Three accredited zoos and aquariums in the Pacific Northwest are collaborating on a project aimed at developing tools to assess program effectiveness in encouraging children's empathy towards animals. This short briefing paper outlines the team's initial work to 1) gain a shared understanding and definition of the construct (empathy towards animals) and how it develops during childhood, and 2) review existing research on the link between empathy and beneficial action towards wildlife, and 3) summarize research findings on best practices towards encouraging empathy.