This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
Marino et al. (2010) recently published a critique of a three-year National Science Foundation—funded investigation of the impact of zoo and aquarium visits on the public's understanding of animals and their attitudes toward conservation (Falk, Heimlich, & Bronnenkant, 2008; Falk, Reinhard, Vernon, Bronnenkant, Deans, & Heimlich, 2007; Heimlich, Bronnenkant, Witgert, & Falk, 2004). This critique of that critique will show that Marino et al. seriously misrepresent both the intent of the research and the methods used. The methods used by Falk and his colleagues were consistent with current
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
"Saving Species" will engage large and diverse public audiences in inquiry-based learning and environmental stewardship through a system of exhibits at zoos and other informal science education institutions throughout the U.S. The exhibit system will include more than 70 touch screen interactives and related technological infrastructure being created by Project Dragonfly at Miami University (Ohio). Project partners include the Cincinnati Zoo & Botanical Garden, Brookfield Zoo, Cleveland Metroparks Zoo, Columbus Zoo & Aquarium, Denver Zoo, Liberty Science Center, Louisville Zoological Garden, New York State Zoo, Oregon Zoo, Pittsburgh Zoo, Riverbanks Zoo, Santa Barbara Zoo, Shedd Aquarium, Toledo Zoo, The Wilds, Woodland Park Zoo, and Zoo Atlanta. Touch screen exhibit components will be designed for specific programs at partner zoos. The partner institutions in this consortium are establishing exhibits nationwide linked to one of three Saving Species campaigns: 1) the Great Ape Campaign allows families to conduct research on captive ape populations and to help save wild apes by joining the work of experienced field researchers; 2) the Wild Cat Campaign focuses on endangered cat species and allows families to join in conservation efforts along with professionals; 3) the Sustaining Life Campaign builds on widespread interest and growing exhibitry in environmental stewardship, renewable energy, and climate change. The consortium includes a shared library of public inquiry and public-action tools (e.g., cell phone recycling), as well as remote monitoring capabilities that provide real-time measures of station success, facilitating the development of variations of exhibit interactives across the country. More than 500 staff from informal science institutions are participating in "Saving Species" professional development through workshops and graduate courses in major cities and conservation sites worldwide. The formal educational opportunities include two new Master\'s degree programs co-delivered by Miami University and informal science institutions: (1) the Advanced Inquiry Program, and (2) the Global Field Program. Strategic partners include the Association of Zoos & Aquariums, public television, Conservation International, and the Society of Conservation Biology. Project evaluation by the Institute for Learning Innovation includes specific assessment protocols that are identifying patterns of engagement by gender, ethnicity, and socio-economic class so that disparities can be addressed across these demographics. A planning study and front-end evaluation will inform the future development of personalized, post-visit engagement opportunities on social networking platforms. "Saving Species" will achieve broad impact nationally, reaching millions of visitors to the participating institutions annually during the funding period and beyond, fostering the relationship between science inquiry and public action, and building multi-institutional partnerships committed to sustaining life on our planet.
The Wildlife Conservation Society (WCS), the umbrella organization including the Bronx Zoo, will design, develop, fabricate, evaluate and install a long-term exhibition with ancillary public programming about the biology and conservation science of the island of Madagascar. Based in part on long-term scientific research conducted in Madagascar by the WCS, the exhibit will use immersive, interactive exhibit approaches including live plants and animals, as well as an on-line curriculum (Wild Explorations in Science), distance learning expeditions, and an interactive website to engage visitors of all ages in experiencing conservation science and specific examples of science saving wildlife. Visitors will explore unique and beautifully re-created habitats, encounter fascinating animals and learn about concepts such as endemism, island biogeography and biodiversity. The exhibit will serve about 2,000,000 visitors to the Bronx Zoo annually and millions nationwide through on-line curricula and distance learning programs.