In this paper, Ruth S. Britt discusses front-end evaluation findings of the "In the Dark: Worlds without Light" traveling exhibit at the Cincinnati Museum of Natural History. The exhibit aimed to show that humans are not well-adapted to the dark, and that this gives rise to discomfort, fear, avoidance, and lack of knowledge; to take some of the mystery out of dark environments by showing and talking about creatures of darkness, their adaptations to dark environments, and the processes which make life possible in unlighted worlds; and to show how dark environments are tied to the whole of life
In this paper, Pedro J.E. Casaleiro of the University of Leicester, Department of Museum Studies, discusses research that considers the investigation of evidence in mass media other than museums to help define a communications policy that bears the visitor in mind. In doing so, Casaleiro aims to broaden understanding about audiences' concerns with science, recognizing the presence of shared symbolic values created by both museums and traditional mass media. Casaleiro cites findings from studies of Portuguese newspapers and a natural history museum to support his claims.
In this paper, Lisa McIntosh discusses how quick-change info boards are used by staff and visitors at the Vancouver Aquarium. McIntosh also provides an overview of the Aquarium's unique interpretive approach.
In this paper, Kathy McPherson outlines the process that was undertaken to evaluate the visitor services program at the Ontario Provincial Parks. The project included five steps: establishing criteria for ranking parks; developing three new levels of service for the delivery of the interpretive program; evaluating the name "visitor services," establishing operating standards for the program; and developing a visitor needs survey.
In this paper, Ellen Stokes shares experiences at the St. Louis Zoo related to how guest services can influence the visitor studies agenda. Stokes discusses three issues: Part of the guest services director's job is to be an advocate for appropriate and appealing visitor services, the guest services perspective must view the institution as a whole (as contrasted with looking at one exhibit at a time), and this holistic approach to the institution can perhaps guide visitor studies into new directions.
In this article, Stephen Bitgood and Arlene Benefield, both of the Center for Social Design at Jacksonville State University, present a critical appraisal of "The Heart Exhibition" which was set to undergo changes at the Franklin Institute of Science. This critical appraisal differs from an objective evaluation in that it is based on the opinions of the visitor experts (Bitgood and Benefield). The authors provide analysis and recommendations for each element of the exhibition.
The National Zoological Park, a component of the Smithsonian Institution, proposes transforming three traditional zoo exhibit buildings into centers for informal science learning. Based on current knowledge about learning, the proposed project will feature interactive elements as well as the greater use of human interpreters to help visitors examine animals, handle objects and play games. The project is to be a collaborative effort by the National Zoological Park, the Dallas Zoo and Zoo Atlanta, with the National Zoo developing the materials and making and shipping copies to Dallas and Atlanta as centers for tryout and evaluation, with the results of the studies going to other zoos in way of encouraging them of the importance of interactive science education.
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TEAM MEMBERS:
Judith WhiteJames MurphyDale MarcelliniJeffrey Swanagan
The Desert Botanical Garden will utilize its extensive collection to create a science learning center focusing on deserts and presenting fundamental science concepts applicable to all environments. The comprehensive desert exhibit created by this proposal will feature six thematic trails through 25 acres of the Garden, with the trails' themes ranging from basic characteristics of deserts to adaptions of plants, animals, and people to the desert. Emphasizing ecology and conversation, the trails will include conceptual signs, investigation stations for hands-on, interactive learning, and innovative written exploration guides. The proposal also includes educational programming which will extend the exhibit and encourage use of the Garden as an outdoor laboratory. An exhibit-based curriculum will be developed for use across the state, and an institute will be created to prepare teachers to use the exhibit and curriculum. A newspaper series focusing on key exhibit concepts will be disseminated across the state to reach out-of-school adults. The products of the proposal and the model created will be shred through various networks with a national audience. The local and worldwide population explosion in arid lands mandates an increased understanding of deserts. With this proposal, the Garden will be a catalyst for greater awareness and change.
