This report describes a research study conducted by User Experience Research Consulting, Inc. (UXR) contracted by the iSaveSpecies team that would inform the development of online extended engagement conservation activities to bridge and support zoo visitors, onsite experiences with computer-based conservation stations. The study focused on two key concepts: engagement and conservation. Across three phases, researchers investigated visitor attitudes, perceptions, and experiences related to conservation action through the iSaveSpecies system and in their personal lives, and their ideas and
Informal Learning Solutions and its subcontractor, Audience Viewpoints Consulting, conducted summative evaluation in 2013 of the Life Beyond Earth Exhibit. Audience Viewpoints was responsible for evaluating student response to the exhibit, with a target audience of students in 4th through 6th grades. Informal Learning Solutions conducted evaluation of weekend, primarily adult visitors response to the exhibit. The key evaluation questions were designed to find out if student visitors show gains in understanding regarding: • How extreme life on Earth is relevant for the search for life in our
In the recent exhibition project Animal Secrets, we looked at the impact of three strategies for fostering parent-child interactions in an exhibition for young children: environmental design, types of activities, and labels. Results from our study indicate that all three strategies can support parent-child interactions, but environmental design and activity type were more effective than labels overall in promoting parent-child collaboration. Mixed results for exhibit labels suggest the need for further research into how best to communicate with parents of young children in an exhibition.
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TEAM MEMBERS:
Karyn BertschiMarcie BenneAnn Elkins
Complex ideas like evolution—which run counter to common, but mistaken, intuitive knowledge—are challenging, both for exhibit developers and for the evaluation and research teams who assess the impact of exhibitions. It is always difficult to document measurable changes in deep conceptual understanding following a single visit to an exhibition; Is this even possible with complex topics, such as evolution? In this article, we summarize a series of studies that may offer some help to exhibit developers and evaluators, as well as others who design and assess informal learning experiences. The
The Wildlife Conservation Society (WCS) contracted RK&A to conduct audience research for the Central Park Zoo (Zoo), located in the heart of New York City. As part of the study, RK&A explored the value visitors’ place on their Zoo experiences and the ways in which visitors use the Zoo and surrounding area. Findings from the study provide the WCS with a preliminary understanding of their visitors and lay the groundwork for a second phase of audience research. How did we approach this study? RK&A conducted in-depth interviews to explore visitors’ thoughts and perceptions of the Zoo, as well as
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Wildlife Conservation SocietyStephanie DowneyRandi Korn
In Spring / Summer 2012, The New York Botanical Garden will present a Garden-wide, multi-element exhibit, entitled "Medicinal Plants: Ancient Culture to Modern Medicine," which will demonstrate how plants have shaped the trajectory of medicine from a historical, humanities-based, and cross-cultural perspective. The exhibition, sited throughout the Garden’s 250-acre historic landscape, including the LuEsther T. Mertz Library, the Enid A. Haupt Conservatory, the Everett Children's Adventure Garden, and the permanent collection, will examine the relationship between medicine, people, and culture. Public programs and interpretative materials will help visitors make the connection between plants and nature, and the impact, via medicine, that plants have in their lives.