In this chapter we present the ways in which institutional cultural differences impact the development and implementation of learning activities in informal settings. Five university-based centers for the study of chemistry worked with informal learning professionals to re-envision educational and public outreach activities about science. The projects were part of a broader effort to catalyze new thinking and innovation in informal education and chemistry centers. The set of projects illustrates the broad possibilities for informal learning settings, with projects targeting diverse audiences
CENTC's (Center for Enabling New Technologies Through Catalysis) outreach is focused on partnerships with science centers. Initially we worked with the Pacific Science Center (PSC) to train our students in effective communication of science concepts to public audiences. Later we developed a short-term exhibit, Chemist - Catalysts for Change in the Portal to Current Research space. As part of the CCI/AISL partnership program, we partnered with Liberty Science Center to create an activity on a multi-touch media table, "Molecule Magic." We are currently developing another exhibit with PSC.
The integration of research with education and outreach is an essential aspect of our Center's mission. In order to assure the most effective use of our expertise and resources, we have developed a multi-faceted approach with activities that focus on coherent themes that address our three primary audiences: research community, our neighborhood, and the general public. These activities include research internships, enrichment programs for students & teachers, and informal science opportunities.