This article summarizes summative evaluation of the impact on public radio listeners of Earth & Sky, a short-format science radio program airing daily on more than 1,000 commerical and public radio stations in the U.S. as well as on satellite and Internet radio outlets. Earth & Sky’s goals are to make science accessible and interesting and to increase science literacy by providing daily doses of science to listeners with a range of science backgrounds, knowledge and interest. Subsequent to listening to Earth & Sky, the producers hope listeners may be motivated to turn to other sources of
Earth & Sky is a daily short-format science series for both commercial and public radio. Produced by EarthTalk, Inc. of Austin, TX, the series is hosted by Deborah Byrd and Joel Block and consists of 90-second programs on a wide variety of topics mostly drawn from environmental sciences, earth sciences and astronomy. With support from the National Science Foundation, Multimedia Research presents the second study of a two-part summative evaluation on the impact of Earth & Sky on public radio listeners, focusing on traditional formats as well as the new “Edge of Discovery” programming that
The Astronomical Society of the Pacific (ASP) will develop and test a new model of informal science education professional development to help small museums increase the public's knowledge and interest in astronomy. The lead collaborators in addition to ASP are the National Optical Astronomy Observatory (NOAO) and the Association of Science Technology Centers (ASTC). The project deliverables include 1) workshops for approximately 240 informal science education (ISE) practitioners in 180 small ISE institutions delivered both on-site and through distance learning 2) hands-on astronomy activity toolkits and 3) an on-going "community of practice" network. The project development team includes representatives from small ISE institutions (Randall Museum, CA; Lakeview Museum of Arts and Science, IL; Stamford Museum & Nature Center, CT) as well as others. This project has the potential for making a strategic impact on the ISE field with its research on the use of distance learning compared to on-site professional development workshops
The proposal intends to develop software that, when combined with the OMNI device, produces a virtual touch sensation that allows the blind to "touch" surfaces such as Mars, Earth's Moon, etc. The experience is multimedia as users can get sight, sound, and touch at the same time. The proposal does a solid job of describing a well-constructed and well-designed plan. The collaborative group works to bring together a strong body of STEM material, a highly skilled project team, and a diverse audience to assess the material. The team brought together to implement the proposal is a good one and includes the Institute for Scientific Research, NASA IV and V Independent Verification and Validation, Facility Educator Resource Center, Alderson Broadus College, Davis & Elkins College, and the West Virginia Schools for the Deaf and Blind. Although NASA is a project partner, the reviewers encourage the project proposer to continue building direct NASA funding. For example, a NASA space grant may be a good dissemination vehicle in the future. Reviewers were impressed with the various project elements: the mobile unit, pre- and post- standards based lessons, hypothesis testing with immediate feedback. The evaluation and dissemination plans provide for effective and immediate impact on a statewide and national level. The project provides for broader impact as the multi-media tools will be of assistance to other groups of students with disabilities as well.
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TEAM MEMBERS:
Marjorie DarrahPatricia HarrisSharmistha RoyAmy BlakeRebecca Giorcelli
Goodman Research Group, Inc. (GRG) conducted summative evaluation of Origins of the Universe, the 4-part NOVA miniseries. The Origins series chronicled the history of the earth's formation, how the universe evolved to permit the emergence of life on earth, the likelihood that there is life beyond earth, and the tools and techniques scientists use to study the universe. In June 2007, Thomas Levenson, MIT professor and Executive Producer of the series, won the inaugural Walter P. Kistler Science Documentary Film Award for his work on Origins. An extensive outreach campaign accompanied the series
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TEAM MEMBERS:
Jennifer BeckJennie MurackUnicorn Projects, Inc.Irene F Goodman
Over a three year period, the Museum of Science, Boston will develop a national traveling exhibition and associated programs that will support the goals and standards for technological literacy that were recently articulated in reports by the National Academy of Engineering and the International Technology Education Association. Intellectual Merit. The exhibit will take advantage of the widely known characters and images of future technology from the Star Wars movies to attract visitors and to engage them in learning about potential technologies that may impact our lives. It incorporates new and adapted interactive devices that will involve visitors in inquiry-based learning about technologies related to frictionless land vehicles, robotic mobility mechanisms, and habitats for living underwater and in space. Broader Impact. The exhibition will reach a large national audience by traveling to the members of the Science Museum Exhibit Collaborative as well as other institutions. Use of popular culture, science fiction and futuristic technology will help attract those who may not be traditional science center visitors. Educational impact will be extended through programming for the public and school groups, including materials for institutions that do not host the exhibition, along with a website.
WGBH Educational Foundation is requesting funds to produce 20 new shows and new outreach and Web activities for "ZOOM," which will be renamed "Hot Seat." "Hot Seat" is a daily half-hour PBS television series targeted to kids ages 8 to 11. Uniquely by and for kids, the program gives its viewers a chance to explore, to experiment and to share their creativity. The series, along with its far-reaching outreach, offers its audience an innovative curriculum that promotes the acquisition of basic math and science knowledge and the development of problem solving skills called "Habits of Mind." The intended impacts are to: (1) establish a project that uniquely integrates television, the Web and outreach as a model for how media can teach science and math; (2) engage kids and teach them science and math content and process skills; (3) provide curriculum and professional development to organizational partners. Innovation includes developing three new content areas for the series -- Invention, Space Science and Earth Science -- and evolving the project design by incorporating new production techniques that enhance the "reality factor" of the science programming. Outreach for the project will include printed materials for kids, families and educators. A new collaborative partnership is being developed with the American Library Association to help distribute the new afterschool curricula to librarians across the country. "Hot Seat" will support the existing network of "ZOOM" outreach partners and convert the museum "ZOOMzones" to "Hot Seat Spots." "ZOOM" currently is carried by 269 public broadcasting stations and is viewed by 4 million children each week.
