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resource research Public Programs
This paper discusses the whole evaluation process and draws from a new communications evaluation program which covers live communication programs as well as exhibitions at Parks Canada, Quebec Region. This paper address the client's role and the evaluator's conduct: addressing a request, choosing a consultant, giving support, and applying results.
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TEAM MEMBERS: Louise Boucher Pierre Thibodeau
resource research Exhibitions
This paper presents an overview of methodology and findings from research that aimed to demonstrate, describe, and discuss actual cases of audience research conducted by museums with living collections (i.e. botanical gardens, arboreta, zoological parks, and aquaria). This research analyzes these museums' rationales for conducting evaluation studies, their chosen methods of implementation, the advantages and disadvantages of the chosen methods, and the consequences of the resulting data. The cumulative results of this research serve as a guide for professionals responsible for the operation of
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TEAM MEMBERS: Gwen L. Stauffer
resource research Exhibitions
This paper outlines the methodology and findings of a front-end evaluation conducted by staff at the Science Museum at the National Autonomous University of Mexico in preparation of opening a new Biodiversity Hall. Researchers surveyed junior high teachers and students to better understand this audience's attitudes about the environment, evolution, taxonomy, biodiversity, etc. as well as their general knowledge of these topics.
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TEAM MEMBERS: Silvia E. Zamora Susana Lopez de Lara Adriana Bravo
resource research Public Programs
In this paper, researchers from Colorado State University (CSU) discuss rising concern of public land managers, ranchers, and the general public about public lands grazing and the conflicts that arise between industry and recreation-seeking citizens. The authors present findings from a research project conducted under a cooperative agreement between the College of Natural Resources at CSU, the Grand Mesa/Uncompaghre National Forest, and the Rocky Mountain Forest Experiment Station. The first phase of this research was a visitor perception study conducted on the Big Cimarron Allotment in
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TEAM MEMBERS: Marcella Wells George Wallace John Mitchell
resource research Exhibitions
This paper examines long term measures of self reported behavior changes after a visit to a botanic garden. These efforts analyze the effectiveness of botanic garden exhibits on focusing public attention on the issues of conservation. Key findings from a study at the "Endangered Island Plants" exhibit at the Chelsea Physic Garden are outlined.
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TEAM MEMBERS: Ruth Taylor
resource research Media and Technology
In this paper, researchers at Colorado State University discuss the advantages of using Virtual Reality (VR) to promote science learning in museum environments. The authors define the four leading features of VR and human factors guidelines and show, from evaluation of Mead Diorama Hall at the Denver Museum of Natural History, how renovated exhibits fit the effective learning criteria which were developed through VR research. This paper will also present results, derived from methods used to study the immersion experience in museums, to demonstrate that the renovated museum Hall elicits an
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TEAM MEMBERS: Mark Harvey Andrej Birjulin Ross Loomis
resource research Exhibitions
This paper discusses a research study that examined the effect of providing, or not providing, museum visitors with specific tasks for learning, in relationship to the visitor's task preference. This study was carried out at the Florida Museum of Natural History and made us of 11 static case exhibits, all of which addressed an aspect of Florida vertebrate or invertebrate biology. Findings from the study are reviewed as they pertain to the effects of visitor perceptions of museums and task preference.
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TEAM MEMBERS: John Scott Foster
resource research Exhibitions
This paper discusses a research study, conducted as part of a formative evaluation of an HIV/AIDS exhibit developed by the New York Hall of Science, a member of the National AIDS Exhibit Consortium, and designed to investigate two issues: (1) What is the current state of youth awareness of the mechanism by which condoms help prevent the spread of HIV and other STDs; and (2) Which of two exhibit designs most efficiently communicates concepts related to HIV sexual transmission prevention. This research was designed to determine whether misperception about HIV transmission prevention existed and
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resource research Public Programs
This paper discusses a collaboration between the Brooklyn Children's Museum and Brooklyn Botanic Garden on a series of educational programs and exhibits entitled "Breaking Ground." Developers aimed to create programs to teach basic science principles related to botany, ethnobotany, and urban ecology, promote urban children's understanding of the importance of plants to humans, biologically and culturally, and foster positive environmental ethics in children 6 to 12 years of age. Findings from a research study to support the development of these programs are briefly outlined in this paper.
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TEAM MEMBERS: Barbara Birney, PhD Visitor Studies Association
resource research Museum and Science Center Programs
In this paper, Florence Bramley of The Graphics Group presents an exercise and research that encourage gentler approaches to warning messages used in museums or zoos.
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TEAM MEMBERS: Florence Bramley
resource research Museum and Science Center Programs
In this paper, interpretive consultant Theresa Southam describes the process of developing a Local Advisory Committee, made up of representatives of the supporting agencies and visitors to three small interpretive centers adjoining freshwater fish hatcheries in British Columbia. Southam warns of the pitfalls and rejoices in the benefits of meaningful participation.
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TEAM MEMBERS: Theresa Southam Visitor Studies Association
resource research Exhibitions
In this paper, Beverly Serrell of Serrell & Associates reviews the case study that made her question her belief in visitor styles, defined as categories given to visitors based on the observer's assumptions about their motivations and time-use patterns (i.e. "studiers" or "discoverers"). Serrell identifies the problems with this concept and suggests ways to look at visitor time budgeting in a more useful, less value-laden way.
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TEAM MEMBERS: Beverly Serrell