Kikim Media requests $743,316 to produce four half-hour television documentaries and associated outreach programs based on Michael Pollan's best-selling book, The Botany of Desire. The project explores the reciprocal nature of people's relationship with plants. The programs focus on the connections between apples and the human desire for sweetness; tulips and the desire for beauty; marijuana and the desire for intoxication; and corn and our desire for control over nature. The project will increase public understanding of diverse subjects including genetics, evolution, cognition and biochemistry as well as biodiversity, genetic diversity and the consequences of their loss. The project will have a broad impact through a national primetime PBS broadcast, an outreach program targeting adult audiences, and an educational module delivering appropriate content (excluding intoxication) to middle and high school audiences. Knight-Williams Research Communications will conduct the evaluation for The Botany of Desire television broadcast and outreach efforts.
The Exploratorium will develop a series of Internet resources on three popular topics -- cooking, gardening, and making music -- to encourage users in science education activities in relation to daily activities. The three-year project will include the development and testing of resources that explore the science behind these topics, using the notion that we all, consciously or not, are "accidental scientists" who engage in the scientific process in the course of everyday life. Target audiences include general public adults and youth. Components of the site will feature aspects of cooking, gardening, and making music that are intended to appeal to diverse communities. The resources will also serve formal education through the Exploratorium's national and local network of educators.
The University of California, Berkeley is developing "Windows on Research," a two-year experimental exhibit project at the Lawrence Hall of Science focused on engaging and informing the public about current scientific research. The project will develop and evaluate different media to translate the leading edge of nanotechnology research for the science center audience by featuring live demonstrations and presentations, physical- and technology-based exhibits, and Internet-based exhibits. Formative evaluation of all products, including ongoing public focus groups and surveys, will be used to establish which of the several media, alone or combined, work best to communicate research content. The project team also is developing new assessment tools to test usability and effectiveness of the artificial intelligence and technology-based components in conveying content. The results of this prototype effort to present ongoing research in a museum setting will be disseminated to the informal science education field. The PI, Marco Molinaro, and the team from the Lawrence Hall of Science will work closely with scientists representing research in a number of nanotechnology fields. These scientists bring expertise in the areas of materials science, chemistry, education, bioengineering, mechanical engineering, molecular and cell biology, geochronology and isotope geochemistry, and psychology.
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TEAM MEMBERS:
Marco MolinaroUniversity of California-BerkeleyDarrell Porcello
Oregon Public Broadcasting is requesting funds to produce three one-hour nationally broadcast television programs, a project website, community-centered outreach coordinated by AAAS in 7 U.S. cities, a seminar discussion guide and a series of 90-second programs as part of the "Earth &Sky" radio series. The subject and purpose of the project is to attract public interest in nanotechnology by examining the social, ethical, legal and environmental issuers surrounding its application. The television programs will be produced by Fred Friendly Seminars (FFS) and broadcast on PBS. Two science museums, Boston Museum of Science and the South Carolina State Museum, and the University of California, Berkeley, will host the FFS panels. The format of the Seminars is designed to produce thought provoking and nuanced discussions of contemporary issues. Collaborative partners in the project include AAAS, Lawrence Hall of Science and ICAN Productions. The outreach initiative includes outreach to "targeted stakeholders" in 7 US cities, four 90-second radio spots as part of Earth & Sky, a project web site and a Seminar discussion guide. Inverness Research Associates and Edu, Inc. will conduct both formative and summative evaluation of the project components.
WGBH is producing four, two-hour programs on the lives of scientists. These programs will be the initial programs in a continuing series of television portraits of distinguished scientists to be broadcast as regular features in the prime-time science series NOVA. The scientists to be covered in the first four programs are Galileo Galilei, Charles Darwin, Marie Curie, and Percy Julian. By illuminating the lives and scientific careers of these important figures, the programs will enhance public understanding of such basic scientific concepts as evolution, the solar system, the chemical bond and the structure of the atom. Ultimately, the programs will give viewers a new perspective on the process of scientific discovery. Ancillary educational support for the programs will include enhanced content on the web site at NOVA Online and classroom support material in the NOVA Teacher's Guide that is mailed to 60,000 teachers nationwide. WGBH also has formed an outreach partnership with the American Library Association to create informal educational resources for use by families, youths, and adults. The core of this special outreach plan is a set of Library Resource Kits that will be available to all 16,000 public libraries. Paula Apsell, Executive Producer for NOVA, will serve as PI for the project. Members of the advisory committee include: Evelyn Fox Keller, Professor of History and Philosophy of Science, MIT; Kenneth R. Manning, Thomas Meloy Professor of Rhetoric and of the History of Science, MIT; Noami Oreskes, Associate Professor of History, University of California, San Diego; Daniel I. Rubenstein, Chair of the Department of Ecology and Evolutionary Biology, Princeton University; and Neil D. Tyson, Frederick P. Rose Director of the Hayden Planetarium.