In this article, Mary Stewart Miller, evaluator at the Cumberland Science Museum, discusses evaluation methods involving child visitors as well as adults. Stewart Miller shares methodology and findings from an evaluation of the museum's "Brain" exhibit, a study which involved interviewing children ages eight to thirteen.
In this article, Sydney Donahoe discusses visitor research at the San Diego Wild Animal Park. Donahoe explains three main reasons for conducting this research: advertising and marketing campaigns, to improve their product, and to assess visitor learning and enjoyment.
In this article, researchers at University of Florida present a report of a preliminary study that examined the effects of multispecies exhibits in zoological parks on visitor attention and possible interactions between factors identified as affecting visitor behavior. The study was carried out at the Jacksonville Zoo.
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TEAM MEMBERS:
John Scott FosterJohn J. Koran, Jr.Mary Lou KoranSteven StarkAnn BlackwoodHarriet Landers
In this article, Donald Thompson and Stephen Bitgood of Jacksonville State University discuss a study that examined three variables that influence the readability of exhibit signs and labels: label length, type size, and position (or proximity) of the label. Researchers studied subjects from 5,822 visitor groups in "The Predators" building at the Birmingham Zoo between August and December of 1987.
In this article, Marilyn G. Hood of Hood Associates discusses a visitor study of the Holden Arboretum in rural Mentor, Ohio. The year-long study helped arboretum staff and trustees learn how the institution might more effectively serve its audience, which they suspected differ from season to season.
The Field Museum of Natural History proposes to design and construct an Animal Resource Center of 24,000 square feet in the context of its encompassing larger exhibit, "Diversity and Survival in the Animal Kingdom." The Center will capitalize on the museum synoptic collections of animal mounts and models and will interpret these irreplaceable specimens in ways that will introduce central biological themes in ecology and evolution. The exhibit conjunctively will use a wide variety of learning techniques to appeal to the varied audience. The museum anticipates that the exhibit will serve fifteen million visitors over the next twenty years and that it may serve as a cost-effective model for other natural-science museums.
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TEAM MEMBERS:
Michael SpockDebra MoskovitsBarbara Becker
Plantations, the botanical garden and arboretum of Cornell University, is developing a model program of informal education for elementary (K-5) school children. Project LEAP, Learning About Plants, will integrate the academic resources of Cornell University and the informal setting of its botanic gardens with the teaching of mathematics and science in local elementary schools. The project contains five components: 1) a conceptually-based curriculum of biology, ecology and agriculture which will include some components of SCIS (Science Curriculum Improvement Study) and OBIS (Outdoor Biology Instructional Strategies); 2) a teacher training workshop to stimulate curriculum integration and modification; 3) multiple two-year visits between Plantations and local schools providing children with direct experience with plants and animals; 4) a quantitative program of curriculum development and evaluation based on learning theory; and 5) a plan for dissemination of the structure and instructional contents of this program. Because children will experience LEAP over a period of years, the complex and meaningful learning of concepts in science will be achieved in the earliest years of a child's education. Because LEAP is being designed to become a model program applicable to many institutions of informal education, two publications will be produced: a notebook which describes the overall structure of the program, and a handbook for teachers which presents the individual lessons of the curriculum and the theoretical background supporting the choice of curriculum material. The notebook will distinguish those elements of the program peculiar to Cornell and Plantations, and mechanisms through which the program can be adapted to other institutions. The project is being split-funded by the Instructional Materials Development and Informal Science Education Programs.
The California Academy of Sciences, a major natural history institution located in San Francisco, will develop Life Through Time, a large permanent exhibition on evolution that will inform and challenge visitors as they "walk through" a series of exhibits which encourages them to touch and explore. The exhibition will cover the history of life on earth, how scientists recognize and evaluate change through time, the scientific method and process of discovering, and the impact of evolution. A teacher's educational resource kit with hands-on materials will be developed for use in the schools along with teacher training courses. The exhibition will reach a substantial audience, over a million and a half visitors per year. Additionally, 44% of the San Francisco elementary school children are visited each year by Academy docents, the mobile classroom reaches 7,000 Bay Area residents, over 5,000 children and adults take classes at the Academy and 10,000 school children visit the museum each year.
