In this article, Stephen L. Gerritson of Economic Research Associates discusses a study conducted by the Iron Range Interpretive Center to learn more about its visitors. This museum of mining history and ethnic heritage in Chisholm, Minnesota conducted intercept surveys in the summer of 1986 to better understand visitor demographics, visitor expectations, and the visitor experience.
The American Psychological Association, in cooperation with the Association of Science-Technology Centers (ASTC), will develop a series of exhibits on psychology using a discovery room/science laboratory approach. The exhibition will, for the first time, offer museum visitors a first hand opportunity to explore the tools, methods, and concepts of psychology in such areas as thinking and feeling, dreaming and sleeping, perceiving and communicating. The exhibition will travel to eight museums over 30 months through the ASTC traveling exhibition service and will reach over a million visitors. A wide selection of additional materials and resources such as films, seminars, lectures and workshops will be offered to the participating museums to extend the impact of the exhibition. Plans of the exhibits will be made available to other museums. NSF support represents less than 50% of the total cost of the project.
WQED and the Pennsylvania State University have created a new archeology series titled Time Travelers: Rediscovering the Past. This eight part series will present in compelling terms the recent scientific innovations in archeology and how new techniques have added startling insights into past civilizations. The programs are aimed at the general public and will reach an estimated 7,000,000 people. The series is thematically organized around vital issues such as: New Worlds; Great Spirits; Scribes and Subscriptions; The Artisan; Power and Prestige; The Hearth; Realms of the Maya; and Collapse. A major traveling museum exhibition will parallel the series and a trade book will be developed. The Annenberg/CPB project has authorized $2 million towards production and development of instructional materials for use as a college level course. WQED has an outstanding track record in development of television series. They have won over 100 national awards in the past ten years including ten Emmys and a Peabody award. The have a distinguished Advisory Committee to oversee accuracy of content. This series is a well designed, comprehensive and effective presentation of a most "visual" discipline. Reviewers were all enthusiastic about the series and characterized the production as innovative and thoughtful.
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TEAM MEMBERS:
Jay RayvidWilliam SandersJoanna Baldwin-MalloryDavid Webster
The Lawrence Hall of Science proposes to develop two 1400 square foot interactive exhibitions based on the latest research findings on the structure and function of the human brain; one for permanent display at the Hall, and one for circulation to 12 science museums over a five year period. The exhibition will use large scale models and equipment from two television programs on the brain. Substantial input from scientists and psychologists will be combined with the educational expertise of curriculum development, museum, and design staff from the Lawrence Hall of Science to create the exhibitions. Visitor and school related curriculum materials will be developed, including a video library and an auditorium show for large group school use. The Lawrence Hall of Science has more than 300,000 visitors per year and is a major science education research and development facility; the twelve host museums will reflect museums in both large and medium sized cities well distributed geographically. More than three million people will view the exhibits over a five year period. The topic is timely, the treatment substantive and educational, and the qualifications of staff and advisors high. The re-use and relationship to a major television series, "The Brain", is an ingenious and effective strategy. The Lawrence Hall of Science is matching the National Science Foundation contribution with comparable private funds. A 24-month FY87 award of $ is recommended.