In this article, Mary Stewart Miller, evaluator at the Cumberland Science Museum, discusses evaluation methods involving child visitors as well as adults. Stewart Miller shares methodology and findings from an evaluation of the museum's "Brain" exhibit, a study which involved interviewing children ages eight to thirteen.
In this article, Sydney Donahoe discusses visitor research at the San Diego Wild Animal Park. Donahoe explains three main reasons for conducting this research: advertising and marketing campaigns, to improve their product, and to assess visitor learning and enjoyment.
In this article, researchers at University of Florida present a report of a preliminary study that examined the effects of multispecies exhibits in zoological parks on visitor attention and possible interactions between factors identified as affecting visitor behavior. The study was carried out at the Jacksonville Zoo.
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TEAM MEMBERS:
John Scott FosterJohn J. Koran, Jr.Mary Lou KoranSteven StarkAnn BlackwoodHarriet Landers
In this article, Donald Thompson and Stephen Bitgood of Jacksonville State University discuss a study that examined three variables that influence the readability of exhibit signs and labels: label length, type size, and position (or proximity) of the label. Researchers studied subjects from 5,822 visitor groups in "The Predators" building at the Birmingham Zoo between August and December of 1987.
In this article, Marilyn G. Hood of Hood Associates discusses a visitor study of the Holden Arboretum in rural Mentor, Ohio. The year-long study helped arboretum staff and trustees learn how the institution might more effectively serve its audience, which they suspected differ from season to season.