Geoff Haines-Stiles Productions is producing and distributing a project that will follow the upcoming NASA 2003 Mars Exploration Rover project. To Mars with MER consists of three prime-time PBS programs scheduled to be broadcast to coincide with key events in the MER project: the day before the launch, the day before landing and after the 90 day surface mission. These programs will examine such mission milestones as key engineering tests and selecting where to land based on the scientific questions we have about Mars. The prime time specials will be edited and, along with additional live and taped video, distributed to science centers, planetariums, educational cable networks and schools with satellite or high-bandwidth Internet connections. Passport to Knowledge, a partner in the project, will adapt NASA's public domain materials and its own Live from Mars resources (teacher's guide, websites, etc.) to provide customized resources for teachers and students and for the parents and families who will be watching coverage of the mission on broadcast and cable. All materials will be made available online.
WGBH is producing four, two-hour programs on the lives of scientists. These programs will be the initial programs in a continuing series of television portraits of distinguished scientists to be broadcast as regular features in the prime-time science series NOVA. The scientists to be covered in the first four programs are Galileo Galilei, Charles Darwin, Marie Curie, and Percy Julian. By illuminating the lives and scientific careers of these important figures, the programs will enhance public understanding of such basic scientific concepts as evolution, the solar system, the chemical bond and the structure of the atom. Ultimately, the programs will give viewers a new perspective on the process of scientific discovery. Ancillary educational support for the programs will include enhanced content on the web site at NOVA Online and classroom support material in the NOVA Teacher's Guide that is mailed to 60,000 teachers nationwide. WGBH also has formed an outreach partnership with the American Library Association to create informal educational resources for use by families, youths, and adults. The core of this special outreach plan is a set of Library Resource Kits that will be available to all 16,000 public libraries. Paula Apsell, Executive Producer for NOVA, will serve as PI for the project. Members of the advisory committee include: Evelyn Fox Keller, Professor of History and Philosophy of Science, MIT; Kenneth R. Manning, Thomas Meloy Professor of Rhetoric and of the History of Science, MIT; Noami Oreskes, Associate Professor of History, University of California, San Diego; Daniel I. Rubenstein, Chair of the Department of Ecology and Evolutionary Biology, Princeton University; and Neil D. Tyson, Frederick P. Rose Director of the Hayden Planetarium.
A permanent exhibition entitled "Search for Extraterrestrial Life" will engage visitors at the New York Hall of Science in applying the fundamental biology of life on Earth to understanding the search for life elsewhere. The 4,000 sq. ft. exhibition and accompanying programs will engage visitors in learning more about the wide range of conditions that support life on Earth, and how these life requirements shape the search on Mars and other planetary objects for any existing life forms. In addition, the technologies and strategies that scientists are developing to detect any life elsewhere will be highlighted. It is expected that 500,000 visitors each year will participate with the exhibit and its associated programs. Another dissemination plan for the project will be posting fabrication drawings and scripts in readily accessible formats on the Internet. Copies of all computer interactives on electronic media will be available to science-technology centers, museums and other informal learning institutions.
Experience Learning Community plans to open a museum dedicated to science fiction in the summer of 2004. The Science Fiction Experience (SFX) will be an interactive, media-rich museum combining artifacts and information that immerse visitors in science fiction's alternative worlds. They are implementing a planning phase to assure that the museum's exhibits and programming content will illustrate the relationship between science and science fiction. Specific tasks during the planning phase include: 1. Conduct front-end research of the public's perceptions of science fiction vs. science fact. 2. Conduct formative testing of proof-of-concept materials for one of the museum's premiere exhibits, "Mars, Then and Now." 3. Convene leading science and museum educators, scientists, science communications researchers and science fiction practitioners to inform and shape the museum's exhibit concepts and approaches relevant to the public's understanding of science through science fiction. 4. Create and disseminate a document that will inform of the development of exhibits and programs. Advisors to the project include: Greg Bear, best-selling author of more than 30 science fiction books; Gregory Benford, Professor of Plasma Physics and Astrophysics at the University of California at Irvine; David Ellis, President Emeritus of the Museum of Science, Boston; Lawrence Krauss, Chair of the Department of Physics at Case Western Reserve University; and Donna Shirley, for manager of the Mars Exploration Program at Jet Propulsion Laboratory and currently Professor at the School of Aerospace and Mechanical Engineering at the University of Oklahoma.
The Chedd-Angier Production Company is requesting support for the long-standing, highly acclaimed PBS series, "Scientific American Frontiers," now in its 13th season. Alan Alda hosts the program. NSF funds will leverage existing PBS support and expand the series from five to six programs and increase the scope and depth of the science covered in each program. Topics in the new season cover a broad range of disciplines including cutting edge scientific efforts in cosmology, anthropology, global warming, brain research, obesity and weight loss, and hydrogen fuel cell research. The funds will also be used to expand the "Frontiers" web site and raise the visibility of the program by enhancing the promotional campaign. These efforts will aim to improve the value of the series to science teachers as well as to the general audience. Formative evaluation will be undertaken by Multimedia Research; summative evaluation, by Knight-Williams Research Communications.