In this paper, Alan J. Friedman, director of the New York Hall of Science, discusses the importance of evaluation, specifically formative evaluation, for measuring success at a museum and fulfilling mission statements. Friedman presents four real examples of exhibit projects, in which the directors or exhibit directors involved elected to expend funds for formative evaluation. Friedman goes on to discuss the benefits of this research and what surprising information staff came to know as a result.
This article provides study findings from the summative evaluation of "The Universe in Your Hands: Early Tools of Astronomy" permanent exhibition that opened in May 1995 at the Adler Planetarium and Astronomy Museum. The renovated and recontextualized exhibit portrays the museum's collection of early astronomical instruments in the social and scientific setting of the European and Islamic worlds during the Middle Ages (1200 to 1500 A.D.).
In this article, Britt Raphling and Shauna Keane-Timberlake, of the Adler Planetarium, discuss the new building addition that was slated to open in the summer of 1998. The authors briefly summarize the three new galleries as well as discuss how front-end evaluation has informed the exhibit development process.
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TEAM MEMBERS:
Britt RaphlingShauna Keane-Timberlake
In this article, Britt Raphling discusses how the visitor data from extensive formative evaluations guided decision-making on design revisions for the wayfinding system at the Adler Planetarium.
The Science Museum of Minnesota prototyped interpretive approaches to using an innovative scientific visualization system developed by the National Oceanic and Atmospheric Administration (NOAA) called Science On a Sphere (SOS). SOS is composed of a wide variety of visualizations projected onto a six-foot sphere creating animated, whole-planet views of the Earth, other planets in our solar system, and their moons. Visualizations of the Earth cover topics such as weather, climate, topography, earth system dynamics, and geophysical processes. A challenge of SOS is making the content accessible
The Science Museum of Minnesota conducted a study to find out how many visitors stopped at the Science on a Sphere (SOS) exhibit during their visit to the museum, visitors' prior knowledge of SOS, and why a visitor might chose not to visit SOS. A total of 189 visitors were interviewed. Findings included: - Groups of adults and children were more likely to visit SOS than groups composed of adults only. - Most visitors just happened across the exhibit during their visit rather than sought it out. - Of the visitors who did not stop at SOS, few were familiar with the exhibit. - Both visitors who
In May of 2006, Science on a Sphere (SOS) was set up in a permanent exhibit space at the Science Museum of Minnesota. With the new installation of the Sphere, came the addition of a variety of features that were not included in the initial front-end study. These new features included an expanded playlist, new audio for some of the visualizations, accompanying labels projected on the wall describing the visualization, indication on the labels of what image will be playing next, and seating for visitors so they can sit and view the sphere. The new master playlist was composed of three smaller
During January 2007, the Science Museum of Minnesota carried out a study to gather visitor feedback on a variety of potential interpretive features of Science on a Sphere. Visitor preferences related to the use of interpretive labels and graphics directly on the Sphere and the speed in which visualizations rotate were studied. A total of 51 visitors were interviewed. Key findings include: 1. Three quarters of visitors preferred descriptive labels to be directly on the Sphere. 2. If labels were projected on the Sphere, almost all the visitors wanted them to disappear after a period of time. 3
The first phase of the evaluation, a front-end visitor study, assessing visitors' knowledge of and interest in space science and the cosmos, was conducted in May and June of 2000 at Boston's Museum of Science (MOS). The evaluation's second phase, a formative evaluation of the exhibition prototype, was completed in February of 2001 at the MOS. This summative report represents the third round of the evaluation process conducted by PERG, and is an evaluation of the current Cosmic Questions exhibition and related activities, based on data obtained by evaluators at two sites Boston's Museum of
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TEAM MEMBERS:
Joan KarpJudah LeblangSusan Baker CohenHarvard-Smithsonian Center for Astrophysics
PlanetMania is an iOS and Android mobile app game produced by Maryland Science Center and Eduweb, Inc. in 2012 to accompany the Center's latest permanent exhibit, entitled Life Beyond Earth. Multimedia Research carried out a summative evaluation of the PlanetMania app, focusing on the app's usage in the exhibit, appeal, value and learning outcomes. The evaluation is a pre-post quasi-experimental study in which a sample of 24 9-11 year olds were interviewed prior to and after experiencing the app and exhibit as well as observed during their exposure to the app and exhibit. The app game combines
PERG conducted the formative and summative evaluations of Windows on Earth, a project led by the Center for Earth and Space Science Education (CESSE) at TERC. The project included numerous partners and contributors who focused on the development of the Windows on Earth software, exhibit and website, as well as four museums who participated in the development and evaluation process: Boston's Museum of Science, (MOS), the Smithsonian Air and Space Museum, (A&S), the St. Louis Science Center (SLSC), and the Montshire Museum of Science (MM) in Vermont. The project also coordinated some programming
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TEAM MEMBERS:
Judah LeblangJoan KarpTERC IncJodi Sandler
Goodman Research Group completed the summative evaluation report of the Black Holes Experiment Gallery (BHEG), a traveling exhibit by the Harvard Smithsonian Center for Astrophysics, which aimed at engaging museum visitors in the topic of black holes. One of the innovations of the project included the inclusion of significant input from youth collaborators in the exhibit's design and development phase in order to achieve improved audience impact and the other innovation was a Black Holes Explorer's Card which visitors used to collect digital artifacts at the museum and could access the