The New England Aquarium will develop an "inquiry-driven" gallery for the study of aquatic sciences in a move to go beyond the "naming" experiences in biology and environmental education. The project will focus on seven conceptual themes: 1) adaptation and evolution; 2) habitat; 3) life cycles; 4) development and metamorphosis; 5) species interactions; 6) energy flow: and 7) signals and senses. The exhibits will challenge the visitor with questions, puzzles and games. Curriculum materials will be developed for teachers along with a users guide for visitors. Outreach activities are planned, aimed at minority students and visitors. The Aquarium serves approximately 155,000 students and over one million visitors every year. The redesigned gallery will house eight tanks, ranging from a series of small tanks with accompanying video clips that display seldom seen behaviors such as the "birth" of seahorses, lobster molting, etc. to three 250-gallon tanks that will display ancient fishes and a variety of species showing different kinds of locomotion, color and sound. A 2500- gallon tank housing a school of fish will demonstrate different ways terrestrial and aquatic animals sense their surroundings. A 4000-gallon floor to ceiling tank will display a salt marsh on one side and a mangrove forest on the other and a 6000-gallon tank will house large groupers, moray eels and small gobies. The NSF award represents $273,971 out of a project total of $857,986.
The 4-H organization of Virginia is developing a Marine and Aquatic Education Program with a strong field study component for youngsters ages five through nine. They plan to reach these young people through local and community 4-H clubs and in summer camps. One part of the program is aimed at the handicapped and development of strategies to meet their special needs. Other components of the program include volunteer training of high school students and adult leaders and a series of publications with emphasis on "hands-on" activities. There is a strong national dissemination plan and, through a national survey, the Virginia 4-H have determined that 27 state 4-H organizations are interested in adapting program. The 4-H organization is the largest youth organization in the United States with a membership of 4.3 million young people. They have a strong network, both urban and rural, with minorities representing 22% of the membership, 53% are female and 63% are under 11 years of age. The Virginia 4-H mirrors the national picture but with a slightly more rural membership. This project provides an opportunity to strengthen science learning outside of the formal education system by supporting a test project in marine education. Over the next three years the project will be tested with 38,500 youngsters and 500 adults. The program will then be expanded to all 115,467 Virginia members as well as a strong outreach effort to the national membership. This project is directed at two important goals for the Informal Science Education Program: strengthening out-of-school science programs for young people and the handicapped. The marine science area is one of high interest and significance both locally and nationally. The staff are experienced and committed and the program is cost effective at a little over $3.00 per person.
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TEAM MEMBERS:
Barry FoxWilliam ChristySusan GilleyMichael CliffordJoseph Hoffenberger
This project at the North Carolina Museum of Life and Science, Durham, North Carolina, will create a 2000 square foot permanent exhibition, "The Science Behind Medicine", using recent advances in medical science and technology to illustrate basic science concepts. It will engage visitors through their strong interest in health and medicine, present valuable information about medical subjects, and use their interest to present underlying scientific concepts they would otherwise avoid. The exhibition will be organized around four topics: organ structure and function and organ replacement and transplantation; advances in medical imaging, including infrared, ultrasound and x-ray technologies; pharmaceutical pharmacology, biological receptors and molecular design; and sickle cell anemia and its molecular biology. Over five years, more than one million people will use the exhibit, including both highly educated residents of the Research Triangle area, and a Durham population that is disadvantaged and 50% black. Extensive subject area consultation and formative evaluation will be used in exhibition design. A close consulting relationship is planned with two museums with similar exhibit interests, and exhibit research and plans will be offered to other interested museums to encourage wider use of the project's results. A strong regional health sciences focus will benefit the project through academic, business, community and industry membership on a project planning committee, and from 50% local matching funding. Two corporate planning grants have been awarded to the project, and a major facilities expansion funded in part by a recent bond issue.
WNET/Thirteen will produce a series of 10 one hour public television programs, "CHILDHOOD" that will explore how children grow and develop,and how parents and societies have raised children throughout history and across cultures. Extensive use of current research and scholarships from the disciplines of developmental and cognitive psychology, anthropology and sociology, education, history and culture will be used to create a coherent and revealing view of childhood development. The series will be heavily promoted on public television, will be accompanied by a trade book and viewer's guide, and should generate audiences of more than 10 million viewers in its first series airing, based on prior experience with the producers prior series, "The Brain"; the accompanying trade book sold more than 150,000 copies. The producers of this series are highly skilled at the interpretation of complex scientific subjects on television, with a number of award-winning series to their credit. They have assembled an prestigious international team of advisors and consultants. WNET has a realistic plan for raising the $7.5 million necessary to complete the project from the PBS/CPB Superfund, corporations, and co-production agreements. An award of $200,000 in FY 87 and continuing funding of $200,000 in FY 88 based on satisfactory progress is recommended.