This paper discusses the topic of visitor circulation through exhibition spaces. Specifically, this paper cites findings from a visitor tracking study through five traveling exhibits at the Anniston Museum of Natural History. Questions explored include: 1) How much influence does the spatial arrangement of objects within a gallery have on the behavior of visitors?; 2) How much do the characteristics of exhibit objects influence visitor behavior?; and 3) How effective are techniques for increasing visitation to a changing exhibit hall?
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TEAM MEMBERS:
Stephen BitgoodJoe HinesWayne HambergerWilliam Ford
In this paper, researchers from Colorado State University and the Denver Museum of Natural History discuss the topic of attitude persuasion in exhibits. First, they define the concepts attitude, belief and behavior and describe how to appropriately measure these concepts. Second, the researchers discuss how the concepts are related and also how they are related to future behaviors. Third, a technique for designing or improving an exhibit to increase the likelihood of visitor attitude change is explained. Finally, the researchers present an example from a study performed on the "Close to Home"
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TEAM MEMBERS:
Jerome V. D' AgostinoRoss J. LoomisBetsy Webb
In this paper, Robert F. Kelly of the University of British Columbia presents a set of generalizations on visitor satisfaction based participation in two dozen empirical studies of museum visitors and non-visitors. Kelly analyzes visitors' motives for going or not going to museums and cites specific evidence from the Canadian Museum of Civilization.
The Exploratorium plans to develop a set of interactive teaching exhibits that will deal with epidemiology, immunology and virology, and through those subjects, with AIDS treatment and prevention. The purpose is to provide a comprehensive description of how the immune system works in the context of AIDS, and so help people to make rational decisions about personal and social responses to the disease. The primary thrust will be to supplement the more general AIDS educational materials by providing an understanding of the scientific basis of the disease, and to involve the public in the scientific and educative process, rather than just informing them about the subject.
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TEAM MEMBERS:
Charles CarlsonRichard BrownMargaret LawDebra Raphael
The Lawrence Hall of Science proposes to develop a major public education program, including a traveling exhibition, two planetarium programs, a play, and a kit for schools entitled "Columbus' Great Experiment." Emphasizing science and technology, Columbus' first voyage is portrayed as an experiment aimed at testing the hypothesis (based on doubtful evidence) that sailing to the west was a more practical way of reaching the Indies than by sailing east around the Horn of Africa. As with many scientific experiments, the results were quite different from what the experimenter had in mind: instead of finding a sea route to the Indies, Columbus vastly expanded knowledge about our planet and spurred developments in science and technology. These events occurred within a social and cultural context that were critical to the development of modern science, and resulted in far-reaching changes in the population and ecology of the world which continue today. The National Endowment for the Humanities has recently awarded a grant for the development of the exhibits. The present proposal requests that NSF join with NEH to complete and expand the project, by funding: a) components of three additional copies of the exhibition to be constructed by other museums, thus expanding the public audience to 19 million visitors; b) two participatory planetarium programs; c) a play about the scientific aspects of Columbus' voyage; and d) school kits that will enable teachers to present the most important ideas embodied in the exhibition to students who are unable to view the exhibition at a science center. Interest in these programs will peak around Columbus Day, 1992, we anticipate that the materials will be sufficiently interesting, informative, and entertaining to be used for many years to come.
The Franklin Institute Science Museum in Philadelphia, PA requests NSF support for a 5000 sf traveling exhibit on The Human Brain that is being developed for the Science Museum Exhibit Collaborative (SMEC). This exhibit offers an integrated understanding of how physiological structures in the brain relate to vital life functions and human behaviors. Senior members of the exhibit development team include distinguished neuroscientists who are locally available and committed to The Franklin Institute project; the team is also advised by a large panel of nationally recognized experts in brain research. Like all SMEC exhibits, The Brain will be seen by over two million Americans during a 32-month tour to eight major cities across the United States. During the 1990's -- "The Decade of the Brain" -- the proposed exhibit project is important and timely in its ability to inform the public about new ideas and discoveries in the many sciences of brain research.
The Exploratorium proposes to create a multidimensional exhibition on the theme of navigation. The exhibition proper will contain approximately 20 new interactive exhibits dealing with topics of human orientation, wayfinding/exploration, the importance of time in navigation, maps and navigation traditions. Alongside the exhibits we will display real navigational artifacts borrowed from other museums. We have identified approximately 40 existing exhibits which, while not in the main show, will receive textual modification to show their relation to navigational topics. In addition to the exhibition of artifacts and interactive exhibits, we will present a series of lectures, theme weekends, and demonstrations of navigational techniques. During the run of the show we will host a Symposium On The American Encounter wherein we will hold an open forum of lectures and discussion of historical, anthropological and social consequences of cultural encounter on the North American Continent. We will produce both a brochure and a high quality catalog for this show. In addition we will create written "pathways" of organization of this museum-wide show to bring to focus different features and approaches to navigation. Our education departments will play a leading role in creating more formal programs for our visitors. The physical show will be reproduced in a travelling version to tour nine venues in the three years following its opening at the Exploratorium. We will collect the results of our researchers in a dissemination package to be made available to others in the field.
