The Museum of Science and Industry (MSI) in Chicago, Illinois partnered with Randi Korn & Associates, Inc. (RK&A) to evaluate its exhibition Explore: Blue Planet-Red Planet. A front-end evaluation was undertaken to help MSI staff find common ground between the proposed content and interpretation of the exhibition and potential visitors. Data were collected in May 2008 from drop-in visitors at MSI and consist of 35 in-depth interviews with 105 people.
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Randi KornMuseum of Science and Industry