This evaluation study examined Field Museum visitors' understandings of the research science that goes on behind-the-scenes. We conducted over 125 depth interviews with visitors, members, and museum staff, for a total of approximately 50 contact hours with respondents from May - September, 1995
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TEAM MEMBERS:
Deborah L. Perry, Ph.D.Emily ForlandThe Field Museum
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
Main findings and Points of Interest Both Burke visitors and members found "Life Before Plastics" to be the MOST interesting exhibit topic area. This was in part due to a general interest in history, but also included the desire to learn more about what alternatives to plastic exist, and a peaked curiosity about how past cultures survived without plastic materials, specifically how their own daily routines would be impacted if plastics did not exist. Both Burke visitors and members found "What can I do?" to be one of the LEAST interesting exhibit topic areas. This was in part due to a feeling
In preparation for the development of the NSF-funded exhibition Places of Invention, the Lemelson Center for the Study of Invention and Innovation at the Smithsonian's National Museum of American History (NMAH) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation. The study explored interest in, misconceptions of, and potential barriers to the content in the Places of Invention exhibition, which tells stories of historic and modern communities where people, resources, and spaces have come together to spark inventiveness. RK&A conducted 50 in-depth interviews with
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Smithsonian InstitutionLemelson Center for the Study of Invention and InnovationNational Museum of American History
This report presents and analyzes the findings from a front-end evaluation of an exhibition being developed by the Tech Museum of Innovation about the potential of the Internet. Front-end evaluation helps planners understand how visitors comprehend and think about themes, ideas, concepts, and activities that will be displayed in an exhibition. It seeks common ground between visitors and the exhibit. Findings demonstrate people's understanding of various concepts integral to the exhibition and will inform the Tech during the exhibition development process.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Tech Museum of Innovation
Concept planning studies ("front-end" studies) are useful in finding out "where the audience is starting from" in their perceptions of particular subjects, themes or messages to be communicated in upcoming exhibitions. In this case, the exhibition team needed some clarifications about visitors' awareness, interests, and other perceptions of 'current science.' The priorities for this research were focused on: name and recognition of the topic (explore people's reactions to 10 preliminary "titles;" seek examples of topics that they associate with new/current science) interest in current science
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TEAM MEMBERS:
Jeff HaywardScience Museum of MinnesotaJolene Hart
This report presents findings from a front-end evaluation of Texas Prehistory: How Do We Know?, under development by the Fort Worth Museum of Science and History and supported by a National Science Foundation (NSF) planning grant. This 10,000 square-foot permanent exhibition, with accompanying traveling exhibition and educational programs, focuses on current archaeological and paleontological fieldwork taking place in Texas and explores how scientists are able to piece together the past.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Fort Worth Museum of Science and History