Magnolia Consulting, LLC conducted a formative and summative evaluation to examine public perceptions of the utility and quality of two labs/exhibits within the North Carolina Museum of Natural Sciences Natural World Investigate Lab, Biofuels and Science of Scent. Appendix includes survey.
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North Carolina State Museum of Natural ScienceMary Styers
This is an evaluation study of a new installation of interpretive signage and eight interactives in the Jungle Trails exhibition area of the Cincinnati Zoo and Botanical Garden. The summative evaluation is framed by the overall evaluation question: Does the Jungle Trails area facilitate learning through family interactions? To address this question, four broad sub-questions were determined as indicators of success of the project: 1. Do families engage with the interactives? 2. Do families perceive a difference in the way they interact in Jungle Trails? 3. Does the ‘family approach’ to signage
This is an evaluation study of a new installation of seven interactives in the Jungle Trails exhibition area of the Cincinnati Zoo & Botanical Garden. The formative evaluation is framed by the overall evaluation question: Does the Jungle Trails area facilitate learning through family interactions? To address this question, three broad sub-questions will guide the study: (1) With what interactives did family groups choose to engage and why did they choose to engage? (2) In what ways do participants engage with the interactives and why? (3) What might enhance the interpretations in ways that
Research shows that the main motivation of people who come to zoos is to have quality time with their families. At the Cincinnati Zoo, we have placed a strategic focus on becoming more visitor-focused, with a commitment to better understanding their needs in a free-choice learning environment. This includes tailoring interpretive exhibits to engage families, our primary audience. Made possible with funding from a Museums for America grant from the Institute of Museum and Library Services, we underwent a two-year process of research, development and design, and evaluation to re-interpret the award-winning Jungle Trails exhibit with a focus on active family engagement. In Jungle Trails, guests journey along a path that winds through nearly two acres of jungle-type landscape, featuring African and Asian primates, including Sumatran orangutans, gibbons, and bonobos. The exhibit appeals to visitors' emotions and motivations through an innate connection we all have with our closest animal relatives. As they learn how primates survive in the jungle, new interpretive signage and family interactives encourage guests to wonder what it would be like if their family lived in the forest. Interactives present group challenges that our non-human primate relatives face every day. Together with their troop, guests use sticks to push a stone through a maze, test their memories to find fruit in a matching game, bang out a troop rhythm on a buttress root, and compete to see who is best at tying shoes without using their thumbs. They also try out more physical skills such as swinging across bars like a gibbon and balancing like a lemur on a mini-ropes course. Colorful and playful signage introduces guests to the animals from the first-person perspective of the animal and includes questions to prompt discussion of how the animal's life compares to their own. Interactive iPad kiosks at the orangutan, gibbon and bonobo exhibits allow them to engage deeper. Guests may choose to watch videos on taking care of the animals, read about the individual animals' personalities, learn how they can help save the species or build a super primate of their own. By the time families reach the end of the trail, they have participated in activities together that have brought them closer to their primate relatives, human and non-human. Evaluation found that families engage with the interactives as intended. When asked how they would describe Jungle Trails to a friend, the word most commonly used by guests was "fun", followed by those that indicate it was "interactive" and "educational". Once overlooked and often missed by guests, Jungle Trails is now a destination exhibit as summed up by a regular Zoo guest who noted: "I got bored with Jungle Trails. Now looking forward to coming again!" Jungle Trails received an Excellence in Exhibition Special Distinction, Exemplary Model of Creating Experiences for Social Engagement, from the American Association of Museums in 2014.
In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.
An IMLS (Institute of Museum and Library Services) National Leadership project with University of California Museum of Paleontology (lead), Yale Peabody Museum of Natural History, Museum of the Earth and University of Kansas Natural History Museum to create a tree portal website with learning research, curriculum material and guides on how to effectively use and teach about the tree of life for teachers and museum professionals.
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TEAM MEMBERS:
University of California-BerkeleyTeresa MacDonaldRoy CaldwellAnna ThanukosLisa WhiteDavid HeiserRobert Ross
Supported by a grant from the Institute of Museum and Library Services (IMLS), the Safari Adventure Advisory Committee Workshop was held on March 11, 2013 at the Bronx Zoo, with the following experts and educators in the fields of children and nature education, hands-on and place-based learning, and digital learning: Professor Louise Chawla, educator David T. Sobel, Urban Assembly high school principal Mark Ossenheimer, researcher Ingrid Erickson, and noted author and environmentalist Richard Louv. Through this workshop, we obtained scholarly input for the purpose of assessing the conceptual
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TEAM MEMBERS:
Wildlife Conservation SocietyLee Patrick
The Missouri Botanical Garden and partners at Harvard University, Cornell University, and New York Botanical Garden will test new means of crowdsourcing to support the enhancement of content in the Biodiversity Heritage Library (BHL). The BHL is an international consortium of the world's leading natural history libraries that have collaborated to digitize the public domain literature documenting the world's biological diversity, resulting in the single, largest, open-licensed source of biodiversity literature. The project will demonstrate whether or not digital games are an effective tool for analyzing and improving digital outputs from optical character recognition and transcription. The anticipated benefits of gaming include improved access to content by providing richer and more accurate data; an extension of limited staff resources; and exposure of library content to communities who may not know about the collections otherwise.