The media are the most pervasive disseminators of informal science education in this country. Watching commercial and non-commercial television will provide you with information on alligators or zygotes, bio-fuels or stem cells, polar bears or hurricanes. Radio, too, provides discussions of genetics and global warming and birds and stars. Often radio and television will cover science issues with a contextual overlay of politics or morality, so viewers and listeners can sense how they and their community relate to it. But for excitement, going to the theater to see an IMAX movie will take you
The Ocean Project is pleased to present this latest update on our market research and outreach initiative. In this issue we highlight new insights about the public's interest and understanding of ocean acidification, as well as some very promising findings on the potential for online advertising as the proverbial rising tide that could lift all boats. We also take a look at some of the ways in which our zoo, aquarium, and museum (ZAM) partners are preparing to participate in our planet's biggest celebration of the ocean, World Oceans Day on June 8! We hope you find it all useful as you develop