In this paper, researchers from University of Wisconsin-Milwaukee discuss some of the advantages as well as challenges of self-directed learning environments such as museums. The authors discuss the methodology and findings from their study of visitor learning style preference and its effect upon learning in an informal setting. This evaluation took place at the "Rain Forest: Exploring Life on Earth" exhibit at the Milwaukee Public Museum.
This paper shares innovative evaluation techniques employed by staff at the Museum National d'Histoire Naturelle in Paris to plan, design, launch, and implement its newly renovated Grande Galeries de Zoologie. Their evaluation techniques combined quantitative and qualitative research techniques.
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TEAM MEMBERS:
Jacqueline EidelmanDenis SamsonBernard SchieleMichel Van Praet
This paper discusses the topic of visitor circulation through exhibition spaces. Specifically, this paper cites findings from a visitor tracking study through five traveling exhibits at the Anniston Museum of Natural History. Questions explored include: 1) How much influence does the spatial arrangement of objects within a gallery have on the behavior of visitors?; 2) How much do the characteristics of exhibit objects influence visitor behavior?; and 3) How effective are techniques for increasing visitation to a changing exhibit hall?
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TEAM MEMBERS:
Stephen BitgoodJoe HinesWayne HambergerWilliam Ford
In this paper, researchers from Colorado State University and the Denver Museum of Natural History discuss the topic of attitude persuasion in exhibits. First, they define the concepts attitude, belief and behavior and describe how to appropriately measure these concepts. Second, the researchers discuss how the concepts are related and also how they are related to future behaviors. Third, a technique for designing or improving an exhibit to increase the likelihood of visitor attitude change is explained. Finally, the researchers present an example from a study performed on the "Close to Home"
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TEAM MEMBERS:
Jerome V. D' AgostinoRoss J. LoomisBetsy Webb
This paper describes a complex process being undertaken by a major Canadian institution, the Manitoba Museum of Man and Nature. The evaluation process is systematic, multi-faceted and demonstrates the fruitful interaction between evaluation and gallery development. The front-end phase is the focus of the paper. Discussion concentrates on the elements of the process which are unique to the Canadian experience, specifically the whole community aspect of this process (wherein input was from sources distant from the physical setting of the institution), and the mix of novel and "traditional"
This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by Marilyn G. Hood of Hood Associates. Dr. Hood will present the settings in which these two projects were accomplished and describe how they were carried out; Ernestina Short, Community Liaison for the Missouri Botanical
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TEAM MEMBERS:
Marilyn G. HoodErnestina ShortG. Donald Adams
In this article, researchers from Jacksonville State University and the Center for Social Design discuss a study that attempted to use questions as label-reading prompts in a new way. Questions were written on a sheet of paper and made available as a handout to visitors at the Birmingham Zoo and Anniston Museum of Natural History. The answers to the questions could be found in the exhibit labels.
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TEAM MEMBERS:
Stephen BitgoodDonald PattersonArlene Benefield
In this article, University of Wisconsin-Milwaukee's Don Thompson summarizes a portion of a dissertation research project that focuses on the relationship between people's educational background and their perceptions of exhibits. In particular, visitors were asked to rate photographs, under varying conditions, of exhibit objects (mounted animals) from the Anniston Museum of Natural History.
In this article, Jacksonville State University's Valerie Cox summarizes a 1991 paper in "Visitor Studies: Theory, Research & Practice," written by C. Vance and D. Schroeder. Cox summates findings from the researchers' investigation of linking visitor learning styles (based on the Myers-Briggs Type Indicator) with exhibit types. The subjects of this study were visitors to the "Rain Forest: Exploring Life on Earth" exhibit at the Milwaukee Public Museum.
In this article, the Center for Social Design's Don Thompson summarizes a 1985 article written by E. Feher and K. Rice featured in "Curator." Feher and Rice suggest that the museum can be a valuable environment in which to study learning processes. Thompson describes key findings from the researchers' investigation of the role of naive, or preconcieved notions, on learning which takes place at museum exhibits. The researchers interviewed school children at two exhibits centered around the principles of light and vision.
From the Proceedings of the 1992 Annual Visitor Studies Conference. Reviews a study, conducted as part of a formative evaluation of an HIV/AIDS exhibit developed by the New York Hall of Science, which was designed to investigate two issues: 1) What is the current state of youth awareness of the mechanisms by which condoms help prevent the spread of HIV and other sexually transmitted diseases; and 2) Which of two exhibit designs most efficiently communicates concepts related to HIV sexual transmission prevention. A copy of the survey used in the study is included in the appendix of this report.
The Science Museum of Minnesota (SMM) will develop an interdisciplinary national traveling exhibition about raptors (birds of prey). Created in collaboration with The Raptor Center at the University of Minnesota (TRC) and the Museum Magnet School of the St. Paul School District, this exhibit and its related programs will explore themes of biodiversity, ecology, and human relationships with the natural world. It will help visitors understand raptors as diverse, charismatic, biologically-complex animals whose continued survival is linked to fundamental questions of public policy, economics, and environmental ethics. combining the perspectives of the sciences with those of the humanities, the exhibit will present science in a real-world context of human values and actions. Opening at SMM in the summer of 1944, the 5,000-square-foot exhibit will travel for five years or more to other large museums, nature centers, and zoos throughout the U.S. Using specimens, models, artifacts, dioramas, audiovisual programs, and interactive components and supported by theater, demonstrations, and a variety of other on-site programs, it will provide a compelling mix of informal learning experiences for families, school groups, and other general audiences. Beyond the museum walls, the themes of the project will reach schools and other important outreach audiences through videotapes, teacher training programs, educational materials, and other programs. SMM will also produce a scaled-down version of the exhibit that will tour to smaller museums, nature centers, and zoos.