Visiting a zoo or aquarium is not only fun, but can also have a positive impact on visitors' knowledge and attitudes regarding animals and the environment. The biggest challenge, however, is for these institutions to strategically provide opportunities for cognitive and affective learning while simultaneously facilitating enjoyment and fun. Recent studies in zoos and aquaria have examined various factors that can influence learning such as engaging visitors' emotions or connecting with visitors' prior knowledge and interests. The intent of the current study was to further this line of
This report describes a research study conducted by User Experience Research Consulting, Inc. (UXR) contracted by the iSaveSpecies team that would inform the development of online extended engagement conservation activities to bridge and support zoo visitors, onsite experiences with computer-based conservation stations. The study focused on two key concepts: engagement and conservation. Across three phases, researchers investigated visitor attitudes, perceptions, and experiences related to conservation action through the iSaveSpecies system and in their personal lives, and their ideas and
The Wildlife Conservation Society (WCS) contracted RK&A to conduct audience research for the Central Park Zoo (Zoo), located in the heart of New York City. As part of the study, RK&A explored the value visitors’ place on their Zoo experiences and the ways in which visitors use the Zoo and surrounding area. Findings from the study provide the WCS with a preliminary understanding of their visitors and lay the groundwork for a second phase of audience research. How did we approach this study? RK&A conducted in-depth interviews to explore visitors’ thoughts and perceptions of the Zoo, as well as
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Wildlife Conservation SocietyStephanie DowneyRandi Korn