The Baltimore Museum of Art (BMA) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation for a new exhibition around the theme “home.” The exhibition will be the first in the Center for Learning and Creativity (CLC), a new space in the BMA that will be dedicated to creativity and learning. How did we approach this study? The BMA recruited 32 volunteer participants primarily through the BMA’s Facebook page. Participants were asked to spend about 10 minutes looking at a mock-up of exhibition materials and 20 minutes participating in an interview about the mock-up. The