In this paper, Alan J. Friedman, director of the New York Hall of Science, discusses the importance of evaluation, specifically formative evaluation, for measuring success at a museum and fulfilling mission statements. Friedman presents four real examples of exhibit projects, in which the directors or exhibit directors involved elected to expend funds for formative evaluation. Friedman goes on to discuss the benefits of this research and what surprising information staff came to know as a result.
The Hansen Planetarium proposes the creation, writing, and production of a 50-minute star theater program, From The Earth To The Stars, and educational chart aimed at informally educating over a million individuals regarding the exploration of our planet, the planets of our solar system, and the stars beyond. The further production of three interactive exhibits is planned to accompany the program. This program will be marketed and distributed at a nominal charge to 250 national planetariums, with 50 additional production packets planned for loan. In this fashion, top-quality, accurate, and timely science education can be guaranteed to a large selection of audiences. In America today there is growing awareness and concern surrounding the serious deficit our society will soon experience in the fields of science and technology. The Hansen Planetarium's goal is to stimulate learning and interest in astronomy and other sciences for students of all ages across the country. Exploration is, perhaps, the human activity in western culture which can most provoke debate, excite intense interest and stimulate scientific and cultural growth. The utilization of expert consultants, in conjunction with Hansen Planetarium staff, will insure this program presents the most current information available about the past, present, and future of exploration. Its interactive format is designed to stimulate a proactive approach to problem solution on the part of the audience as a stimulus to the learning process. The star show format, with its dynamic special effects, will enhance the learning of science in America today.
ASTRONOMY - HOW DO WE KNOW? is a 4100 sq. ft. exhibit and program package for Discovery Place that will: 1) interpret the physical and chemical nature of astronomical bodies in the Universe, highlighting the scientific processes used in their discovery, 2) interpret, through interactive exhibits and programs, the basic technologies of the scientific study of astronomy, and 3) function as the complementary exhibition area to the new Spitz Space Voyager Planetarium system and its multi-dimensional program capabilities. ASTRONOMY - HOW DO WE KNOW? will make the science of astronomy more accessible to the public by demonstrating the above objectives through the fundamental concepts of Gravity, Light, Motion and Distance. Visitors will leave with a greater understanding of the process of learning about the Universe. Discovery Place will utilize the formative evaluation process in developing these exhibits to assure a product that will not only appeal to a broad audience, but will also meet a variety of identified needs within that audience. The exhibit and program package will open in October, 1992, with an anticipated yearly attendance of 700,000. The exhibits will be a permanent part of the museum and will be renewed through the general operating budget of the museum.
George Awad, an artisan noted for his superb architectural models turned his talent to pursue his personal fascination with science and astronomy. The results was a preliminary prototype of a stunningly detailed and beautiful exhibit called "Model of the Universe by Powers of Ten". A special showing of the exhibit by the Planetary Society drew rave reviews from an audience of noted scientists and science educators. Preliminary showings at the Montshire Museum of Science and at the Smithsonian's Experimental Gallery demonstrated its unusual appeal withthe general public, and a second modified and larger version has been created by Mr. Awad. Montshire Museum of Science proposes to collaborate with the Maryland Science Center and with Mr. Awad to 1) further refine the two existing prototype exhibits, 2) develop companion interpretive materials to more fully convey the astronomical and mathematical concepts implicit in the exhibits, and 3) display the two prototypes at the two collaborating museum sites and evaluate their effective with the public. This work is intended to guide the proposed creation (not part of this proposal) of a permanent and much larger-scale "Universe" exhibit designed to be circulated among major science museums.
Lowell Observatory astronomers will collaborate with educators, museum specialists, and planetarium professional to design and implement a unique series of interactive science education exhibits entitled Tools of the Astronomer. The exhibits will capitalize on widespread interest in astronomy to illustrate the research process, demonstrate the theory and function of basic astronomical instruments, and encourage visitors to discover how measurements made with these instruments reveal the properties of celestial objects. Exhibit concepts developed by the Lowell staff will be evaluated by a National Exhibit Advisory Board (NEAB). The original concepts will then be modified to reflect the Board's recommendations, and prototype exhibits will be built. The prototypes will be extensively tested for durability and effectiveness in achieving the educational goals. Students and teachers from Arizona (including those from nearby Navajo and Hopi Indian Reservations), plus members of the general public, will participate in the testing. The NEAB will then review the completed prototypes and test results, and recommend any further modification or testing needed prior to selection of a professional exhibit fabricator to build the final exhibits. The completed exhibits will be installed and further evaluated in a new educational facility to be opened at Lowell Observatory in spring of 1994. There, the exhibits will be experienced by tens of thousands of people who visit Lowell Observatory each year. A significant fraction of these visitors will be school children who will participate in instructional programs designed around the exhibits. The exhibits also will ultimately be used in teacher workshops. To achieve maximum impact, all software, exhibit designs, teacher's guides, and other material developed in this project will be marketed to schools, science centers, planetaria, observatories, and other educational entities at the cost of reproduction.
As the world's largest single-dish radio telescope, Arecibo Observatory in Puerto Rico attracts thousands of visitors each year, of all ages and from many countries. Pride in the Observatory has caused local Puerto Rican organizations to contribute the funds necessary for the construction of the new Arecibo Observatory Visitor and Educational Facility. Cornell University, in behalf of the National Astronomy and Ionosphere Center, is requesting $774,463 form the NSF-ISE over a two year period to develop and implement the exhibits and educational programs which will give life to the Educational Facility. Within the facility, we propose establishing an educational program centered on the theme "More Than Meets the Eye", which will reflect the general idea that we can study our world with tools which extend our direct sensory experience. The proposed program will explore the unseen sky and, in particular, the objects that fall under the scrutiny of a radio telescope. Specifically, the program will introduce the visitors to the electromagnetic spectrum as a means of exploration, will offer a framework of basic astronomy and atmospheric science, and will provide understanding of the function and operation of the Arecibo radio telescope. Some of Arecibo's most exciting new discoveries in the fields of radio astronomy, solar system radar astronomy and astomospheric science will be presented so that visitors can experience the dynamic nature of science.
The Space Science Institute of Boulder, Colorado in partnership with the Franklin Institute Science Museum and the Electric Producers Research Institute will develop a 3000 sq. ft. traveling exhibit entitled Electric Space: Exploring Our Plasma Universe. Visitors to the exhibit will be introduced to the physics of the sun and the polar aurora. They will learn about the effect solar variability has on technology and humans working in space. The exhibit is divided into seven sections: Space is Not Empty; SkyWatchers; Plasma: the Fourth State of Matter; The Dynamic Sun; Planet Earth: a Great Magnet; Reaching Toward the Starts: the Heliosphere; and The Cosmic Connection. Its design is guided by the desire to create a total immersion environment that will allow visitors to explore the many realm of the plasma university from Earth's upper atmosphere to distant galaxies. It is the developers intention to demystify science by concentrating on process rather than facts, to create a stimulating informal learning environment, to reach a diverse audience, to motivate young people to pursue science as an interest and a career, and to have the exhibit serve as an interface between the scientific community and the general public. In addition to the exhibit, supplemental curriculum modules using an inquiry-based approach will be developed in cooperation with the Science Discovery Project at the University of Colorado. These materials will provide teachers, students, and parents the opportunity to explore the concepts presented in the exhibit. An extensive evaluation plan will be carried. The exhibit will open at the Maryland Science Center the summer of 1995. It will then travel to nine major US cities reaching an estimated two million adults and children who represent a great diversity of ages and education an ethnic backgrounds.