editors. These annual briefings, which have been conducted since 1963, bring together leading researchers in the most active areas of science and engineering with science journalists to educate journalists about the latest developments in scientific discovery and inquiry, and to allow the two groups to interact with each other to discuss common aspects of the public understanding of science. Each year, the CASW Briefings engage more than a hundred science journalists from around the country with more than a dozen speakers reflecting as many fields of scientific discovery. The activities cover all fields of science and engineering and are carefully constructed to reflect a variety of points of view within disciplines. This standard award for three years will allow CASW to develop independent long.term funding for the series. Evaluation and marketing studies will take place in each of the next four years. More than $100,000 in additional project support will be provided by the CASW and other New Horizons sponsors.
The goal of the project is to produce a one hour television documentary and a series of video teaching modules which explore a wide range of scientific disciplines in an exciting manner by presenting the story of how these disciplines are used in the preparation and racing of an Indianapolis race car. This program will be distributed to a wide audience through its broadcast by PBS and cable sports networks; through dissemination to classrooms and museums nationwide; and through distribution via agencies that focus on bringing educational programs to youth and minorities across the country. We expect to attract a new audience to science, the millions of Americans who are infatuated by automobiles. This is an audience that cuts across age, ethnic and racial distinctions in America today. This exciting story of applied science should also appeal to American youth in a way that more traditional science stories do not. The major scientific disciplines involved in the project are: basic engineering, mathematics and physics, aerodynamics, materials science, mechanics, telemetry and computer aided design. This project is submitted to the Informal Science Education Program. The specific content of this project will be aimed at an audience with little background in science. High-school students and adults should be able to understand all the principles presented. Younger audiences will gain insight into how a knowledge of science is fundamental to a sport that many of them find fascinating.