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TEAM MEMBERS:
Thomas HumphreyPeter RichardsMichael Pearce
Children's Discovery Museum of San Jose seeks National Science Foundation grant support in the amount of $381,000 (55% of a total project cost of $693,188) to develop over a 24-month period a series of interactive exhibits exploring the subject of rhythm, including both obvious and lesser known manifestations within the natural and physical worlds. Drawing upon the scientific disciplines of mathematics, biology, physics and psychology, RHYTHM takes as its construct the idea of time, the articulation of which means for apprehending and understanding rhythm. Working with outside advisors in science education and specific content areas, Co-PI Michael Oppenheimer will develop and build 20 exhibits, which will be semi- permanently installed at Children's Discovery Museum and accessible to our annual visitor population of 350,000; exhibits will also be profiled on "Kids" Clubhouse," a television program developed jointly by the Museum and our local PBS affiliate, KTEH/54, viewed by 55,000 weekly. Matching funds are also being requested to support curricular materials and a traveling version of RHYTHM. Over a 2-year, 8-site tour the Association of Science and Technology Centers projects that the series will reach a national audience of more than 1,000,000 children and adults. As a comprehensive project, RHYTHM provides a compelling model for addressing imperatives articulated in Science for All Americans, the landmark report issued by Project 2061 of the American Association for the Advancement of Science. Located in San Jose, California, the Museum serves an expanding urban area characterized by extraordinary ethnic diversity: Santa Clara County's 1.5 million residents are 42% non-Anglo, while San Jose is 50.8% Hispanic, Asian and Black.
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TEAM MEMBERS:
Sally OsbergKoen LiemTom NielsenMichael Oppenheimer
The Fort Worth Museum of Science and History in Texas will develop a 4,000 square-foot traveling science exhibit on FORENSICS: The Science of Criminal Investigation for circulation to eight major U.S. Cities through the Science Museum Exhibit Collaborative (SMEC). FORENSICS will examine the scientific methods and technologies used in today's crime labs. Core science areas are: DNA profiling; Fingerprinting; Firearms Identification; Evidence Collection; Composites; Forensic Anthropology; Forensic Entomology; Forensic Geology; Odontology; Pathology; Serology; toxicology; Trace Evidence. The development of FORENSICS will draw from the expertise of a distinguished panel of forensic scientists, law enforcement officers, and science educators. FORENSICS will foster science process skills, problem-solving, and deductive reasoning by challenging visitors to solve a crime mystery. A Teacher's Resource Guide to the exhibit will promote indepth classroom investigations of forensics for middle grade (5-9) science lessons. The exhibit will open in Fort Worth in May of 1993, and then tour nationally to eight major U.S. cities, serving over 2.5 million American citizens during its SMEC travel itinerary.
The American Psychological Association, in cooperation with the Association of Science-Technology Centers (ASTC), will develop a series of exhibits on psychology using a discovery room/science laboratory approach. The exhibition will, for the first time, offer museum visitors a first hand opportunity to explore the tools, methods, and concepts of psychology in such areas as thinking and feeling, dreaming and sleeping, perceiving and communicating. The exhibition will travel to eight museums over 30 months through the ASTC traveling exhibition service and will reach over a million visitors. A wide selection of additional materials and resources such as films, seminars, lectures and workshops will be offered to the participating museums to extend the impact of the exhibition. Plans of the exhibits will be made available to other museums. NSF support represents less than 50% of the total cost of the project.
The Florida Museum of Natural History proposes to prepare two versions of a traveling exhibit in the context of the Columbus Quincentennary. The purposes of the exhibit are to show the natural history of the Caribbean at the time when Columbus arrived and to describe the rapid modification of those natural environments for European economic gain. The exhibit will manifest two components, both of which will travel to other museums. One exhibit of approximately 3000 square feet will originate at the Florida Museum of Natural History and then will move to eight other museums around the country. Another exhibit of about 1000 square feet will travel to a different series of smaller museums, libraries and college galleries.
The Museum of Science will design and produce an exhibition, "Two of Every Sort", whose aim is to present a scientific basis for the public's understanding of genser, reproduction and human diversity. Using interactive techniques and state-of-the-art media technology, the exhibition will debut at the Museum in Boston, tour science centers in seven other cities and reach an audience of nearly 2.5 million. The eight museums are members of the Science Museum Exhibit Collaborative, which has approved "Two of Every Sort" as one of a second round of shared-cost exhibitions scheduled to appear at each of the member institutions. "Two of Every Sort" (4,000 square feet) will present introductory scientific overview, ranging among biology, anthropology, botany and biomedical technology, to make discussion of these difficult and sensitive matters more meaningful. The exhibit will offer an unusual opportunity to millions of people -- families, teachers and youngsters, to consider complex questions in a safe, friendly learning environment.