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TEAM MEMBERS:
Kathleen SocolofskyRobert BreunigJoseph McAuliffeRuth Greenhouse
The Brooklyn Children's Museum and the Brooklyn Botanic Garden aim to cooperatively and cost-effectively develop, evaluate, and produce three permanent exhibits (2600 sf at BCM, 1200 sf at BBG, and a 3600 sf outdoor Discovery Garden at BBG) and two copies of an 800 sf traveling exhibit in a project called Breaking Ground: Plants and People. When complete in 1996, these exhibits will teach 1.5 million annual public visitors about basics in botany, ethnobotany, and urban to ecology, promote an understanding of plants' importance to human life, and foster positive environmental ethics among children 6-12 years old. This project is important because collaboration with professional botanists will teach a leading children's museum how to effectively present in-depth science content, and allow a major public garden to experiment with interactive exhibits in a natural setting. Joint promotions using NSF-funded program materials will encourage children in culturally and economically diverse areas around New York City to return again and again to two important community resources for informal science education. This strategy will reinforce learning and promote lifelong appreciation for experiential exhibits in botanical gardens and for a meaningful depth of science in children's museums.
Science Museums of Charlotte, Inc. will develop a 5500 square foot traveling exhibit on SCIENCE of FASHION for the Science Museum Exhibit Collaborative (SMEC). Opening in February 1994, SCIENCE of FASHION will tour eight major U.S> cities over thirty-two months, introducing 2.5 million people to principles of chemistry, physics, biology, mathematics, and technology that drive the textile industry. SCIENCE of FASHION integrates diverse disciplines and will help public explore science in a wholistic manner. Because the subject matter is somewhat unusual fare, SCIENCE of FASHION will help diversify audiences, drawing in population segments, particularly women, who may not normally visit science museums. SCIENCE of FASHION is an eloquent vehicle for science-rich exhibitry which teaches the mathematics of pattern geometry, production statistics, and retail costs, polymer chemistry for engineering new fabrics, the genetics of new natural colors and strong aware fibers, and the sophisticated research, robotics, and computerized technologies that keep America's textile industry at the top international commerce. Rigorous evaluation will ensure a satisfying product that is educationally-effective, durable, and appealing to a broad public audience. SCIENCE of FASHION will be a worthy addition to the rich menu of science fare in SMEC exhibitry.
The New York Hall of Science requests $829,312 over four years to develop and circulate a traveling version of "Hidden Kindoms - The World of York Hall of Science in April, 1991. The traveling version will consist of: an introductory panel; 16 Easy-View microscopes exhibiting living microbes; units dealing with size, scale and magnification; two interactive computer programs entitled "Understanding AIDS" and "How Your Body Fights Disease"; a video microscope for the Microscopic Life demonstration; units on virusesand bacteria; a mosaic of color transparencies of different microorganisms; one Optech (BYOB) interactive video microscope; three zoetropes illustrating mcrobial movement; and a mini-laboratory room containing all the equipment and materials necessary for maintaining the exhibit and presenting the MICROLAB workshops to students and teachers. The 1,500 square foot exhibit will travel to nine sites over three years. The new York Hall of Science will provide on-site training in estasblishing and maintaining the exhibit, a weekly shipment of microrganisms and supporting materials, an exhibit catalog, an 11-minute video featuring living microbes, pre- and post- visit materisla for schools with suggested activities , and programs for student and teacher workshops. A novel feature of this traveling exhibition will be the opportunity for the host museum to retain, on a cost-share basis, the mini- laboratory with its equipment and four Easy-View microscopes which can become the core of a microbiology program. Biology, Microbiology; Informal Science Education; Elementary, Middle and High School
Field Museum of Natural History requests a $1,467,422 grant from the National Science Foundation in partial support of final planning and implementation of our LIFE OVER TIME exhibit and associated interpretive programs. This 21,000 square foot, permanent exhibit will provide our 1.4 million annual visitors with an understanding of basic evolutionary principles and an overview of the history of life from its origins through present. The exhibit will capitalize on Field Museum's extensive paleontological and biological collections. Developed in collaboration with the Museum's scientific staff, the exhibit development team and many outside consultants, the exhibit will attempt to address complex scientific issues in an informal learning environment. With a projected cost of $5,775,000. LIFE OVER TIME will open in 1994.